1. Academic Session 2007/2008 Semester 1 WRET1101: MULTIMEDIA SYSTEM

2. Lecturer Mohamad Nizam Hj Ayub nizam_ayub@um.edu.my 79676398 BD22

3. Objectives ● Introduce multimedia elements (text, image, audio, video, animation) ● Give exposure in digitizing concepts in media; text, image, audio and video processing and manipulation ● Editing tools, authoring tools used in producing a multimedia system

4. Time Table Tuesday4.00 – 5.50 DK2 (Class) Thursday4.00 – 4.50 DK2 (Tutorial)

5. Syllabus Issues: Multimedia and InternetWeek 14 Display TechnologyWeek 13 Storage TechnologyWeek 12 Continue.. Compression TechniquesWeek 11 Compression TechniquesWeek 10 Design a Multimedia SystemWeek 9 Continue..Digital Video & AnimationsWeek 7 Media 4: Digital Video & AnimationsWeek 6 Continue..Digital AudioWeek 5 Media 3: Digital AudioWeek 4 Media 2: Digital ImageWeek 3 Media 1: TextWeek 2 Introduction to Multimedia SystemsWeek 1

6. Course Evaluation Develop a multimedia system and Documentation (Dateline: 28 th September 2007) 30% Mid-term Test20% Final Exam50%

7. Course References ● Ralf Steinmetz, Klara Nahrstedt. 2002. Multimedia Fundamentals Volume 1: Media Coding and Content Processing. Prentice Hall ● Ralf Steinmetz, and Klara Nahrstedt. 1995. Multimedia: Computing, Communications and Applications. Prentice Hall. ● Abernethy, and Allen. 1999. Exploring the Digital Domain: Introduction to Computing with Multimedia and Networking’, ITP An International Thompson Publishing Company. ● Elaine England and Andy Finney, 2002. Managing Multimedia: Project management for Web and Convergent Media (Book 2). Addison-Wesley ● Andleigh, P.K. and Thakar, K. 1996. Multimedia Systems Design. Prentice Hall ● Francois Fluckiger. 1995. Understanding Networked Multimedia: Applications and Technology, Prentice Hall.

8. Quotable Quotes “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” ~ Einstein “Multimedia is a very effective presentation and sale tool. If you’re being driven somewhere in the back seat of a car, you may not remember how you got to your destination; but if you had been driving the car yourself, chances are you could get there again. Studies indicate that if you’re stimulated with audio, you will have a 20 percent retention rate, audiovisual is up to 30 percent, and in interactive multimedia presentations where you are really involved, the retention rate is a high as 60 percent” ~ Einstein & Sandom. “Defining multimedia reminds me of an ancient proverb about three blind men, each encountering an elephant for the first time. One, touching the tail, said it was like a rope. Another, embracing the beast’s leg, described it as a tree. The third, holding the elephant’s trunk, likened it to a snake. Multimedia can appear to be different things, depending on whom you ask” ~ Jeff Burger, NewMedia Magazine

9. Creativity OR Skill? ● Skill can be develop, creativity? ● Are you born as a creative person? http://www.gapingvoid.com/Moveable_Type/archives/000932.html