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Defining the Competitive Set
Bases of Competition
Levels of Market Competition
Product form competition Product category competition Generic competition Budget competition
Example of Levels of Competition
Levels of Competition: Implications for Product Strategy
MP3 Phone Competition
Methods for Determining Competitors
Managerial Judgment Customer-based evaluation Actual purchase Usage data and judgments
Managerial Judgment of Competition
Defining Competition with Brand Choice Data
Defining Competition with Perceptual Mapping
Methods versus Competition Levels and Information Required
Enterprise Competition in Financial Services
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