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Cause-Related MarketingSean O’Neill Principal Symmetrix Public Relations & Communications Strategies
What We Plan to Cover Align business and community valuesDefine the right alliance Design the right program Maximize resources Replicate success
Align Business and Community ValuesStart at home Involve employees Analyze stakeholders Give back to the community
Align Business and Community ValuesFairfax County Diverse Population Well-educated Geography
Define the Right AllianceQualify local bona fide worthy causes Get involved Understand their issues Look for opportunities
Design the Right ProgramStart small Manage expectations Identify partners Share the credit Build-in evaluation
Maximize Resources Develop a plan Identify free resourcesUse local celebrities, elected officials Define benefits for co-sponsorships & Media Sponsorships Motivate Volunteers
Maximize Resources Event ManagementPackage and publicize cooperative efforts Measure results Learn from experience
Replicate Success Micro Level Macro level Re-prints PlaquesEvent specialty items Macro level Annual event Proclamations Maintain ongoing media contacts
The Bottom Line "Doing well by doing good" is good business.
Symmetrix Public Relations & Communications StrategiesQuestions? Sean O’Neill Symmetrix Public Relations & Communications Strategies
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