1. Estimating the Numbers of End Users and End User Programmers Christopher Scaffidi Brad Myers Mary Shaw Carnegie Mellon University EUSES Consortium VL/HCC ’05, Sep 23, 2005

2. The number of end-user programmers in the U.S. alone is expected to reach 55 million by 2005, as compared to only 2.75 million professional programmers. The Old 55M Estimate

3. The number of users in U.S. businesses is expected to exceed 90 million by 2012, including over 55 million users of spreadsheets and/or databases, as compared to under 3 million professional programmers. Our New 90M Estimate

4. 1.The Basic 55M Estimation Method –55M End User Programmers in 2005 2.Extending the Method –90M Users in 2012 –55M Spreadsheet and/or Database Users in 2012 3.Conclusions Outline

5. First appeared in COCOMO (circa 1995) –COCOMO is Boehm’s model for estimating the cost of developing software applications How many people would benefit from COCOMO? –To answer this, Boehm projected… # of professional programmers (2.75M in 2005) # of end user programmers (55M in 2005) –. History and Purpose of the 55M Estimate

6. Step #1: Project Worker Counts for 2005 Steps to generate the estimate 1.Get the Bureau of Labor Statistics (BLS) occupation projections for 2005 Occupational CategoryProjected # workers (2005) Managerial and Professional36.773 million Technical, Sales, Administration48.078 Service24.806 And so forth…

7. Step #2: Estimate what Fraction of Workers Use the Computer Steps to generate the estimate 1.Get the Bureau of Labor Statistics (BLS) occupation projections for 2005 2.Get the BLS computer usage rates by occupation for 1989 Occupational CategoryHow many used computers at work (1989) Managerial and Professional56.2% Technical, Sales, Administration55.1% Service10.2% And so forth…

8. Step #3: Multiply and Sum Up Steps to generate the estimate 1.Get the Bureau of Labor Statistics (BLS) occupation projections for 2005 2.Get the BLS computer usage rates by occupation for 1989 3.Multiply worker projections by computer usage rates Sum turns out to be -----> 55 M Occupational Category2005 Proj1989 Rate# Users Managerial and Professional36.773 M56.2%20.666 M Technical, Sales, Administration48.07855.126.491 Service24.80610.22.530 And so forth…

9. Step #4: Apply Adjustments Steps to generate the estimate 1.Get the Bureau of Labor Statistics (BLS) occupation projections for 2005 2.Get the BLS computer usage rates by occupation for 1989 3.Multiply worker projections by computer usage rates 4.Finally, adjust upward to account for rising usage rates, and adjust downward because not all users are programmers. Boehm originally relied on judgment to provide adjustments. –The two adjustments actually ended up canceling out!

10. Our Paper Provides Better Adjustments Adjustment #1: Rising Usage Rates –Use innovation diffusion to model rising usage rates. –We also extend the estimates to 2012. Adjustment #2: Not Everybody Programs –Be precise about what aspect of “programming” to address. –We can focus on spreadsheet/database users. –We can focus on users who self-reportedly “do programming.” –Each of these groups vastly outnumbers professionals.

11. Adjustment #1: Rising Usage Rates We incorporated additional BLS data –1984 –1989 (the only year used in old 55M estimate) –1993 –1997

12. Adjustment #1: Rising Usage Rates

13. Innovation diffusion theory to the rescue –Innovations diffuse through populations like diseases. –Researchers studied various functional forms for modeling this. –The simplest form (and most generally applicable) is S-shaped

14. Adjustment #1: Rising Usage Rates Projecting the computer usage rates –The S-shaped functional form had 3 free parameters (K, m, b) –We have 4 measurements from BLS (1984, 1989, 1993, 1997) –So we can fit to functional form for each occupation category –(Note that with so few points, “goodness of fit” means little.)

15. Adjustment #1: Rising Usage Rates Projecting the computer usage rates –The S-shaped functional form had 3 free parameters (K, m, b) –We have 4 measurements from BLS (1984, 1989, 1993, 1997) –So we can fit to functional form for each occupation category –(Note that with so few points, “goodness of fit” means little.) A somewhat better estimate –Get the BLS’s latest occupation projection (which happens to be for the year 2012) –Plug in t=2012 to forecast future computer usage rates –Multiply and sum as Boehm did –Result: 90M users in 2012

16. Validation Does it match 2001 BLS count of workplace users? –BLS modified their questions slightly in 2001 –Our fit predicts 71.9M users; actual = 72.3M –Incorporating this 2001 BLS data into our fit raises our estimate for 2012 from 90M users to 96M users Does it match 2003 Forrester count? –They found 129M users (work or home) age 18-64 –Our fit predicts 80M workplace users for 2003 –Use BLS 2001 to adjust for age, add in home (non-work) users –Our result for comparison: a little over 123M (to their 129M) Excellent match.

17. Examining Assumptions We replace one assumption for another. –Old assumption: based on judgment –New assumption: applicability of innovation diffusion Implication of using our assumption –Questionable assumption! Ongoing improvements in computers will probably drive adoption still higher. –Therefore, 90M is probably a lower bound.

18. Adjustment #2: Not All Users Program One big count (of all users) isn’t too helpful. –It can only be used to argue, “This sure is big.” Relative usefulness of a collection of numbers –Not all users have the same needs, strengths, and goals! –How can we break down the estimate into smaller groups, to guide research and development?

19. Adjustment #2: Not All Users Program One approach: Group users by application usage. In 2001, BLS asked how workers use computers. –Total of 72M people used computers at work. –Over 60% of total (45M) used spreadsheets or databases. –About 15% of total (11M) said they “do programming.”

20. Adjustment #2: Not All Users Program One approach: Group users by application usage. In 2001, BLS asked how workers use computers. –Total of 72M people used computers at work. –Over 60% of total (45M) used spreadsheets or databases. –About 15% of total (11M) said they “do programming.” Carrying this forward to yield 2012 lower-bounds... –Total of 90M people will use computers at work. –Over 60% of total (55M) will use spreadsheets or databases. –About 15% of total (13M) will say they “do programming.” –BLS projects only 3M professional programmers. Our Extended Method

21. Conclusions New estimates for American workplaces in 2012: –At least 90M users –At least 55M spreadsheet and/or database users –About 13M users will say they “do programming” –Fewer than 3M professional programmers Our estimates are based on improved adjustments: –Model adoption rates using innovation diffusion theory –Group users according to how they use computers

22. Thank You To VL/HCC for the opportunity to present To NSF, Sloan, and NASA for funding To Barry Boehm for discussions of his 55M estimate