1. Central Valley Health & Nutrition Collaborative Unveiling the New Look of Health in the Central Valley

2. Overview Logo evaluation Marketing principles Introduction to the rebranding process Unveiling of the new CVHNC logo Next steps

3. Logo Evaluation Professional Creative and Colorful Representative of the Central Valley Ability to expand and contract Clear and simple design that promotes easy identity

4. Marketing Principles “A picture is worth a thousand words” Logos: –Establish the first impression –Can conflict or collaborate Effective Logos: –Convey the essence of an organization in a split second –Create lasting images in the mind

5. The Rebranding Process 1.Branding discussion with Brown Miller 2.Brown Miller design assistance 3.Council evaluation of proposed designs 4.Re-design 5.Final Council evaluation 6.Proposal and feedback from Collaborative members

6. Feedback Summary

7. General Comments In Favor: –“Nice and clean.” –“Brighter and catches the viewers attention.” –“Love the new one with the grapes!” Not In Favor: –“Doesn’t represent physical activity.” –Dislike for acronym –Dislike for grapes

8. Explanation of Decision The new logo was overwhelmingly favored in comparison to old by Collaborative members. In response to several members’ concerns: –It is nearly impossible to achieve professionalism and size-ability in a logo that reflects both nutrition and physical activity –Grapes are the fruit most representative of the Central Valley- Raisin Capital of the World! –Acronyms are the best way to promote accuracy and easy recall for a long and complicated organization name.

9. Evaluating the New Logo Fresh and crisp Professional Colorful Sizeable Recognizable and identifiable Representative of Central Valley roots “CVHNC” acronym promotes accuracy Color scheme and design produce new opportunities

10. Unveiling the New CVHNC Logo After a lot of hard work on behalf of the Collaborative Council we achieved our goal of developing a New Look for the Collaborative! We are excited to take the Collaborative to the next step with a new fresh and professional look that gracefully achieves most of our organizational goals!

13. Next Steps Marketing Materials: –Business card stickers –Marketing packet –Press Kit –Banner Website Stationary for Council use Email signatures

14. Next Steps Interested in featuring your logo on the Collaborative banner? Email signatures? Business cards stickers? Contact Jamie Gard at (559) 456-7134 or at jkgard@ucdavis.edu

15. Thank You! Lets celebrate the New Look of Health in the Central Valley!