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Kimberly Hunter March 21, 2011
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Products First Microsoft powered smartphone (2002) First Android powered phone - HTC Dream (2008) HTC Sense - user interface platform First 4G capable phone - HTC EVO-4G (2010) Tablet - HTC Flyer (2011) 18+ A Series phones 5+ 7 Series phones 60+ running older versions of Windows Mobile
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History Founded in 1997 by Cher Wang & Peter Chou Began mobile device development in 1998 with first significant launches in 2000 Firsts: mobile device running Windows OS, mobile device running Android OS, 4G capable phone HTC was named the "Device Manufacturer of the Year" for 2011 by the GSMA at the Mobile World Congress on 16 February 2011
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Money 9.5 billion in revenue in 2010 o 93% increase in revenue over 2009 1.3 billion net profit Sold 24.6 million devices in 2010 o 111% increase from the year before
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Innovation "social phones" HTC ChaCha HTC Salsa Tablets HTC Flyer Interface HTC Sense
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Market Devices for smartphone users o 45 million smartphone users in May 2010 o Expected to exceed 1 billion by 2014 Devices for 3rd party companies who produce the software Markets currently in the U.S., U.K., Singapore, Australia, as well as the most of Europe and Asia Expand Market to China by partnering with China Mobile (announced July 2010)
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Competitors Apple Motorola Sony-Ericsson
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Secret Sauce 1/4 employees work in R & D o Quality Products o Fast development Strong partners who develop OS's : o Microsoft o Google Looking to future trends o HTC Sense o Tablet development o Possible OS?
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