1. http://www.bized.co.uk Copyright 2006 – Biz/ed Introduction to Business Studies

2. http://www.bized.co.uk Copyright 2006 – Biz/ed Introduction to Business Studies

3. http://www.bized.co.uk Copyright 2006 – Biz/ed Marketing

4. http://www.bized.co.uk Copyright 2006 – Biz/ed Market Analysis Size Segments

5. http://www.bized.co.uk Copyright 2006 – Biz/ed Marketing Strategy Objectives Niche v Mass marketing Portfolio analysis

6. http://www.bized.co.uk Copyright 2006 – Biz/ed Market Research Primary Secondary

7. http://www.bized.co.uk Copyright 2006 – Biz/ed Marketing Mix The 7 Ps Elasticity of Demand

8. http://www.bized.co.uk Copyright 2006 – Biz/ed Objectives and Strategy

9. http://www.bized.co.uk Copyright 2006 – Biz/ed Human Resources

10. http://www.bized.co.uk Copyright 2006 – Biz/ed Production/Operations Management

11. http://www.bized.co.uk Copyright 2006 – Biz/ed Accounting and Finance

12. http://www.bized.co.uk Copyright 2006 – Biz/ed Company Accounts Profit and Loss Account Balance Sheet

13. http://www.bized.co.uk Copyright 2006 – Biz/ed External Influences

14. http://www.bized.co.uk Copyright 2006 – Biz/ed Market Structures Oligopoly Monopoly Perfect Competition Imperfect Competition

15. http://www.bized.co.uk Copyright 2006 – Biz/ed The Macro-Economy Business Cycles Government Objectives Government Policies