1. Prepared by Lee LeFever, MHA | Contact: 206 323 1041 | mobile 206.353 6631 | lee@commoncraft.com Lee LeFever 11/08/2005 COM 546 Evolution and Trends In Online Communities

2. About Me Online Community Manager Common Craft- Social Design Blogger Travel

3. Online Community? Community First, Online Second One Channel of Many I’m Using Generic Form of “Community” Prefer “Social” Web 2.0

4. Trends in Online Communities Lowering of Barriers Power of Voice Shared  Personal Bottom  Up

5. Evolution: Technology as Barrier Access to technology governed membership Message Boards (BBS) List Servs (Email) The Well 1990200019802010

6. Hosted Services Lowered Barriers Yahoo! Groups List Servs GeoCities AOL Power to the People! 1990200019802010 Connectivity and Understanding - a Barrier

7. What Now? Business Starts to Notice Know-how a Barrier Few Best Practices What is “Community”? Growth in Small, Technical Niches 1990200019802010

8. The Bubble Discovers Community 4 C’s of the Web Net Gain New Community Providers Community Gets Bad Name ClueTrain 1990200019802010

9. What Was Missing? Community Not a Product Community IS a Strategy and Culture Community is Not a Technology Community IS People Community is Not an End Community IS a Means

10. New Tools Change the Landscape Fast forward to post- bubble Social Networking Blogs, Wikis Folksonomies Less Ickiness Move to Publicity 1990200019802010

11. Businesses See New Opportunities New Tools for the Web Site –Internal and External Cultural Transition Need to be a Part of “The Conversation” Communicate Like a Person Gain Ability to Listen More Effectively Cost of NOT Doing Community Activities 1990200019802010

12. Blogs are HUGE 199020001980

13. Platform for Being Human Personal Voice Becomes a Priority Creating New Relationships Risk of Mistakes Value of Transparency Community Without “Discussion” Microsoft’s Blogs and Being “Evil”

14. Blogs w/in Community - My Back Porch Biggest New Feature to Community Platforms All About Me and My Backporch Different Social Environment 1990200019802010

15. Quote “I think, for a lot of us, it is the first time we feel like we have total control of something. We can blog to vent, we can blog to declare some great news, we can blog just to babble. I think this is particularly important for our SHARE population who are parents that feel so isolated from the "real" world.” ~Melissa Middleton 1990200019802010

16. Trends Review Biggest Barriers: Technology, Connectivity, Understanding Web 2.0 Lowered Multiple Barriers New Perceptions Fueled Interest and Growth These Ideas Will Be Disruptive Just Getting Started

17. The Future Community Integrates with Business Culture Mobile Multimedia Gaming, MMOGs Community as Cloud 1990200019802010

18. Cool Tools I Heart Flickr 43 Things/People/Places Tagging, Folksonomies Technorati Ning 1990200019802010

19. My Sites Share TwinF Del.icio.us Flickr Mobile

20. Social Networking Who You Know Your Bio, Interests Your Reputation Business Uses Too Many New Type of Participation 1990200019802010

21. Publicity is the Point Community Participation as Expression Openness and Freedom Transparency Risk 1990200019802010