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John E. Rooney President and CEO Kenneth R. Meyers Executive Vice President - Finance (CFO) 2003 Baird Growth Stock Conference May 14, 2003.

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Presentation on theme: "John E. Rooney President and CEO Kenneth R. Meyers Executive Vice President - Finance (CFO) 2003 Baird Growth Stock Conference May 14, 2003."— Presentation transcript:

1 John E. Rooney President and CEO Kenneth R. Meyers Executive Vice President - Finance (CFO) 2003 Baird Growth Stock Conference May 14, 2003

2 2 Safe Harbor All information set forth in this presentation, except historical and factual information, represents forward-looking statements. This includes all statements about the company’s plans, beliefs, estimates and expectations. These statements are based on current estimates and projections, which involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Important factors that may affect these forward-looking statements include, but are not limited to: changes in circumstances or events that may affect the ability of USM to acquire or, if it acquires, to start up the operations of the properties involved in the AWE transaction; the ability of USM to successfully manage and grow the operations of the Chicago MTA; changes in the overall economy; changes in competition in the markets in which TDS operates; advances in telecommunications technology; changes in the telecommunications regulatory environment; changes in the value of investments, including variable prepaid forward contracts; changes in the capital markets that could restrict the availability of financing; pending and future litigation; acquisitions/ divestitures of properties and/or licenses; changes in customer growth rates, average service revenue per unit, churn rates, roaming rates and the mix of products and services offered in TDS’s markets. Investors are encouraged to consider these and other risks and uncertainties that are discussed in documents filed by TDS with the SEC.

3 3 Eighth largest wireless service provider Total licensed pops - 42 million Serves 4.2 million customers Focused on exceptional customer service Admirably low churn rate 95% of customers on contract Pervasive distribution… 2,300 points of presence Extensive network... 4,000 cell sites Well positioned given recently acquired Chicago market and planned AWE exchange U.S. Cellular

4 4 Positioned as a regional carrier Differentiate with exceptional customer service  Network quality  Broad distribution  Dedicated people Strategically strengthen regional footprint Deploy CDMA 1XRTT technology in all markets U.S. Cellular Strategy

5 5 Operating Markets - 12/31/01

6 6 Operating Markets - 12/31/02

7 7 Announced March 10, 2003 Expected to close Third Quarter ‘03 Excellent fit with USM’s strategy: To strengthen its regional footprint through acquisitions or trades To build on strengths and exit other markets Gives USM opportunity to substantially improve position in Midwest and Northeast markets USM & AWE Planned Exchange

8 8

9 9 USM & AWE Exchange USM Acquires: 36 licenses … 10 & 20 MHz PCS 12.2 M incremental contiguous & 4.4 M overlap pops Minority interests in 6 USM-controlled markets $31 M cash USM Exchanges: 10 “A” block 25 MHz cellular licenses in FL & GA covering 1.5M pops 141,000 customers; 205 cell sites

10 10 Complementary footprint… stronger regional competitor Chicago is dominant city in the Midwest Proven strategy … potential for growth Local ownership and experience Synergies... operating, marketing & technology Chicago Market - Strengthening Our Strategic Presence

11 11 Acquisition closed Aug. 7, 2002; launched Nov. 12 Network upgrade to 1X; built 20 new towers Initial billing system conversion completed by launch date 44 new company & exclusive dealer locations Critical customer-service functions transferred from 3rd party to U.S. Cellular associates Brand positioning focused on customer service Chicago Acquisition - Pre-Launch

12 12 Chicago’s Hometown Player

13 13 Excellent results Positive customer awareness Excellent customer base growth PrimeCo customer migration … 85% on contract Drivers of launch’s success: Capitalization on our Midwest footprint success Focus on customer service Rapid deployment of CDMA 1X in our Midwestern markets Aggressive advertising and marketing effort... U.S. Cellular Field - Chicago White Sox Chicago Acquisition - Post-Launch

14 Kenneth R. Meyers Executive Vice President - Finance and CFO

15 15 $400-$450 M investment over 3 years Benefit to customer… now and in future Original plan: overlay 1XRTT in Iowa Excellent progress to date… ahead of schedule CDMA 1X Implementation

16 16 Current Status: 1X upgrade complete in Iowa, Southern & Eastern Wisconsin, and Northern Illinois Chicago CDMA upgraded to 1X Markets representing 75% of population now covered with CDMA Costs at or below original estimates No significant negative impact on current customers 2003: New England, Oklahoma and Missouri 2004: Complete overlay of entire network CDMA Update

17 17 Operating Results March 31, 2003 ($mil) ($mil) Service revenues $ 564.6 +22 Adj. EBITDA$ 126.8 -17% Capital spending$ 140.9 Q1 ‘03 Q1 ‘02 Q1 ‘03 Q1 ‘02 Churn - postpay1.6% 1.9% Retail ARPU $37.05 $35.79 MOU 377 237 CPGA $358 $362 Cell sites 3,987 3,049

18 18 Reconciliation of Additional Disclosures The Adjusted EBITDA measurements provided above is the sum of operating income (loss), depreciation, amortization of deferred charges and customer lists and loss on assets held for sale. Adjusted EBITDA is not presented as an alternative measure of operating results or cash flows from operations as determined in accordance with accounting principles accepted in the United States of America. Management uses Adjusted EBITDA to evaluate the operating performance of its business, and it is a measure of performance used by some investors, security analysts and others to make informed investment decisions. Adjusted EBITDA is used as an analytical indicator of income generated to service debt and fund capital expenditures.In addition, multiples of current or projected Adjusted EBITDA are used to estimate current or prospective enterprise value. Adjusted EBITDA does not give effect to cash used for debt service requirements, and thus does not reflect funds available for investment or other discretionary uses. Adjusted EBITDA as presented herein may not be comparable to similarly titled measures reported by other companies.

19 19 2003 Outlook Service revenues - $2.35 - $2.4 B Net additions - 425,000 to 475,000 Adj. EBITDA - $670 to $695 M CAPX - $600 to $630 M* ARPU - relatively flat Churn - approx. 2% * subject to revision post-AWE exchange

20 20 Strategic repositioning Improve profitability and ROC over time … post Chicago and AWE launches USM Focus Going Forward

21 21 Continue delivering exceptional customer service Continue improving geographic footprint Launch Omaha market… and others Continue deploying CDMA 1XRTT Commercial launch of wireless data services USM Focus Going Forward

22 22 Excellent Prospects Financially strong, viable company with proven strategy 4.2 million customers No. 1 market share in our 6 traditional markets; making substantial progress in Chicago Terrific people; dynamic organization Extensive network Well along with migration to CDMA 1X Positive momentum


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