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International e-commerce for developing countries Practical case studies in overcoming barriers to trade through digital channels A presentation to: WSIS.

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Presentation on theme: "International e-commerce for developing countries Practical case studies in overcoming barriers to trade through digital channels A presentation to: WSIS."— Presentation transcript:

1 International e-commerce for developing countries Practical case studies in overcoming barriers to trade through digital channels A presentation to: WSIS Thematic Session By: James Howe Date: 28 th May 2015

2 B2B DAP FOB EXV B2B DDP Small B2B B2C2B B2C B2C2C --------------------------------------------------------------------------------------------------------------------------------- 100% Potential ----------- - Brand + Loss + Debt Survival sales Negotiated sales Bonus Sustainability Failure RED OCEAN Corporate branding Legal Rep. Intl. payment sol. Branded offers Market side logistics eMall & VMP rep. Free shipping & returns Affiliate & brand Ambassador programs Increasing sales volume value added

3 Customer Selecting products & target markets 1 Preparing content 2 Getting online (eMall, VMPs, social media) 3 Export logistics Labelling & consolidation 4 E-Fulfilment solution 5 Fiscal representation 6 International & local payment solutions 7 Returns logistics management 8 Marketing and CRM 9 Producer Awareness raising Learn & adapt Awareness raising: Documentation and presentation of training materials Greater visibility required Publishing papers Improved online communications E commerce event Selecting products and preparing content: Training and e-learning modules for effectiveness in digital communications Getting online: Ease of use of “e Mall” for administrators Software linkages to other e marketplaces (“API’s” to interact with markets) Adapted for other sectors (B2B, Services, Food etc.) Mobile commerce platforms (“Trade@Hand v2.0”) Payment solutions Partnering with additional payment providers Training and documentation Logistics and fiscal representation Partnerships Training and documentation Economic Sustainability Billing modules for groups running and maintaining a shared e commerce platform Marketing and CRM Customer service platform (capability and pilot) Digital promotion tools Study and recommendations Pilot / proof of concept There is a lot more to do in order to support SME’s in overcoming the barriers to e commerce… 3


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