2. Intellectual Property Ronan Fitzpatrick School of Computing, Dublin Institute of Technology. September 2008

3. What is Intellectual Property An intangible piece of property A right which protects creative/intellectual effort of the owner A means to protect unauthorised use of ideas. A means of protecting market position or competitive advantage A commercial asset and tool.

4. Protection options Copyright Trademarks Patents Confidential information/trade secrets Domain name registration

5. Copyright Automatically subsists in original works – no registration required Only protects the expression (not the underlying idea) Infringed by copying Lasts 70 years from the death of the author.

6. Copyright and Related Rights Act 2001 Effective January 2001 –Complies with Ireland’s EU and WTO requirements –Replaces our earlier copyright law –Most basic principles of copyright remain unchanged

7. Works protected by copyright Original literary, dramatic, musical or artistic works Computer programs are defined as literary works Sound recordings, films, broadcasts, cable programmes Typographical arrangements of published editions Original databases

8. What copyright confers The owner has the right (or can allow others) to carry out “restricted acts” in relation to the work, i.e., –Copy the work –Make the work available to the public –Adapt the work (Refers to the whole work or a substantial part of it.

9. Ownership of copyright The creator or author of the work owns the copyright –Photograph – photographer –Film – producer and director Previously, those who commissioned copyright works had special rights –Now governed by contract law.

10. Exceptions Copyright does not cover –The ideas and elements underlying any element of the work –Procedures –Methods of operation –Mathematical concepts –Database content (my be separately the subject of copyright)

11. Employees and contractors An employer is the copyright beneficiary of a work created by employees in the course of their employment. –Clarify that the person is an employee –Clarify created during employment –Contractors not covered – they’re first owner –Ensure an explicit advance contract/agreement in writing.

12. Rights 1 Paternity Right –Right of the author to be identified as the author of the work Does not apply to employees Does apply to contractors, graphic designers, advert. Agencies –The right can be waived but not assigned

13. Rights 2 Integrity Right –Authors can object to modification (distortion, mutilation) or other derogatory action –Permitted to translate literary works –May not translate a computer program into another computer language

14. Databases Database rights – 15 years from the creation or first making available If sufficiently original, also qualifies for 70 years copyright from death of author

15. Database defined Collection of independent works, data or other materials, arranged in a systematic or methodical way and individually accessible by any means. –Not necessarily held on compute –Includes poetry anthologies

16. Database originality Recognises that purpose-designed computer databases are original because of the skill and effort in the arrangement Constitutes an original intellectual creation of the author.

17. Trademarks Any sign capable of being represented graphically which is capable of distinguishing the goods or services of one undertaking from those of other undertakings (A brand or badge that distinguished your products or services)

18. Rights conferred by registration Prevent use of an identical or similar mark for identical or similar good or services Exceptionally you can prevent of an identical pr similar mark for dissimilar goods or services

19. Trademarks Invented words Dictionary words Letters and numerals Slogans Smells/fragrances Logos Forms of packaging Shapes Sounds and images

20. Registered Trade Mark Different from –Company name –Business name –Domain name Which grant no proprietary rights

21. Registration Application Examination Opposition Registration 12 -18 months to complete 10 year duration and can be renewed perpetually

22. Patents - The Basics Exclusive right granted by State in return for disclosure of invention Limited term of protection (20 years) – after which the invention is free for use by public Inventions must be absolutely new and cannot be obvious developments of known technology Patent gives right to prevent unauthorised use, manufacture, sale or importation in the patented territory

23. Patentable inventions Devices, machines, apparatuses Chemicals and pharmaceuticals Electrical and electronic Industrial Processes and methods Biotechnology Computer hardware Computer software Business methods* *(… maybe)

24. Unpatentable Inventions (Europe) Methods of treatment of human and animal body Animal and plant varieties Inventions contrary to morality or public order Aesthetic creations, presentations of information Discoveries, scientific theories, mathematical methods Computer programs per se (subject to copyright) Schemes, rules and methods for performing mental acts, playing games or doing business The exclusions are to be interpreted narrowly, and some are currently the subject of fast-developing law (particularly software, business methods and animal and plant varieties)

25. Confidential information/trade secrets

26. Domain Names Almost anything can be registered First come, first served Exceptions are famous names where only the owner can apply (Guinness, Generic names are not allowed in the.i.e., domain Real and substantive presence must be proved for national registration Need to protect all domain extensions e.g.,.com,.org,.edu,.gov, consider the Whitehouse

27. Conclusion Copyright Trademarks Patents Confidential information/trade secrets Domain name registration