We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
supports HTML5 video
Published byAutumn McDaniel
Modified over 5 years ago
Cause-Related MarketingSean O’Neill Principal Symmetrix Public Relations & Communications Strategies
What We Plan to Cover Align business and community valuesDefine the right alliance Design the right program Maximize resources Replicate success
Align Business and Community ValuesStart at home Involve employees Analyze stakeholders Give back to the community
Align Business and Community ValuesFairfax County Diverse Population Well-educated Geography
Define the Right AllianceQualify local bona fide worthy causes Get involved Understand their issues Look for opportunities
Design the Right ProgramStart small Manage expectations Identify partners Share the credit Build-in evaluation
Maximize Resources Develop a plan Identify free resourcesUse local celebrities, elected officials Define benefits for co-sponsorships & Media Sponsorships Motivate Volunteers
Maximize Resources Event ManagementPackage and publicize cooperative efforts Measure results Learn from experience
Replicate Success Micro Level Macro level Re-prints PlaquesEvent specialty items Macro level Annual event Proclamations Maintain ongoing media contacts
The Bottom Line "Doing well by doing good" is good business.
Symmetrix Public Relations & Communications StrategiesQuestions? Sean O’Neill Symmetrix Public Relations & Communications Strategies
2011 / 2012 ANNUAL REPORT & FUNDING REQUEST SHAWNEE ECONOMIC DEVELOPMENT FOUNDATION.
© Copyright 2010 Alliance For Virtual Businesses Virtual Assistance The virtual solution for administrative challenges.
Maximizing – Partnering For Success. 1. Getting together with other hotels through your hotel association. 2. Work closely with your tourist board through.
Copyright © 2005 The Natural Edge Project, Natural Capitalism Inc and Sustainable Business Practices The Strategy Helix for the Sustainable Organisation.
Building Our Future: One Community, One School, One Child at a Time Goals of the Special Administrative Board St. Louis Public Schools October 14, 2008.
This is your 30-Second Employer Training: Recruitment & Hiring Strategies ENJOY Click here to begin Good Day! 30-Second DEI Trainings are a collaborative.
Case Franchise Support & Training. Case Support Who? Who do I call for support? What? What types of questions can be answered by the corporate support.
Market Strategy and Analytics Partners, LLC Copyright © 2011 Page 1 February, BECAUSE IN BUSINESS, SOMETIMES THE WINDOW OF OPPORTUNITY IS LIMITED.
User Engagement Key to getting dissemination right.
FY2016 Budget Priorities Goal 1: High Quality Instruction Evaluate instructional initiatives and align funding to deliver a rigorous, relevant instructional.
Steve Griffitts, President Joe Dunlap, Ed.D., President.
Copyright © 2012 School Nutrition Association. All Rights Reserved. Best Practices: Maintaining and Increasing Participation Laura.
Chapter One What is Economics?
Residential Design by the Rosellini Group, llc, copyright © 2007, all rights reserved1 Traditional Home Complete Renovation.
Strategic Plan Goal 1 Ensure that each Madison student achieves annual academic growth that drives the Madison School District to maintain.
THE POWER OF ONE GOOD IDEA. The Power of One Good Idea: “One Million Good Nights” Need a Compelling “ Why” Answer: Waitlist of Children is Overwhelming.
KPMG’s Abilities in Motion Network USBLN Annual Conference October 2012 kpmg.com.
Chapter 15 Geography, Climate, and Natural Resources.
Personal Finance Garman/Forgue Ninth Edition
EDFS RLF Conference August 24, Presented by REDEC Diane Lantz, Executive Director Peggy Walters, Program Manager.
© 2018 SlidePlayer.com Inc. All rights reserved.