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ELC 498 Day 21. Agenda November 28 –Sothebys-Kristin –Recap of Market Makers –Intro to Networked Utility Providers December 1 –Adobe Systems –Anup –Round.

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Presentation on theme: "ELC 498 Day 21. Agenda November 28 –Sothebys-Kristin –Recap of Market Makers –Intro to Networked Utility Providers December 1 –Adobe Systems –Anup –Round."— Presentation transcript:

1 ELC 498 Day 21

2 Agenda November 28 –Sothebys-Kristin –Recap of Market Makers –Intro to Networked Utility Providers December 1 –Adobe Systems –Anup –Round 4 Grading due Dec 2 at Midnight –Recap of Networked Utility Providers –Intro to Application Service Providers December 5 –Everdream –Donnie December 8 –Doubletwist -Steve –Recap of Application service providers –Student Case studies due

3 Agenda December 12 –Student Case study Presentation December 15 –Student Case study Presentation –Final Exam Assigned Final weeks –Final Exam Due Spring 2006 Book List –http://perleybrook.umfk.maine.edu/sp2006BL.htmhttp://perleybrook.umfk.maine.edu/sp2006BL.htm

4 Issues Facing Market Makers Business model: lead generation or transactions? If transactions, relative emphasis on exchange versus catalog? –Liquidity versus transaction cost savings benefits Try to disintermediate any existing players? Give equity to large buyers/sellers to gain momentum? Preserve anonymity of buyers/sellers? If so, how to build trust? Compromise neutrality to increase revenues? (e.g., Monster.com becoming a headhunter) Rollout: penetrate a single vertical market across multiple geographic regions, or multiple vertical markets across a single geographic region?

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