1. Marketing Campaign Using Segmentation and Demographics

2. Your Assignment – Part 2 You will be creating a direct mail (flyers) for San Diego County Using your customer’s demographic profile locate the Zip Codes where you should mail your flyers Create a finished map that identifies those Zip Codes you will use.

3. Steps to locating your customers Open the San Diego by Zip Code shapefile on the network Using the files on the www.sct- gis.weebly.com site – join the files to the shapefile.www.sct- gis.weebly.com Using your Target group segments identify the range of income (ie, $20,000 - $35,000), typical age of your potential customers (ie, 24 – 40)

4. Continued… Using the query builder in ArcMAP create a query that identifies only the Zip Codes that meet your customer criteria. Example: Income 40 This should display zipcode that meet only that criteria and there for represent areas within San Diego that you will market to.

5. Create a map of potential Zip Codes Save map as a PDF and hand it. Name the project Local Marketing Plan_lastname