1. 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01

2. Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat ‘summary’.

3. Outline Materi

4. Quote of the Week

5. Definition of Advertising

6. 1. Introduction

7. Which advertisement do you like best ? Why?

8. Good & bad advertisement What makes a good advertisement ? Do you think that the advertising practices described are acceptable ? Which of the statements do you agree with ?

9. Book Answer comprehension questions to check understanding of topic vocabulary and concepts.

10. In class / Assignment: Discuss good and bad advertisements and the effects of advertisements. –See Assignment 06-01: Discussion

11. 2. Vocabulary

12. Advertising media & methods Media Methods Verbs

13. Book: Use vocabulary to describe advertising media and methods.

14. In class / Assignment: Discuss the media and methods used in advertising. –See Assignment 06-02: Discussion Board Activity

15. 3. Reading

16. Outdoor advertising Segments Soaring Mass market TV slot Kiosks

17. Book: Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

18. Outdoor advertising Billboards Transport Street furniture –Bus shelters –Public toilets

19. 4. Listening

20. Book: Listen to a business expert speak about successful advertising and extract meaning. Andrew Pound - a marketing manager for Kraft Jacobs Suchard

21. In class / Assignment: Write a summary comparing the marketing strategies of two carmakers. –See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

22. Summary

23. Assignments 06-01: Discussion 06-02: Discussion Board Activity 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies Due next week