2. College English Course for Overseas Undergraduates 暨南大学外招生《大学英语》教学课件 JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院暨 南 大 学 外 国 语 学 院

3. a new language course for tomorrow ’ s business leaders 体验商务英语 Course Book 3 综合教程第三册 intermediate Business English MARKET LEADER JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院暨 南 大 学 外 国 语 学 院

4. MARKET LEADER BOOK TWO UNIT THREE COMPANY 暨南大学精品课程 JNU QUALITY COURSE 外语学院大学英语教学部外招生教研室制作 JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院暨 南 大 学 外 国 语 学 院

5. 4 Listening Reasons for success JNU QUALITY COURSE ML Book three unit one overview Reading Company Websites Vocabulary Describing companies Language review present simple and present continuous Skills Presenting your companies Case study Valentino chocolate 暨 南 大 学 外 国 语 学 院暨 南 大 学 外 国 语 学 院

6. 暨南大学精品课程项目外国语学院大学英语教学部制作 Warmer family-owned multinational small medium-sized profitable failing bankrupt work for a stay with a change

7. 暨南大学精品课程项目外国语学院大学英语教学部制作 Be not afraid of growing slowly; be afraid only of standing still. Chinese proverb

8. 暨南大学精品课程项目外国语学院大学英语教学部制作 Starting up Which of these companies would you like to work for? Why? List the advantages and disadvantages of each kind. a family company a multinational company your own company

9. 暨南大学精品课程项目外国语学院大学英语教学部制作 May be more friendly in a small family business. But some family-owed business are multinationals with thousands of employees, and the environment may not be that different to working in an ordinary multinational. self-employed people working on their own sometimes complain about feeling isolated. You may feel more in control running your own company, but there again, if you have employees to look after, this can be a big responsibility. Work Environment

10. 暨南大学精品课程项目外国语学院大学英语教学部制作 Small family companies may or may not pay good wages and salaries. One issue here is that when multinationals come to an area with low unemployment, they may make it more expensive for firms in the area to employ people in office or factory jobs. On the other hand, some multinationals are well known for paying very low wages to people in places such as fast-food outlets. The pay of self-employed people, of course, varies enormously. pay

11. 暨南大学精品课程项目外国语学院大学英语教学部制作 There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level are rare. Promotion probabilities

12. 暨南大学精品课程项目外国语学院大学英语教学部制作 Family companies may hesitate longer before laying people off out of a feeling of responsibility towards their employees. Multinationals have had different attitudes towards laying people off, but companies in general are probably quicker to lay people off than before. Job security/probability that you will keep the job

13. 暨南大学精品课程项目外国语学院大学英语教学部制作 Starting up Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sector? Telecommunications/Media Engineering Retailing Construction Tourism Banking and finance Transport Vehicle manufacturing IT(information technology)/ electronics Food and drink Pharmaceutical Other

14. 暨南大学精品课程项目外国语学院大学英语教学部制作 2.The money a company makes after taking away its costs is its Vocabulary: Describing companies share price subsidiary workforce market share profitturnover head office 1.The amount of money a company receives from sales in a particular period is called its 3.A company which is more than 50% owned by a parent company is called a

15. 暨南大学精品课程项目外国语学院大学英语教学部制作 Vocabulary: Describing companies share price subsidiary workforce market share profitturnover head office 4.The employees in a particular country or business are called the business are called the 5.The percentage of sales a company has in a particular market is its 6.The main building or location of a large organization is its 7.The cost of a company’s shares is its

16. 暨南大学精品课程项目外国语学院大学英语教学部制作 Vocabulary: Describing companies share price subsidiary workforce market share profitturnover head office

17. 暨南大学精品课程项目外国语学院大学英语教学部制作 Vocabulary: Describing companies continue its excellent performance at a difficult time we are a highly competitive business. be at an all-time high of € 9.6 have a positive effect on our cash flow. thanks to finance a number of new projects be our most valuable asset

18. 暨南大学精品课程项目外国语学院大学英语教学部制作 companyMain activityNationality Cisco SystemInternet equipment supplier American Car manufacturer Bacardi MartiniSpanish Travel and financial services provider American BayerGerman Clothing manufacturer SonyElectronic goods manufacturer MaerskDanish PeugeotFrench Drinks supplier American Express Drug and chemical maker Benetton Italian Japanese Container ship operator

19. 暨南大学精品课程项目外国语学院大学英语教学部制作 Listening reasons for success In 1950s, British motorbikes dominated world markets now almost completely served by Japanese manufactures. E.g. Honda, (Suzuki). However, Triumph made a comeback after a period of difficulties and now makes world-class bikes again. Triumph, the British motorcycle

20. 暨南大学精品课程项目外国语学院大学英语教学部制作 Listening :Reasons for success 3.1 A Keys: 1.Strong brand name 2.New model 3.Up-to-date look

21. 暨南大学精品课程项目外国语学院大学英语教学部制作 Keys: We’ve focused on ………….and also on the ………..of our product. It’s taken a bit of time to build up …………,but we’ve done well in the first nine years, and we are now a ……… alternative …………. styling quality sales seriousmanufacturer Listening :Reasons for success 3.1 A

22. 暨南大学精品课程项目外国语学院大学英语教学部制作 Listening: Reasons for success 3.2 C 1 2 3 4 T T F F 5 6 7 F T F

23. 暨南大学精品课程项目外国语学院大学英语教学部制作 Reading: Company website BrandsZodiac, Gemini, Capricorn Revenues Headquarters Number of employees Main aim more than $8 billion Seattle more than 100,000 long-term, quality growth

24. 暨南大学精品课程项目外国语学院大学英语教学部制作 Match worlds on the left from ‘company milestones’ with their definitions.  go public  go international  launch  go online  achieve sales  establish  sell in overseas market  trade on the Net  offer shares on the stock market  introduce  set up  reach a sales target Reading: task E

25. 暨南大学精品课程项目外国语学院大学英语教学部制作 1.We normally _____ (hold) our sales conference in Spain, but this year we __________ (hold) it in Poland. 2.Although we _________ (use) our own sales rep at the moment, we generally ___ (use) agents in Japan. 3.It normally _____ (take) us two years to develop a new product. 4.We don’t often _____ (raise) our prices more than 5%, but this time we _________ (raise) them 10%. hold are holding are using use takes raise are raising Language review: task A

26. 暨南大学精品课程项目外国语学院大学英语教学部制作 5.Usually our Sale Director _____ (deal) with important customers. 6.We usually ______ (recruit) from within the company, but this time we _____________ (advertise) externally. 7.We _________ (rent) offices until our new headquarters are ready. 8.The company ______ (want) to achieve record sales this year. deals recruit are advertising are renting wants Language review: task A

27. 暨南大学精品课程项目外国语学院大学英语教学部制作 look have offer employ be offer prepare consider need grow We _____¹ one of the largest mobile phone retailers in Europe. We _______² independent and impartial advice on mobile phone. We ______³ more than 800 stores in 10 countries, and we ____________ fast. We _______ over 3,000 workers. Currently we ________________ ⁶ the next stage in our development, and we ______________ for major growth outside Europe. We _____________ for people who are reliable, confident and enthusiastic. We ______ ⁹ experienced people who want to work for an expanding company. We____________________ ¹ ⁰ a competitive salary and private health insurance. We are willing to reward staff with attractive performance-based bonuses. are offer have are growing employare considering are preparing are looking need offer/are offering Ring 020 7946 0008 for an information pack. Sale Manager Sale Manager Sale Manager

28. 暨南大学精品课程项目外国语学院大学英语教学部制作 Where is the head office? What does it sell? Who are its customers? Annual turnover? Skills Presenting your company 3.3 Clothes for men, woman Fashion-conscious men and woman aged 20-35 €260 million Annual net profits? Number of stores: in Spain? in other European cities? Strengths? Future plans? New store in New York next year Can bring out new designs very quickly Designs sold at right price 14 (5 new stores next year) 15 €16 million

29. 暨南大学精品课程项目外国语学院大学英语教学部制作 Skills Presenting your company 3.3 D Outlining the presentation First, I’ll give you some basic information. Secondly, I’ll talk about our store in other countries. Next, I’ll talk about career opportunities. Last of all, I want to look at future plans. Introducing new information Here’s some basic information. Let me add a few figures. Let’s have a look at some statistics. What are our strengths? Ending the presentation To conclude, I want to tell you about our future plans. Finally, a few words about our new project. Thanks very much for listening to my talk. Thanks for coming to my presentation.

30. 暨南大学精品课程项目外国语学院大学英语教学部制作 Task You are directors of Valentino. Meet to discuss your investment plan. 1 Work in pairs. Decide how to spend the €1.5 million. Prepare a presen -tation of your investment plan, with reasons for your choices. 2 Meet as one group and present your ideas. 3 As one group, agree on a final investment plan.

31. 暨南大学精品课程项目外国语学院大学英语教学部制作 Writing As a director of Valentino Chocolates, write a memo to your CEO out lining your investment plan, give reasons for your choices. Begin like the example.

32. 暨南大学精品课程项目外国语学院大学英语教学部制作 Writing To: CEO From: Subject: Investment Plan In recent years Valentino has become one of Europe’s leading brands of chocolate. It is now ready to become a successful international business. The Board of Directors has agreed the following investment plan:…