1. GameStork.com Mohsen Ashraf Ali El-Annan Nikolas Krukowski Ralph Lee Jon Tien

2. Product Features/Functionality Membership Various subscriptions with different pricing 1 game at a time for $9.99/month 2 games at a time for $15.99/month 3 games at a time for $20.99/month Rent games individually Buy games 10 day free trial membership No due dates, no late fees, free shipping Service Guarantee Condition of game Speed of service

3. Product Features/Functionality Game Delivery Order games from website Order processed at warehouse Games sent to customer free shipping both ways Instructional manual sent via PDF file

4. Product Features/Functionality Website Interface Categorized database Easy to search Game information (availability, ratings, etc…) Tracking system User Control Panel Game List Estimated arrival date (zip code) Game recommendations (order history) Promotions/Networks Referral System Bonus Points Content Providers (GameSpot.com partnership) Online community

5. Product Features/Functionality

6. Revenue Model Monthly membership fees Buying or individually renting games Cost TBD Revenue-sharing with game developers Pursued after advanced development Advertising

7. Current Barriers to Entry No strong barriers to entry Competitor’s current position No brand name recognition No identifiable target market Current marketing strategies Word of mouth Google searches Market penetration Less than 1% aggregate across total competition

8. Creating Barriers to Entry Becoming the market leader Aggressive (guerilla) marketing to niche groups Prime target market: Ages 13-17 Target both youth and their parents Establish revenue sharing contracts Early Success/Short term wins Prove model Key hires Service Differentiation Take concept to next level One stop gaming shop

9. System requirements Advanced IT system to manage Fulfillment of individual orders Integration of our Web site Transaction processing systems Fulfillment operations Inventory levels Coordination of shipping centers Order histories

10. System requirements Distribution system Locate distribution centers near target markets to assure quick delivery metropolitan/densely populated areas Use postal service for delivery IT system will monitor inventories at each distribution center to ensure stock inventory shared across different distribution centers

11. Costs All amts. in $ YR 1YR 2YR 3 Technology development 20,00040,000 Distribution centers 40,000200,0002 M Shipping 20,000160,000800,000 Inventory 50,000400,0002 M Marketing 100,0001 M3 M Staff 0200,0001M

12. Hiring Plans Leadership CEO - outsider COO - Jon CFO - Nik CTO - Ali Sales/Marketing - Mohsen Business Development - Ralph Board of Advisors – filling the gaps Connectors – game industry, game press Mavens Visionary business sense (i.e. Stemberg) Making product cool and ubiquitous (i.e. iPod) Salespeople – for VC and public

13. Hiring Plans Staff to hire Folks who know industry well but are not being promoted. (i.e. Stemberg or JetBlue) Drive for entrepreneurship Gamestork operatives / referral sales Offer a vision…take them up to the hill and show them the sunset.

14. Timeline April 10 th Execute Berkeley prototype with beta site Extensive online and campus marketing May 7 th Launch fully-functional site Expand prototype to Bay Area College campus representatives HS newspapers, functions, activities September 7 th Approach investors, developers, industry gurus with a proven concept Establish relationships (funding, revenue-sharing, backing) Early December New hires Further expansion to other metropolitan areas: LA, NY, Boston Marketing strategy roll out