2. LBI - Microsoft https://insider.windows.com/ Build April 29 th – buildwindows.com

3. LBI - Microsoft

6. Windows 10

7. LBI - Microsoft One Store + One Dev Center Full Support for Existing Code SDK + Services Adaptive User Interface Natural User Inputs

8. LBI - Microsoft

11. Free upgrade* *For GA + 1 year for qualified devices

12. LBI - Microsoft

15. 10М INSTALLS MILLIONS $ REVENUE

16. LBI - Microsoft Trial for paid apps best practice

17. LBI - Microsoft Low Memory Device Support – 512 MB RAM

19. LBI - Microsoft

24. Xbox.com\dev

25. LBI - Microsoft Platform unifies Windows core and app model Services App model UI Framework Mobile APIsXbox APIsDesktop APIs… Universal App Platform APIs

26. LBI - Microsoft Gaming Middleware welcomed on Windows!

27. LBI - Microsoft

34. It is the best time to release on Windows! Let’s do it.

35. LBI - Microsoft XBOX.COM/Dev

36. LBI - Microsoft Questions and Answers Alex Bubb EMEA Mobile Games Portfolio Management Microsoft Alex.bubb@microsoft.com @AlexBubb

37. © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.