2. Kartbild över föreningen

3. Husdjursföreningen Sverige Mission: Creating conditions for improving Sweden's milk and beef production by developing profitability and competitiveness agricultural business. Vision: Together with our customers, are we most competitive in Europe. Business idea: We sell high quality and customized products and consulting services to agricultural businesses, primarily to dairy and beef farmers.

4. The business has developed Overall Objective 2015 From an almost idealistic approach to... a cost-focused business and on to... A modern and profitable value-added service and development company !

5. Overall goals 2015 The effects of the merger have been realized. We are a profitable, growing company. A clear, central and leading role in the industry. Swedish dairy and beef farmers is Europe's most successful for profitability and efficiency

6. Borderless Cooperation Strategy Initiate, establish and develop cooperation with strategic partners Efficient interactions across market areas and competences to increased customer value ” Our customers' needs are unbounded and our work is to meet them”

7. Brand / New name ” The important thing is not the name, but the feeling we are charging it with "

8. The democratic organization of the company (March-May) Staffing plan ready. MBL-negotiations ended Name Competition finished, the new name will be published at the annual meeting, June 21 Business Plan 2011-2012 The General Plan is ready For each Business Sector. The overall plan should be ready to the annual meeting June 21. For each market area. Ready to the representative assembly meeting November 23 - 24 Schedule for 2011

9. Common for all market areas New Salary system from June 1 New Business Systems from June 1 New Invoicing System from July 1 New Internet-based time and billing system from July 1 Schedule for 2011

10.  Leadership and Business Skills Development  Started in the Management group  Starts for business area managers in August Schedule for 2011

11. Breeding overall goals Working methods are standardized across Market areas (MO) and forms the basis for continuous improvement. The distribution chain of nitrogen and semen doses is more efficient A new system for breeding planning is developed. The recruitment of qualified staff is assured Breeding advisory service is streamlined.

12. Development projects  Growth Projects Milk  AI Service 2.0 (impoved ai-service)  by ai-technicians 2.0  Courses and training of DIY -farmers  Develop a model for running projects

13. Development projects I - Breeding  Strategic herd visits  Focus on Heatime for increased insemination  Education in breeding and efficient distribution of our message.  Staff - adviser  Farmers  Sales - semen and breeding plans

14. Development projects II - Breeding  Optimized distribution of semen, nitrogen and supplies  Training and support to DIY-farmers  Focus on young farmers / Farming schools