1. By: Phil Ivacic

2. Demographics- male or female, middle-class and age range from 20 to 35 Psychographic- college students and people with business careers Geographic- United States Product Benefits- portable, light weight, can read books, take notes, etc.

3. Name- ipad; looks like a pad 0.5 inch thick, 1.5lbs, 9.7 inches wide and multi touch Purpose- Surf the web faster, watch movies in High Def. and read books. It does everything an iphone does, but it is bigger

4. Facts- 10 hour battery life, weight is 1.5lbs, Apple A4 processor, speaker and microphones, Bluetooth 2.1 and compass just to name a few Image Being Projected – New technology that is better than any other laptop out there

5. 16GB- $499.00 32GB-$599.00 64GB-$699.00 Competitors 1.Archos 5 Internet Tablet-$299-$499 2.HP slate- under $1000 3.Panasonic Toughbook H1 Field- $3,379

6. Dealers- Apple Stores, Wal-Mart, Target and Amazon just to name a few Placement- Next to the computers and maybe infront of the store in order to promote it Store location- Urban areas and large cities

9. On a billboard in an large city Lots of people will see it

10. Buy an ipad get an ipod for free Located at any Apple retailers Hopefully to get more people to buy an ipad