1. 2010 FIFA World Championships Craig Rampersaud Brent Pleasant For the Game. For the World.

2. FIFA Background Federation Internationale de Football Association 32 Teams 10 Venues 9 Cities – Johannesburg (94,700) – Durban – Cape Town – Pretoria – Port Elizabeth – Bloemfontein – Polokwane – Rustenburg – Nelspruit (43,589)

3. Economic Impact Expenses – Government is spending billions – Nelspruit stadium alone cost $137 million. What this means for South Africa – 2.3 M tickets had been sold (As of March) – 1.5 M to foreign fans for $320 to $400 apiece – Expected $1.1 Billion boost to South Africa's economy – Positive Long Term Implications

4. SWOT Analysis Strengths – Development of South Africa – More Publicity – Economic Boost Weaknesses – Immediate Costs – Potentially Weak Infrastructure – Short Term Economic Losses (The 2010 World Cup is expected to cause a spike in absenteeism resulting in a hefty R750m price tag for South African employers)

5. SWOT Analysis Cont. Opportunities – Validation of South Africa as a potential tourism destination – Economic Reinvestment – Continue development within the country Threats – AIDS (Largest number of HIV infections in the world) – Security (Terrorists threatening the US v. Europe game)

6. Sources http://www.fastcompany.com/magazine/145/ whats-next-the-fifa-world-cup.html http://www.project2010.co.za/2010_World_C up_economy.asp http://www.fifa.com/worldcup/organisation/media/ medialist.html