1. Teaching and Learning Innovation Symposium 2010 Peter D Duffy The Hong Kong Polytechnic University Kowloon, Hong Kong etpeterd@inet.polyu.edu.hk Parallel Session 4 – CF302 11:50 – 12:10

2. Project Framework The 3C project is a two year institutional initiative at Hong Kong Polytechnic University. The broad aim of the 3C Project is to enhance the (e)Learning / Blended Learning culture at PolyU 3 concurrent foci (3C) of  Collaboration;  community ;  and context.

3. Background On-line Programme Development (OPD) project; Megaweb Project - http://megaweb.polyu.edu.hk/http://megaweb.polyu.edu.hk/ e3L project - http://e3learning.edc.polyu.edu.hkhttp://e3learning.edc.polyu.edu.hk 3C - www.3c.edc.polyu.edu.hkwww.3c.edc.polyu.edu.hk

4. BLENDED LEARNING

5. A BLENDED LEARNING IMPERATIVE –“top ten trends to emerge in the knowledge delivery industry” (Rooney, 2003) –“the single-greatest unrecognized trend in higher education today” (Young, 2002, p. A33) –“80 to 90 percent of all courses” (Young, 2002)

6. The field of eLearning “is marked by a juxtaposition of new technology and old pedagogy.” (levy, 2005)

7. Confused ‘Panacea Concept’ of ‘ Blended learning’

8. “Blended learning” is the effective combination of different modes of delivery, models of teaching and styles of learning, whereby face-to-face and eLearning opportunities are optimized and integrated to maximize student learning” (Vaughan and Garrison 2006).

9. INTRODUCING 3C

10. Introducing 3C –collaboration –community –context adapted and influenced by Vaughan & Garrison (2007) regarding activities to shape institutional change

11. 9 core components (or deliverables) to this institutional approach: 1.Invited international experts in eLearning to work in Departments, with eLearning Advocates 2.Needs Analysis 3.(e)Learning Mapping online resource 4.Learning Design Templates 5.Establish eLearning Advocates 6.Teaching and Learning Innovation Annual Award, including eLearning Showcase 7.Symposium to share PolyU best eLearning practices 8.Dissemination / Advocacy 9.Evaluation report on the project

12. COLLABORATION

13. Laurillard, (2008) states; “Technology can be a solution to the pressures and demands on HE, but only if pedagogy is the driver, and only if the academic community is doing the driving”. (p.531).

14. COMMUNITY

15. a collegial network is fundamental for effective professional development in education (Lieberman, 1995) agentic professionals (Billet, 2009) “Pioneering Practitioners” (Marcinkiewicz, 2000) eLearning Advocates as change agents Facebook Community

16. CONTEXT

17. There is a pressing requirement to understand better the nature of eLearning, as an educational innovation, and to evolve contextually derived frameworks for change which align with organizational culture and practice. (Rossiter, 2007) acknowledge the context and mechanisms for support required –eLM –LDT –SPDP

18. COMMUNICATION

19. The FORTH C –Communication Communication about the project to all interested parties is an essential aspect of culture change. Rosenberg’s (2006)

20. CULTURE CHANGE

21. The FIFTH C – Culture Change Any culture change within a large organization is widely acknowledged as challenging, with education and higher education amongst the most difficult (Ayres and Grisham, 2003; Bates, 2000; De Freitas and Oliver, 2005; Rossiter, 2006 and Salmon, 2005)

22. Rosenberg’s (2006) ideas for building a successful e-learning culture Malcolm Gladwell’s (2002) ideas about the spread of social epidemics described in “The Tipping Point” and; Rogers’, (2003) categories and strategies relating to diffusion of innovations.

23. 1)“The Law of the Few” THE TIPPING POINT 2) “The Stickiness Factor” 3) “The Power of Context”

24. Innovation Diffusion

25. Educators are less technology-inquisitive and regard learning new technology as an administrative burden (Laurillard, 2002) Benkler (2008) identifies that the networked information economy and society present a new social, technical, and economic environment within which the university functions The convergence of the classroom and technology has the potential to transform higher education for the better

26. Final Thoughts

27. Academic Pressures

28. blended learning is more than enhancing lectures. It ideally represents the transformation of how we approach teaching and learning. It is a complete rethinking and redesign of the educational context and learning experience.

29. Project Website http://www.3c.edc.polyu.edu.hk/