7 Competitive structure and the environment Types of contractsMarket backgroundMain players – competitorsWhat effects the supply and demandContracts used to be just businesses and schools, they now include event organising from sporting events to private parties, functions etc also military, health care etc.Market background is past trends and the way CC used to be and has developed.Main players i.e. SODEXHO, GRANADA, COMPASS.Various things that effect s&d of cc. I.e. if industry does not grow the neither will cc. Also competition and substitutes to cc.
8 Strategic Group Analysis OLIGOPOLOY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
11 Porters Five Forces Potential Entrants. Buyers. Suppliers. Sodexho Low barriers to entry.Buyers.Suppliers.Food and beverage suppliersCatering equipmentRecruitment agenciesTechnology suppliersUniform SuppliersLarge companies havehigher economies of scalePublic sector, schools,Hospitals, Trains, Motorways,Universities, Private sector,Airlines, Pubs, Restaurants,Offices, Businesses.Any party that wants to use acontract catering supplier.SodexhoCompass GroupAramakSubstitutes.HotelsRestaurantsFast food chainsLicensed establishmentsTakeawayCafesEating in home
12 Social Trends Extended life expectancy Higher disposable income Eating on the move, eating quickerExtended working hours (work and university)Increase in corporate hospitalityGreater interest in good food
13 Future issues Sept 11. – Effect on industry Euro – Effect of entering Possibility of a recessionEurope becoming smaller