2. www.careers.qut.edu.au QUT Careers and Employment Marketing your Masters & Networking Know-How Shari Walsh & Nyree Hatzimihail Careers Counsellors

3. Turn to someone you haven’t met Ask them –Where are they from? –How did they get here today? –What degree are they studying? –Did you find anything in common?

4. Career Planning Model

5. In order to prevent....

6. My Masters Life Complete questions in handout Discuss in small groups

7. Marketing your Masters – AKA just what do I have to offer an employer? What are the skills you are developing during the process of completing your Masters? How do these transfer to employability?

8. MBA Capabilities Creatively plan new business ventures incorporating the development of strategy and sound judgement and making effective use of marketing techniques and access to capital; (LG 2. Critical Thinking and Analysis) Exercise appropriate leadership, including recognising and valuing diversity and working effectively in a team; (LG 4. Teamwork) Demonstrate the ability to conduct financial analysis and make sound judgments based on skills in handling, interpreting and presenting data; (LG 1. Discipline Knowledge and Skills) Integrate and apply interdisciplinary knowledge to adapt, innovate and manage in unpredictable environments; (LG 1. Discipline Knowledge and Skills) Apply the principles of good corporate governance and demonstrate an appreciation of the mechanisms needed for strong corporate accountability. (LG 5. Social and Ethical Understanding) Understand how to link these to jobs/careers

9. What do you think are the most important things when marketing yourself for employment? What are the most effective tips on how to market yourself?

10.  1. Self Reflect  2. Have a vision  3. Define your brand  4. Have an elevator story  5. Be willing to work outside your comfort zone  6. Do not wait to be noticed  7. Cultivate people skills  8. Volunteer  9. Dress for success  10. Be a strategic thinker (Karalis, 2007) 10 Tips to effectively market yourself

11. Spend some time figuring out your career trajectory Assemble a knowledge and skills inventory -What are your unique strengths? -what you do better than others in your field -What skills are you developing during your Masters? -What skills have you developed previously? 1. Self reflect

12.  Have a broadly defined goal  Plan the steps that you will have to take to get there  Be as specific as possible  Think about where you want to be in  3yrs?  5yrs? and 10yrs? 2. Have a vision

13. What makes you unique? What are you best known for? What are your capabilities specific and general? Be able to state these qualities fluently and with confidence 3. Define your brand

14. What is a Feature? -A distinctive element: an attribute, characteristic, mark, peculiarity, property, quality or trait. What is a Benefit? - Something that promotes or enhances well-being; an advantage. - Something that contributes to an organization, such as enhanced profitability, better efficiency, or reduced risk. -Something that reduces hassles or inconvenience  Take home message: People buy benefits, not features. Feature vs Benefit

15. SMARTIES Feature vs Benefit (cont.)

16. Activity: Features Knowledge Skills Abilities Other Benefits How do the features translate into a benefit for an employer? How this works: -Describe your key features and then the benefit (i.e., what this means for an employer)

17. Describe who you are Why you will be a benefit to the organisation? Why are you relevant to the role? Describe who you are Why you will be a benefit to the organisation? Why are you relevant to the role? Describe what it is Highlight specialist knowledge and features Apply the subject matter to the organisation Describe what it is Highlight specialist knowledge and features Apply the subject matter to the organisation  A concise summary of yourself or your degree  Key message should be delivered in 30-60 seconds (or the time taken to ride an elevator) 4. Have an elevator story Pitching the degree Pitching Yourself

18. Overcome fear to forge into a new and unfamiliar area Always accept additional responsibilities that can build and diversify your curriculum vitae 5. Be willing to work outside your comfort zone

19.  Modesty does not create opportunity  The one who gets noticed is the one who makes sure that his or her boss knows how good his or her work is  If there is a vacancy or assignment you want, ask for it  When you are ready to make a career move, talk about it out loud.  Let people know you are ready for the next challenge. The more people you talk to about it, the more likely you are to hear about opportunities as they arise 6. Do not wait to be noticed

20. Ways to get noticed Distinguish yourself  Speak at conferences/seminars/organisations  Actively participate in professional organizations. Be likable  Demonstrate your self-awareness, self-control, trustworthiness, motivation, empathy and social skills Define your brand  Define your personal story, guiding principles, and elevator pitch  Consider your biggest successes  Consider your most instructive failures (Goodman, 2010)

21. Good communication skills are vital in advancing yourself; they are more important than the degrees behind your name Good people skills can enable you to advance at a much faster pace than others with more experience Be confident in speaking to a variety of people 7. Cultivate people skills

22. -Smiling -Eye contact -Listen to understand/listen intently -Using first names -Being open and confident -Being positive -Keeping messages to the point Consider - What impact does culture have in communication? What are good people skills?

23. Why volunteer?  To experience a specific work place  To get a taste of the real world of work in your field - leading to sounder career choices  To work on problem solving, initiative and team work skills, which you can then write about in selection criteria and talk about in interviews  To enable employers to observe potential employees in their work place  Gain referees and references for your resume and for general recruitment purposes 8. Volunteer

24. First impressions are crucial How you dress sets the tone for interactions 9. Dress for success

25.  This means having the end in mind  If you don’t get a job get some feedback and work out what you can do differently for next time “I found the job that I wanted and then applied three times (over approximately10 years) before I got it. Each time I tried to figure out why I wasn’t chosen and make it a point to get expertise in that area.” 10. Be a strategic thinker

26. Steps to achieving a Have an overall picture of where you want to go/ what you would like to achieve in 6 months, 1yr, 3yrs, 5 yrs. Break it down into manageable steps Start along the way Record your progress and reward each achievement

27. Career development activities Join a professional association Seek out opportunities at university Join the Board of a community organisation Write articles for blogs, newsletters etc ?????

28. Presented by: Nyree Hatzimihail MASTERING YOUR WAY TO SUCCESS

29. ; MASTERING YOUR WAY TO SUCCESS JOBKNOWLEDGE INFORMATIO N MOTIVATIONINSPIRATION ASPIRATIONWIL CONNECTIO NS RELATIONSH IPS PROMOTION HOW CAN IT HELP ME??? TO DO WHAT?

30. ; MASTERING YOUR WAY TO SUCCESS  Tap into the hidden job market  Make new contacts and build mutually beneficial relationships  Find out about what a role involves  Enable you to get the right outcome for you  Potentially extend your work into a different area  Opportunity to look for collaboration  More input on the design and direction of your future work TO ALLOW YOU TO DO THIS:

31. ; MASTERING YOUR WAY TO SUCCESS WHERE WILL YOU BE NETWORKING?

32. ; MASTERING YOUR WAY TO SUCCESS SO, HOW DO YOU DO IT? Communication, it’s all about talking and listening – have a go! Stand up Introduce yourself to people around you Feedback what you did How do you improve what you just did? Be prepared Learn about who will be at your functions, research Plan who you will meet and why Plan what you need to achieve (find out information) Have another go at introducing yourself Use what you just learnt What can you talk about – need some ideas?

33. ; MASTERING YOUR WAY TO SUCCESS TOP 10 BEST NETWORKING TOPICS 1.Weather 2.The function 3.Sport 4.Work 5.Travel/holidays 6.What you have been doing recently 7.Current news/events 8.Food and lifestyle 9.Health and Fitness 10.Environment Pick 2 to prepare

34. ; MASTERING YOUR WAY TO SUCCESS WHAT KINDS OF THINGS:  Does your work involve  Do you most like about you work  Do you like to do outside of work  Do you most enjoy about your career/job?  Have been your key achievements?  What future direction are you planning?  What key skills would someone need to start working in this area?  What advice would you give to someone wanting to start in this career? WHAT DO YOU ASK?

35. ; MASTERING YOUR WAY TO SUCCESS ENTERING AN EXISTING GROUP If people are leaning in towards each other they are probably gossiping – stay away If leaning out OK to approach! Pick a group that has spaces for you to slot in to Within 30 seconds someone should notice you, if not move on

36. ; MASTERING YOUR WAY TO SUCCESS EXITING THE GROUP/LEAVING PEOPLE Don’t worry about leaving the others, you are not responsible for them! Take the ‘new’ person with you Off load the ‘new’ or ‘barrier’ person to someone else by taking/introducing them to someone you know When leaving say thank you for............... I promised myself I’m going to meet 8 people tonight So lovely to meet you

37. ; MASTERING YOUR WAY TO SUCCESS WHAT TO EAT AND DRINK

38. ; MASTERING YOUR WAY TO SUCCESS WHAT TO WEAR

39. ; MASTERING YOUR WAY TO SUCCESS 1.Don't network just to network 2.Start small and build it 3.Stop apologising 4.Be prepared 5.Be yourself 6.Tap into your passions 7.Always ask for information, introductions 8.Be a good listener 9.FOLLOW UP & be generous 10.Never eat alone! From Inc. Magazine, Jan 2003 – Tahl Raz www.cio.com/article/print/164300 10 NETWORKING TIPS Remember you are building mutually beneficial relationships

40. ; MASTERING YOUR WAY TO SUCCESS QUESTIONS ? Don't be red faced: you can do this!

41. ; MASTERING YOUR WAY TO SUCCESS

42. LET’S DO IT

43. ; MASTERING YOUR WAY TO SUCCESS HOW TO FIND NETWORKS FRIENDS FAMILY FRIENDS OF FAMILY FAMILY OF FRIENDS

44. ; MASTERING YOUR WAY TO SUCCESS http://www.youtube.com/watch?v=6a_KF7TYKVc SOCIAL NETWORKING

45. ; MASTERING YOUR WAY TO SUCCESS https://careerhub.qut.edu.au/GoingGlobal.chpx CULTURAL CONSIDERATIONS

46. ; MASTERING YOUR WAY TO SUCCESS ACTION PLAN YOUR NETWORKS

47. Action planning - SMART S = SPECIFIC –Who is involved? –What do you want to accomplish? –Where? - Identify a location. –When? – Establish a time frame. –Why? – Specific reason, purpose, or benefits of achieving a goal. M = MEASUREABLE Helps you stay on track, reach your target dates, and experience achievement. A = ATTAINABLE Break it down into steps - each step should move you closer to that goal. R = REALISTIC Personal and situational factors which may influence your ability to reach your goal. T = TIMEBOUND Define start points and end points to your goal and maintain commitment to these deadlines.

48. Writing an Effective Goal Statement Rules for writing goal statements: Use clear, specific language. Start your goal statement with TO + a VERB Write your goal statement using SMART Goal Criteria Avoid using negative language. Think positive!

49. LOCATION Gardens Point Campus: Level 2, U Block (Above the Art Museum) Level 2, X Block Reception: Room X226 Kelvin Grove Campus: Level 4, C Block (Above the Refectory) Caboolture Campus: Student Centre - J Block EMAIL careers@qut.edu.au WEBSITE www.careers.qut.edu.au PHONE Gardens Point: 07 3138 2649 Kelvin Grove: 07 3138 3488 Caboolture 07 5316 7400 U BLOCK, GP X BLOCK, GP C BLOCK, KG Contact Careers and Employment