1. Your Data Any Place, Any Time Overview

2. Amazing Journey

3. Revenue: Fastest growing vendor Winning the fundamentals Enterprise Ready!  TPC-H: #1 for price/perf (1TB & 3TB non-clustered), #1 perf (1TB)  TPC-E: #1 on everything  The July 23 Mark “Microsoft’s ambition has been to grow SQL Server into the upper echelons of major enterprises, and with SQL Server 2005, this seems to be happening.” Looking Back... Units: More than Oracle / IBM combined

5. NET Framework  Common Language Runtime Integration  User-defined Aggregates  User-defined Data Types  User-defined Functions  SQL Server.NET Data Provider  Extended Triggers Data Types  Managed SQL Types  New XML Datatype  Varchar (MAX) Varbinary (MAX) SQL Server Engine  New Message Service Broker  HTTP Support (Native HTTP)  Database Tuning Advisor  Multiple Active Result Sets  Persisted Computed Columns  Snapshot Isolation Level  Scale Up Partitioning  VIA support  NUMA support Database Failure and Redundancy  Fail-over Clustering (up to 8 node)  Enhanced Multi-instance Support  Database Mirroring  Database Snapshots XML  XQUERY Support  XML Data Manipulation Language  FOR XML Enhancements  XML Schema (XSD) Support  MSXML 6.0 (Native) .Net XML Framework Full-text Search  Indexing of XML Datatype Database Maintenance  Backup and Restore Enhancements  Checksum Integrity Checks  Dedicated Administrator Connection  Dynamic AWE  Fast Recovery  Highly-available Upgrade  Online Index Operations  Online Restore  Parallel DBCC  Parallel Index Operations Management Tools  New Management Studio  MDX Query Editor  Version Control Support  XML/A  SQLCMD Command Line Tool Performance Tuning  Profiler Enhancements  Profiling Analysis Services  Exportable Showplan  Exportable Deadlock Traces MDAC  SNAC  Microsoft Installer base setup  Support for Active Directory Deployment SQL Server Client.NET Data Provider  Server Cursor Support  Asynch Security  All Permissions Grantable  Fine Grain Administration Rights  Separation of Users and Schema  Data encryption primitives Replication  Auto-tuning Replication Agents  Oracle Publication  Improved Blob Change Tracking  Replication Monitor OLAP and Data Mining  Analysis Management Objects  Integrated Backup/Restore with Windows Server  Web Service/XML for Analysis  DTS and DM Integration  New Data Mining Algorithms  Auto Packaging and Deployment Integration Services  New Architecture (DTR + DTP)  Complex Control Flows  Control Flow Debugging  For Each Enumerations  Property Mappings  Full Data Flow Designer  Full DTS Control Flow Designer  Graphical Presentation of Pkg Execution  Immediate Mode and Project Mode  Package (Advanced) Deployment Tools  Custom Tasks and Transformations Reporting Services  Multiple Output Formats  Parameters (Static, Dynamic, Hierarchical)  Bulk Delivery of Personalized Content  Support Multiple Data Sources  STS (Web Parts, Doc Libraries)  Visual Design Tool  Charting, Sorting, Filtering, Drill-Through  Scheduling, Caching  Complete Scripting Engine  Scale Out architecture  Open XML Report Definition  Notification Services and SQL Server Mobile Ed. SQL Server 2005

6. SQL Server Change Tracking Synchronized Programming Model Visual Studio Support SQL Server Conflict Detection FILESTREAM data type Integrated Full Text Search Sparse Columns Large User Defined Types Date/Time Data Type LOCATION data type SPATIAL data type Virtual Earth Integration Partitioned Table Parallelism Query Optimizations Persistent Lookups Change Data Capture Backup Compression MERGE SQL Statement Data Profiling Star Join Enterprise Reporting Engine Internet Report Deployment Block Computations Scale out Analysis BI Platform Management Export to Word and Excel Author reports in Word and Excel Report Builder Enhancements TABLIX Rich Formatted Data Personalized Perspectives … and many more Transparent Data Encryption External Key Management Data Auditing Pluggable CPU Transparent Failover for Database Mirroring Declarative Management Framework Server Group Management Streamlined Installation Enterprise System Management Performance Data Collection System Analysis Data Compression Query Optimization Modes Resource Governor Entity Data Model LINQ Visual Entity Designer Entity Aware Adapters SQL Server 2008

7. Game Changers The Data Explosion

8. Integrate data Deliver relevant information Drive actionable insights Manage by policies Simplify Application Development Store any information Protect your information Ensure business continuity Predictable response

9.  Secure Access  Strong Authentication  Granular Authorization  Transparent Data Encryption  External Key Management  Protect system  Secure deployment  Secure by default  Simplify compliance  Enhanced Data Auditing  Enterprise Wide Security Policies Protect your information Secure business-critical data

10.  Ensure Availability  Mirror your data  Failover clustering  Replicate your data  Minimize Downtime  Online Operations  Add system resources  Reduce recovery time  Concurrent Access  Database Snapshots  Snapshot Isolations Ensure Business Continuity Reliable Platform for your data

11. Principal Witness Data Log Mirror Client 1. Commit 2. Write to Log 4. Transfer to mirror 7. Acknowledgement 8. Acknowledgement 5. Write to Log Data Log 3. Log written 6. Log written 1. Bad Page Detected X 2. Request page 3. Find page 4. Retrieve page 5. Transfer page 6. Write Page Database Mirroring

12.  Significant benefit for low-bandwidth networks Source: SQL Server CAT Team Technical Note, 2007-09-17 Database Mirroring : Log Compression Benefits

13.  Optimize Performance  Efficient Data Storage  Prescriptive Guidance  Analyze Performance  Data Collection  Performance Insights  Predict Performance  Plan Freezing  Resource Governor Predictable Response Scale for any size business

14. End-to-End System Health Insight Data Collector Data providers SQL Trace Performance Counters Transact-SQL Low overhead data collection Management Data Warehouse Centralized data storage Comprehensive reporting

15. Relational Database Performance Resource Governor SQL Server Admin Workload Backup Admin Tasks Report WorkloadOLTP Workload OLTP Activity Executive Reports Ad-hoc Reports High Min Memory 10% Max Memory 20% Max CPU 20% Admin Pool Max CPU 90% Application Pool  Ability to differentiate workloads  e.g. app_name, login, etc.  Per-request limits  Max memory %  Max CPU time  Grant timeout  Max Requests  Resource monitoring

16. Integrate data Deliver relevant information Drive actionable insights Manage by policies Simplify Application Development Store any information Protect your information Ensure business continuity Predictable response

17.  Flexible Administration  Visual Management  Automate Operations  Monitor Health  Management Reports  Performance Tuning Tools  Manage centrally  Enterprise Policies  Monitor Compliance Reduce Management Cost Spend less time on operations

18. Policy-Based Management Defining Policies FacetsConditionsPolicies Categories Targets

19. Intelligent Monitoring Manual checking by administrator On Demand SQL Server Agent job check periodically and logs non-compliance On Schedule, log out-of-compliance DDL Trigger rolls back non-compliant changes Changes are attempted, prevent out-of-compliance Event Notification logs non-compliant changes Changes are attempted, log out-of-compliance

20. Scale with Policies Define policies centrally Automate policy enforcement across the enterprise

22.  Easy Access  Model Entities  Integrated Query  Comprehensive connectivity  Program data logic  Time aware applications  Pass data results  Sync your data  Local data storage  Offline Synchronization Simplify Development Reduce development time

24.  Unstructured Information  File Storage  Search text  Extensible Types  Geospatial information  Spatial Standards  Visualize Location  Structured information  Model complex hierarchies  Sparsely populated data Store your information Information Lifecycle Management

25.  Query: Zip codes & Restaurants  Results: Density by color  Benefit: Quickly gain insight Spatial Data Types Example : Virtual Earth Integration

26. French Elections www.lafranceelectorale.com www.lafranceelectorale.com

28. Integrate data Deliver relevant information Drive actionable insights Manage by policies Simplify Application Development Store any information Protect your information Ensure business continuity Predictable response

29.  Build Faster  Connect to data  Cleanse data  Integrate data  Manage Efficiently  Efficient Data Storage  Manage mixed workloads  Streamline Aggregates  Scalable Performance  DW Query Optimizations  Enhanced Partitioning Integrate & Manage data Next Generation Data Warehousing

30.  Author reports  Enhanced Designers  Flexible Layout  Manage reports  Enterprise Platform  Server-based Deployment  Deliver reports  Rich Visualizations  Render in Office  Share reports Deliver Relevant Reports Enterprise Reporting Platform

31. 20012002Total 1,1151,3312,446 152642794 11,15613,31224,468 1,5236,4217,944 13,94621,70635,653 RetailAcme Nadir, Inc. WholesaleABC Corp. XYZ, Ltd. Grand Total Customer Retail Acme Nadir, Inc. Wholesale ABC Corp. XYZ, Ltd. Grand Total Growth 19% 322% 19% 322% 56% Tablixe + Matr 1,2671,9733,23056% 12,67919,73332,41257% Flexible Layout

32. Reporting Services Dundas Acquired Chart Controls

33. Reporting Services Dundas Acquired Gauge Controls

34. Reporting Services Report Builder 2.0

35.  Build Analytical solutions  Scalable Platform  Prescriptive Guidance  Extend Reach  Business view of data  Manage KPIs  Predictive Analysis  Deliver Insight  Work in Office  Rich partner Ecosystem Drive Actionable Insight Scalable and Predictive Analysis

36. Integrate any data Deliver relevant information Drive actionable insights Reduce management cost Simplify Application Development Store any information Protect your information Ensure business continuity Predictable response Your Data Any Place, Any Time

37. How to upgrade?  SQL Server 2008 Upgrade Advisor  Types:  Side-by-Side (same machine)  Side-by-Side (separate machine)  In-place

38. SQL Server 2008 Editions  SQL Server Compact Edition  SQL Server Express Edition  SQL Server Workgroup Edition  SQL Server Web Edition  SQL Server Standard Edition  SQL Server Enterprise Edition  SQL Server Developer Edition  www.microsoft.com/sqlserver/2008/en/us/editions.aspx www.microsoft.com/sqlserver/2008/en/us/editions.aspx

39. Resources  SQL Server 2008  http://www.microsoft.com/sql/2008 http://www.microsoft.com/sql/2008  SQL Server 2008 Benchmarks  http://www.microsoft.com/sqlserver/2008/en/us/benchmarks.aspx http://www.microsoft.com/sqlserver/2008/en/us/benchmarks.aspx  SQL Server 2008 Case Studies  http://www.microsoft.com/sqlserver/2008/en/us/case-studies.aspx http://www.microsoft.com/sqlserver/2008/en/us/case-studies.aspx  SQL Server 2008 Service Pack 1  http://www.microsoft.com/downloads/details.aspx?displaylang=en&Fami lyID=66ab3dbb-bf3e-4f46-9559-ccc6a4f9dc19 http://www.microsoft.com/downloads/details.aspx?displaylang=en&Fami lyID=66ab3dbb-bf3e-4f46-9559-ccc6a4f9dc19