1. Göte Nyman, 2008 Future jobs are created where knowledge is created EUPIDE 2008, Paris, France; University Pierre and Marie Curie & UNICA Göte Nyman 13th June, 2008 University of Helsinki Finland gote.nyman@helsinki.fi

2. Göte Nyman, 2008 Examples of significant trends that affect how and where knowledge will be created Globalization and the net in knowledge creation. Increasing distributed production and innovative work. Fast growth of creative industries. Increasing role of SMEs and services. Need for environmentally relevant knowledge. Competition in ”energy economy”. New forums for knowledge creation. Evolution of communication into collaboration. Multi-disciplinary knowledge. New basic research issues. Long & variable careers of knowledge workers. The Lisbon strategy: To make the EU the most dynamic and competitive knowledge-based economy in the world capable of sustainable economic growth with more and better jobs and greater social cohesion, and respect for the environment by 2010" was adopted by the European Council in 2000. Knowledge work environment Knowledge work form & content

3. Göte Nyman, 2008 Strategic report on the renewed Lisbon strategy for growth and jobs: launching the new cycle (2008-2010) (EU Commission) Background boost from the report: ”The fifth freedom” e.g. the free movement of knowledge: The member states should... : ”Remove obstacles to the mobility of researchers between public and private research centres” This seems appropriate and necessary, but will future knowledge really be created dominantly in research centres? Are these the main knowledge creation forums/engines in the future world? What are they and where will they exist and why?

4. Göte Nyman, 2008 Case Finland 5 million people 200 000 enterprizes, most of them having under 10 employees. Small (and SME) companies require specific considerations. Independent of enterprize size, there are general needs for the improvement and support of their organization, marketing, services, and product development: Research and research models that have been professionally designed. Direct applications of research knowledge. New commercially relevant concepts that are based on research knowledge. Inspiring research knowledge. Reliable knowledge for company strategy and development. Productive collaboration processes with research organizations. Building of the future knowlege base. Knowledge-based future planning. Education and visionary roadmaps for future needs. Recruitment knowledge and criteria....

5. Göte Nyman, 2008 ”Pure” basic research ”Pure” application research University and company based ”knowledge engines” Organizations Collaboration models Shared processes Knowledge bases Specialists, Managers Roles, Links, Weavers Business/funding models Innovation spin-offs Innovation spin-offs Knowledge engines create jobs Company-specific product & organizational development (Model used by UH/POEM-project.)

6. Göte Nyman, 2008 ”Pure” basic research ”Pure” application research University and company based ”knowledge engines” Innovation spin-offs Innovation spin-offs Knowledge engines create jobs (Model used by UH/POEM-project.) Company-specific product & organizational development Company: Business unit mgrs; Uni: Prof/researchers Management & innovation team Funding: Infra/UH; Project/M-real Process interfaces in marketing & r&d Shared visions, plans & piloting Roles for mgmt, r&d, marketing; publicity Potential job spin-offs marketing r&d mgmt subcontracting New job potential other business areas consultation, r&d mgmt subcontracting new companies Learning of company- related competences. Marketing of academic competences. Creation of job channels

7. Göte Nyman, 2008 Implications, general Create functional management links between companies and university research units Build knowledge bridges (via knowledge engines) between companies and university research units. Create shared processes & networks between companies and research units/teams Adopt relevant reward & support systems in university departments/research units. Recognize relevant ”weavers” early, both in universities and in companies. Support network building between companies and research units. Develop business architecture of campus environments. Develop open knowledge management in company contexts. Support subcontracting work at university research groups Adopt project management work models and frameworks in research units. Facilitate collaboration in business markets.

8. Göte Nyman, 2008 This will not happen, if: academic research evaluation remains rigid or closed academic and company funding are kept separate basic research is isolated from applied research company collaboration is overlooked collaboration models are not developed only threats to basic research are seen freedom of knowledge movement does not concern companies relevant university people are not rewarded from success in this area