1. PCensus for MapPoint Presented by: Rob Batenburg GeoSpatial Analyst rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 1.800.663.1334 x310

2. PCensus ™ RETHINK DEMOGRAP HICS Agenda  Introduction to PCensus  PCensus for MapPoint – Selected Basic Features - Profiling Study Areas - Creating Thematic Maps - Exercise  PCensus for MapPoint – Selected Advanced Features - Targeting by Lifestyle - Scanning an Area for Potential Sites - Scoring with Multiple Variables - Exercise  DLI Member Pricing

3. PCensus ™ RETHINK DEMOGRAP HICS What is PCensus?  PCensus is a Geodemographic tool.  Used by Business for Site Selection and Market Planning - Determining Customer Demographics - Understanding Market Potential - Finding Winning Sites

4. PCensus ™ RETHINK DEMOGRAP HICS Who Uses PCensus?  Real Estate / Franchising  Retail / Restaurants  Financial Institutions  Distribution Companies  Government  Healthcare  Policing  Education  Church

5. PCensus ™ RETHINK DEMOGRAP HICS Educational Users PCensus for MapPointPCensus for ArcViewPCensus for MapInfo BCITArizona State UniversityFairfield University Cape Breton UniversityCrescent SchoolHouston Community College Central Michigan UniversityHarrisburg CollegeHunter College Douglas College LibraryHarvard Design SchoolMcHenry County College Georgia State UniversityIdaho State UniversityMiami University Middleton Langara College LibraryMassachusetts Institute of Tech.SFU - Criminology Loyola University ChicagoMorehead State UniversityUniversity of Calgary McGill University LibraryUniversity of ArizonaUniversity of Southern Mississippi Mercer UniversityUniversity of KansasWest Virginia University Queen’s UniversityUniversity of Notre Dame Simon Fraser UniversityUniversity of Utah University of AlbertaYork University Library University of Illinois University of Montreal – EP Wichita State University

6. PCensus ™ RETHINK DEMOGRAP HICS PCensus Profiles Locations  Describe an area and quickly learn about the people who live there. - Retrieve Demographic Profiles for: - Standard Census and Postal Areas - Circles - Polygons - Drive Time Regions

7. PCensus ™ RETHINK DEMOGRAP HICS PCensus Finds Target Markets  Describe your best customer and find where they live. - Create a demographic “lifestyle” - Example: “Well-off Pet Owners” (Household income $100K+ and spend $500+ on pets) - PCensus finds and ranks target areas matching your lifestyle.

8. PCensus ™ RETHINK DEMOGRAP HICS PCensus In Action  Demonstration & Exercises

9. PCensus ™ RETHINK DEMOGRAP HICS DLI Member Academic Pricing  Academic institutions can deploy PCensus in a lab setting for the cost of a single user PCensus software and data license.  DLI Member institutions receive a 50% discount on the price of the 2006 Census database.  DLI Member institutions receive a 50% discount on the price of selected Environics specialty databases. PCensus Software Mapping Platform (MapPoint, ArcGIS, MapInfo) Demographic Data

10. PCensus ™ RETHINK DEMOGRAP HICS Want to Learn More? Rob Batenburg 1.800.663.1334 x310 rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 www.tetrad.com