1. SOCIAL MEDIA PRESENTATION Generation Y Email, Social, Micro-Blogging & More Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna l

2. 2 Who Are We? 1,300 members and growing Help marketers transition from push & permission marketing to participation Membership is free Education – webinars Case studies Exclusive Gen Y panel/research Student run agency Real life marketing experience Partner with brands/associations to help develop strategies, research, marketing program

3. Julie Ching Kaitlin Gallucci Catherine Philip Pace University Graduate Co-Manager, IDM Lab Avid user of Google and facebook (310 friends) Enjoys texting, online games Favorite gadget - iTouch Pace University Senior Co-Manager, IDM Lab Avid user of MySpace (275), facebook (290), Google/Gmail Enjoys blogging, texting, online shopping/news Favorite gadget – Digital Camera Pace University Senior Avid user of facebook (1,000), MySpace, Google Enjoy texting, online games Favorite gadget - iPod Our Generation Y Panel

4. 4 Gen Y (’76-’94) Why They Matter! Echo Boomers – 71 million strong Friendship & making a difference is a strong motivator Less likely to respond to traditional approaches (work/management/adv) Work/life balance, financial smarts Serious purchasing power – Approaching 10% of all spent annually $600 billion Respond to ads different…people like them vs. celebrities

5. 5 22%* 99%* 100%** 25%50%75%100% Micro Blogging Social Networks Texting Email Do you currently…..? 100%** base: *200 the PMN/Pace University’s Lubin School of Business’ IDM Lab, May 2009 base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 Gen Y What do they do online?

6. 6 Gen Y How Often? Average # of text messages 1190 Average time spent on email 39 hours/month Average social networks 28 hours/month base: 80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009

7. 7 Gen Y Advertising Impact Declining email open/click rates Ignore advertising on Social Networks 74% report clicking infreq/never* 19% say ads are relevant* 64% view promotions on SN* Promotional text messaging? Currently receive – 26%, 0% plan** Low Interest in receiving promo based on location/preferences – 14%** base: *220 the PMN/Pace University’s Lubin School of Business’ IDM Lab, March 2009 base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009

8. 8 11% 16% 30% 25%50%75%100% Phone Watching TV Texting Email Activity least likely to give up for a week? 26% base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 Gen Y How do you reach them Visiting Social Networks Reading Magazines 7% 4%

9. 9 Gen Y What can you do? Connect & communicate – survey, interview, deliver what you promise Relinquish control – more options...set frequency, preferences Micro-Target – delivery contextually relevant experiences Socialize email – ability to share content components…post to social networks Create participatory events

10. 10 People are turning to others rather than brands. More clutter, less attention fundamentally changes the marketer/consumer dynamic

11. SOCIAL MEDIA PRESENTATION Generation Y Email, Social, Micro-Blogging & More Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna