Presentation is loading. Please wait.

Presentation is loading. Please wait.

Chapter 16: Overview of Sales Promotion. I. Introduction to Sales Promotion A.Targets: Salesforce (encourage), Retailers (push), Consumers (pull) Chapter.

Published by Modified over 9 years ago

Similar presentations

Presentation on theme: "Chapter 16: Overview of Sales Promotion. I. Introduction to Sales Promotion A.Targets: Salesforce (encourage), Retailers (push), Consumers (pull) Chapter."— Presentation transcript:

1 Chapter 16: Overview of Sales Promotion

2 I. Introduction to Sales Promotion A.Targets: Salesforce (encourage), Retailers (push), Consumers (pull) Chapter 16: Overview of Sales Promotion Management

3 II.Increased Budgetary Allocations to Sales Promotion (16.1, 471) 2003 Trade Promotion Practices Promotional Spending

4 III. Sales Promotion Capabilities and Limitations source; www-rohan.sdsu.edu/~renglish/ 370/notes/chapt19/index.htm IV. Generalizations- see 16.5, 481 V.Sensitivity to Sales Promotions, i.e., "Customer Responsiveness" Discussion Questions: 2, 7, 12

Download ppt "Chapter 16: Overview of Sales Promotion. I. Introduction to Sales Promotion A.Targets: Salesforce (encourage), Retailers (push), Consumers (pull) Chapter."

Similar presentations

Section 17.1 The Promotional Mix

Section 17.1 The Promotional Mix
For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 2000 Irwin/McGraw-Hill Chapter 13: Promotion Introduction to Integrated.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 2000 Irwin/McGraw-Hill Chapter 13: Promotion Introduction to Integrated.
Promotional Concepts and Strategies

Promotional Concepts and Strategies
Chapter 15 Sales Promotions.

Chapter 15 Sales Promotions.
Sales Promotion, Events, and Sponsorships

Sales Promotion, Events, and Sponsorships
4.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.

4.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.
Sales Promotion Management, Marketing- Oriented Public Relations, and Sponsorships Chapter Sixteen.

Sales Promotion Management, Marketing- Oriented Public Relations, and Sponsorships Chapter Sixteen.
Part One: Integrated Marketing Communications and Its Role in Brand-Equity Enhancement Chapter One: Overview of Integrated Marketing Communication.

Part One: Integrated Marketing Communications and Its Role in Brand-Equity Enhancement Chapter One: Overview of Integrated Marketing Communication.
Chapter 14 Promoting Products.

Chapter 14 Promoting Products.
Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14.

Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14.
I.1 ii.2 iii.3 iv.4 1+1=. i.1 ii.2 iii.3 iv.4 1+1=

I.1 ii.2 iii.3 iv.4 1+1=. i.1 ii.2 iii.3 iv.4 1+1=
I.1 ii.2 iii.3 iv.4 1+1=. i.1 ii.2 iii.3 iv.4 1+1=

I.1 ii.2 iii.3 iv.4 1+1=. i.1 ii.2 iii.3 iv.4 1+1=
Understanding the Customer and Creating Goods and Services that Satisfy Chapter 11 *based on other sources.

Understanding the Customer and Creating Goods and Services that Satisfy Chapter 11 *based on other sources.
Trade Promotions #4 Today’s Learning Objectives: Identify Industrial side of the business world Define Trade Promotion Identify and understand all Trade.

Trade Promotions #4 Today’s Learning Objectives: Identify Industrial side of the business world Define Trade Promotion Identify and understand all Trade.
Outline Sales promotion Customer and trade promotions Promotions that cross the lines Promotion strategies Chapter 15 Sales Promotion.

Outline Sales promotion Customer and trade promotions Promotions that cross the lines Promotion strategies Chapter 15 Sales Promotion.
1 CHAPTER 22 Consumer Finance Operations. 2 CHAPTER 22 OVERVIEW This chapter will: A. Identify the main sources and use of finance company funds B. Describe.

1 CHAPTER 22 Consumer Finance Operations. 2 CHAPTER 22 OVERVIEW This chapter will: A. Identify the main sources and use of finance company funds B. Describe.
Section 17.1 The Promotional Mix

Section 17.1 The Promotional Mix
What is Promotion? AIDA, Pull and Push Strategies.

What is Promotion? AIDA, Pull and Push Strategies.
Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.

Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.
Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

Similar presentations

Ads by Google