1. Burton D. Morgan Business Plan Competition 2010-2011 Competition Callout

2. Prizes Graduate/Open Division 1 st Prize:$ 30,000 2 nd Prize:$ 15,000 3 rd Prize:$ 7,500 Finalist:$ 3,750 Undergrad Division 1 st Prize:$ 20,000 2 nd Prize:$ 10,000 3 rd Prize:$ 5,000 Finalist:$ 2,500

3. History Burton D. Morgan –BS Mechanical Engineering from Purdue in 1938 –co-Founder and President of Fasson Products, Morgan Adhesives, and Basic Search, Inc. (the later was a personal venture company through which a number of manufacturing enterprises were realized) –established The Burton D. Morgan Foundation in 1967 for the primary purpose of the preservation and support of Free Enterprise –“…the application of individual intellect and talent to business pursuits is not only a high calling, but is the heart of American enterprise.” Burton D. Morgan Business Plan Competition –started in 1987 (21 st Annual Business Plan Competition) and stands as the 3 rd oldest business plan competition in the US –all Purdue students are eligible to participate in the competition –non-Purdue students can be team members, but 50%+ of the team must be currently enrolled Purdue students and only currently enrolled Purdue students can make the final presentations

4. Rules of the Competition Graduate Student/Open Division (GOLD)  Graduate students, undergraduate students, faculty, staff, and even off-campus individuals can be part of the team. However, 50%+ of the team must be currently enrolled Purdue students. Undergraduate Student Division (BLACK)  Purdue undergraduate students with a faculty advisor (the faculty advisor serves to confirm that all team members are all currently enrolled Purdue undergraduate students). Purdue students who are part-time degree seeking students at the time of registration are eligible to compete.

5. Rules of the Competition (continued) Intellectual Property –the members of the team must certify and attest to the fact that the science or innovation is the result of their independent work –any collaborators who may have participated in the work give their permission for the science/technology to be presented in an open forum –any monies resulting from the competition benefit the team. –certification of technology ownership must be verifiable. Failure to do so will result in disqualification of the team and/or forfeiture of any prize money won. Eligibility –1 st, 2 nd or 3 rd place teams from previous Burton D. Morgan Business Plan Competitions cannot enter –Teams may enter in subsequent years with a different product or service –Individuals can participate in subsequent years if on different teams –Each participant can only be on one team –One plan per team per year

6. Additional Rules to Keep in Mind You cannot switch teams after close of registration. You cannot add team members after close of registration. Only Purdue students can present during the finals. Team names and team composition must be consistent with how the team registered. All email communications must include the team name in the subject. Team executive summary and business plan submissions must be in pdf format.

7. Additional Rules to Keep in Mind To confirm intellectual property rights ownership, Purdue’s Office of Technology Commercialization will vet each team’s technology and give approval. Any “existing” company must have less than $500,000 in annual gross sales and be less than 3 “years old.”

8. Calendar of Important Dates September 14, 2010:Registration Begins at noon October 29, 2010:Registration Closes at noon November 2, 2010:Executive Summary Deadline at noon (Executive Summary must be submitted as a pdf file) December 3, 2010:Semifinalists Announced January 19, 2011:Business Plan Deadline at noon (Business Plan must be submitted as a pdf file) February 9, 2011:Finalists Announced February 22, 2011:2010-2011 Burton D. Morgan Business Plan Competition

9. Executive Summary Guidelines An executive summary of no more than three pages (plus a cover sheet with team name and team members) should discuss the proposed business across the following four areas: Business Summary Describe the background of the company that is planned to be formed or already formed, and give a general idea of what the business seeks to accomplish. Technology Summary Describe the technology behind the idea; if the idea is a service company, provide an outline of how the service works. Indicate the competitive advantage of the technology. Product/Service Summary Describe the actual product or service being sold and what exactly the product/service will do. Give an indication of the price and cost for the product/service, as well as the expected financial performance generated from the product or service. Marketing Summary Identify the potential customer base, the channels of distribution to be employed, and likely promotional efforts. Estimate the size of the intended market. Bullets can be used to keep the executive summary concise, but don’t be cryptic.

10. Business Plan Guidelines Executive Summary: Synopsis of the Business Plan Product/Service Summary: Features, Benefits, Competitive Comparison, Technology, Fulfillment, Future Products/Enhancements/Services Market Summary: Market Segmentation, Target Market, Market Need, Market Trends, Competition, Competitive Advantage Strategies Summary: Entry Strategy, Marketing Strategy, Selling Strategy, Distribution Strategy, Pricing Strategy Management Team Summary: Management Team, Organizational Structure, Board of Advisors, Personnel Plan Financial Plan Summary: Key Assumptions, Break Even Analysis, Profit and Loss Statements for 5 years, Cash Flow Statement, Projected Balance Sheet The Business Plan has a maximum limit of 30 pages including appendices with one inch (1”) margins and minimum 10-point font. The report should follow the below outline:

11. Judging Criteria Executive Summaries will be evaluated on commercial viability, technical viability, and financial viability criteria. Business Plan Submissions will be evaluated on commercial viability, technical viability, financial viability, and management team viability criteria: Commercial Viability: need for product/service, addressable market size, market growth, competitors, and competitive advantage Technical Viability: the uniqueness and features of product/service and intellectual property positions Financial Viability: business model sustainability, profit potential, and capital required Management Team Viability: industry experience, advisory board, technical advisors Final Presentations will be evaluated on the criteria listed above plus Quality and Persuasiveness of the oral presentation. NOTE: Entries that describe exciting technological breakthroughs but fail to show a clear path to commercialization will not fair well in the competition. Likewise, winners will not be chosen based solely on the potential size or profitability of the projected enterprise, but instead on how well the team has prepared its business plan, described the business model, explained the implementation, and presented the concept during live presentations. Judges will use evaluation forms to guide their decisions, however, the judges’ goal is to arrive at a consensus regarding which venture they would most likely fund if they were an investment group. Ultimately, the winning team is the team that convinces the judges to invest in their idea.

12. MBA Graduate Assistants Burton Morgan Center room 231 Brandon Barrettbarrettb@purdue.edu –Wednesdays 3:00-5:00 and Fridays 10:00-1:00 Kan Chengcheng66@purdue.edu –Mondays 3:00-5:00 and Thursdays 3:00-5:00 Jared Jensenjjenson@purdue.edu –Tuesdays 9:00 – 12:00 and Thursdays 9:00 – 12:00 Jonathan Wilkinswilkins4@purdue.edu –Tuesdays 1:00 – 4:00 and Thursdays 1:00 – 4:00

13. 24 th Annual Burton D. Morgan Business Plan Competition TOTAL PRIZE PACKAGE OF $100,000 November 2 Executive Summaries Due January 19Business Plans due February 22 Competition—Burton Morgan Center Registration Deadline 10/29/10 We are seeking PURDUE students with a unique idea for a new product or service from any discipline. Register online at: http://www.purdue.edu/bpc For Additional Information contact: Jackie Lanter (765) 494-1335 BDMCenter@purdue.edu TOTAL PRIZE PACKAGE OF $100,000

14. Questions