1. May 19, 2003 1 A Strategic Partner for the Transfer and Commercialization of Technology ITTC Technology Review May 2003 Tim Johnson, Executive Director for Applied Technology A KTEC Center for Excellence

2. May 19, 2003 2 Be a global leader in and catalyst for the unification of computing, communications, and sensor technologies while being a strategic partner for their commercialization. ITTC’s Vision

3. New Technology Publications Product Development Research Prototype Product Investment Grade Technology Return on Investment (ROI) Companies, Jobs, Products, Profits Equity, Royalties, and License Fees Next Generation Products Technology Transfer to Industry Proof of Concept Universities  KTEC SUCCESSFUL COMMERCIALIZATION MODEL Invention Disclosure Ph.D’s Tenure Patents Basic ResearchFederal GrantsPrivate R&D Inventions

4. May 19, 2003 4 A KTEC Center of Excellence KTEC’s Mission: “To create, grow and expand Kansas enterprises through technological innovation.” Partnership with KTEC network to foster technology-based economic development in Kansas. The only State-designated Center of Excellence focused on Information Technology and Telecommunications.

5. May 19, 2003 5 KU’s Technology Transfer Mission Facilitate the commercialization of research for the public good; Promote economic growth; Forge closer ties to industry; Reward, retain, and recruit faculty; and Generate income.

6. May 19, 2003 6 Commercialization Objectives Build a solid intellectual property (IP) foundation by protecting ITTC-developed IP. Technology Sources Results from sponsored research Developed with a company for their market Developed by KU faculty, staff, and students (proven & commercial potential) Provide internal technology transfer and intellectual property expertise & support. Nurture ITTC technologies to commercial maturity. Transition high-impact technologies to industry. –Help start-up companies leverage ITTC technologies. –Work with industry partners interested in ITTC technologies. Community outreach and support.

7. May 19, 2003 7 Industry Involvement Sponsored Research Commercialization of ITTC Technologies (Licenses/Start-ups) ITTC Industry Advisory Board Annual ITTC technology review day for Industry Support of regional technology associations (LTA, ITKC, KCCatalyst) Invited Industry presentations at ITTC all-hands meetings Industry review of internal technology commercialization projects Collaboration with Industry Eco-Development organizations (LRTC, ECJC) Hosted many State/US officials, companies, and international visitors Industry Affiliates Program

8. May 19, 2003 8 ITTC Technology Commercialization Current Examples New Kansas Start-ups –Video Stream Comparison System (Veatros*) –Rosetta SLD-Language & Tools (Cadstone*) –Ambient Computing, Inc. (faculty-affiliated start-up) Existing Kansas Companies –Today Communications (Web-based medical search engine technology) –Bluetooth SIG (Establish Bluetooth interoperability lab) –Sunflower Broadband Internal Commercialization –Optical Domain Signal Analyzer –Rosetta SLDL Tool Development –Beacon project (Student commercialization project to distribute information wirelessly based on proximal location of a user ) Identifying and supporting early-stage opportunities is the key to ITTC’s continued commercialization success. Today’s successes are the result of seeds sown and nurtured over several years.

9. May 19, 2003 9 Commercialization Performance Indicators

10. May 19, 2003 10 Assessing Opportunities Proposed project must... Be technically sound. Have a clear association with one of ITTC's core technology areas. Demonstrate commercial viability and market potential. Show potential benefit to the state of Kansas. Be relevant and have realistic project timeline. Have appropriate IP protection strategy. Demonstrate solid understanding of the business impact of associated technologies. Address a synergy with the Center’s stakeholders’ criteria.

11. May 19, 2003 11 Commercialization Process PhaseTechnicalMarketingBusiness Concept Development Feasibility Development Introduction Commercialization Maturity Analysis Define concept Confirm critical assumptions Survey state of the art Identify critical barriers Evaluate applicability Determine technology

12. May 19, 2003 12 Commercialization Process PhaseTechnicalMarketingBusiness Concept Development Feasibility Development Introduction Commercialization Maturity Analysis Feasibility Initial R&D funding Develop working model Test technical features Assess preliminary production feasibility Finalize design Assess safety and environmental features Conduct manufacturing assessment

13. May 19, 2003 13 Commercialization Process PhaseTechnicalMarketingBusiness Concept Development Feasibility Development Introduction Commercialization Maturity Analysis Feasibility Eng. Prototype IP risk assessment Perfection of IP rights Tech. Transfer Identify management team Select organizational structure Develop business plan

14. May 19, 2003 14 Commercialization Process PhaseTechnicalMarketingBusiness Concept Development Feasibility Development Introduction Commercialization Maturity Analysis Feasibility Eng. Prototype Business Plan Develop prototype Identify materials and process Develop manufacturing methods

15. May 19, 2003 15 Commercialization Process PhaseTechnicalMarketingBusiness Concept Development Feasibility Development Introduction Commercialization Maturity Analysis Needs Assessment Venture Assessment FeasibilityStudyEconomic Eng. Prototype Market Plan Business Plan Preproduction Prototype Market ValuationStartup Production Sale and Distribution Growth Maturity Market Diversification Production Support

16. May 19, 2003 16 Summary The University of Kansas brings together academic and research expertise as well as the facilities required for the development of the global Information Infrastructure. It is our goal to remain at the forefront of the creation of the enabling technologies for the Information Age and successfully transition them to society.