1. Data Privacy Sebastian Leinmueller - Birgit Hainzlmaier MBA 664 Team Presentation

2. Contents History of Regulations 1 Government Regulations 2 Surveillance Cameras 3 Social Networks 4

3. History of Regulations   4 th Amendment of the Bill of Rights (1791): protects against unreasonable searches and seizures by the government  Started in the beginning of 1970s  After that, many additions and enhancements

4. Government Regulations  Partial regulations, overlapping web of federal laws, regulations, state laws, industry standards and guidelines  Laissez fair approach  Highly regulated by law (Directive 95/46/EC)  Processing of data is not allowed apart from certain exceptions

5. Risks and Problems Condition of the systemPassword policiesTeleworkersErasure of data

6. Public Surveillance Cameras Total number increased from 40,000 (2002) to 4.2m (2008) 500,000 in London In Europe, UK has the highest number of public cameras Chicago plans to extend its public surveillance for the Olympic Games in 2016 In the US, New York and Chicago have the most cameras

7. Data Collection 24 hours per day Data is kept for 31 days Longer if it is important for further investigations People can not really avoid the cameras Government collects the data

8. Use of Data Studies show only little impact Crime gets displaced to areas without cameras Prevent Crimes / Terroristic activities Video material helped with the recent terroristic attacks in London 2005 Investigate Crimes / Terroristic activities

9. Potential Risks and Problems Who controls the government? Government has a lot of control UK stores digital passport pictures UK stores a lot of video material Face Recognition / Traceability Positive effects not clear Very expensive method

10. Social Networks Important part of the societyData privacy is crucial Has approx. 200 million active users Users maintain their profiles carefully Upload 850 million pictures per month Upload 8 million videos per month Facebook example Holds a huge amount of private data

11. Technical Environment Number of servers between 10k and 14k Costs for server hardware approx. $9m Traffic costs approx. $8m Technology has to be very scalable

12. Data Collection User itself enters the data Personal facts Pictures Videos First party data The “Wall” Links to other users pictures Third Party data

13. Data Authorization Who has access ?Facebook Use the data from the user profile Third Party Applications User has some options to decide who has access Facebook contacts

14. Use of Data Advertisement to finance its complimentary services Terms of service define the degree of data usage Change in terms of service caused a lot of trouble Sublicense data Long-term usage of data Facebook

15. Use of Data Three different types of data needs No need for data (9%) Need public data (82%) Need private data (9%) Facebook does not distinguish between those data needs Third-Party Applications

16. Potential Risks and Problems Terms of Service change Hacking into user accounts SPAM Mails Police Employers External institutions Interesting for advertising agencies Facebook recognized the potential Selling of user data

17. www.themegallery.com