1. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE FirePond Company Overview August, 1999

2. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE FirePond At-A-Glance Leader in integrated e-business, sales, and marketing applications Founded in 1983; 400 Employees Executive offices in Boston 12 office locations worldwide Over $100 Billion in sales revenue processed every year through our systems Large scale e-business deployments 200,000 field sales/channel users in production

3. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE The Myth of CRM Promise –Capture and publish a common view of the customer –Tune organization to customers’ unique needs –Capitalize on every customer opportunity Reality –Manages customer records and workflow, not relationships –Lacks interactivity to drive meaningful data –Low usage rates (especially for sales apps) Marketing Service Sales Customer360° CUSTOMER CRM struggles are compounded by...

4. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE The E-Business Cataclysm A Breakthrough Paradigm... –High levels of interactivity to capture deep customer information (“value exchange”) –Enables enterprise-to-one relationships –Customer-driven at core …In Its First Generation –Limited ability to manage traditional channels –Vendor landscape is focused on stove-piped feature and functionality $3.2Trillion! 19982003 Worldwide Internet Sales* Dollars * Source: Forrester, April 1999 $80 Billion E-Business re-ignites the potential of CRM...

5. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Re-inventing Relationship Management Customer relationship management must be re-cast –E-Business must drive the relationship management model –Its not enough to web-enable CRM applications How is this achieved? By using web technologies to: –Focus on maximizing the value of every customer interaction –Enable information-sharing across every sales channel –Drive enterprise processes from a unified view of the customer

6. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Traditional Relationship Management Web CUSTOMER Indirect Channels CUSTOMER Call Center CUSTOMER “A single view of each customer is cited as a critical or very important business need, but only 2% of firms have it today” Forrester Research, June 1999 HARD-CODED INTEGRATION Direct Sales CUSTOMER Customer ERP ContentProduct

7. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Supply Chain Legacy ERP Fulfillment “e-Relationship Management” Model Customer Information Management Content Customer Data Business Rules Consolidated Database chooses the channel CUSTOMER Web Indirect Channels Call Center Direct Sales Process-Oriented Backbone WEB TECHNOLOGY Customer Interaction Info Sharing Enterprise Processes Common View Of The Customer

8. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE The FirePond Application Suite FirePond Commerce B2B and B2C E-Commerce  Customer Profiling  Personalization  Scenario Modeling  Configuration  Pricing and Quotation  Financing  Interactive Catalog  Order Management  Payments FirePond Sales Assisted Channel and Direct Selling  Customer Profiling  Personalization  Scenario Modeling  Configuration  Pricing and Quotation  Financing  Interactive Catalog  Mktg. Enyclopedia  Order Management  Proposal/Contracts FirePond Sales Manager Event-Driven Customer Information Management  Profile Manager  Contact Manager  Activities Manager  Opportunity Manager  Schedule/Calendar  Pipeline Manager  Territory Alignment  Forecast /Analysis Process-Oriented Backbone FirePond Process Server  Transaction-based Engine  Workflow Integration  Process Analysis  Database Integrity FirePond Enterprise Workbench Application and Integration Management  Administration Console  Application Designer  Process Designers  Value Engine Designers  Role-based Maintenance  Integration Designer

9. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE The Benefits of an Integrated Solution Integrated Solution CompetitionFirePond Costs ($) Customization burden Integration costs sky rocket Complex and expensive maintenance Fast implementation,minimized risk Unified customer information and business data model - Illustrative - Software Investment:  Application Server  Content Management  Sales Force Admin  Personalization  Guided Selling  Channel Management Other Costs:  Integration  Redundant Data

10. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Product-Revenue Access Points Enterprise Level Integrated Package Level Value Engine Level BREScenarioFinanceOther  Configuration  Pricing/quote  Personalization  Content/workflow  Personalization  Finance plans  Amortization  Trade-In/Loan  As developed FP CommerceFP SalesFP Sales Manager  B2C e-commerce  B2B e-commerce  Assisted direct selling  Assisted channel selling  Integrated sales admin.  Customer info. mgmt. FirePond Application Suite (Enterprise)  Integrated e-Business, sales, and marketing platform  Unified and driven by FirePond Process Server Strategic Impact

11. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE FinanceOtherBREScenario FP Sales Manager Customer Example: Sprint PCS FP Web driving branded business-to-business Extranet sites for the employees of largest 100 target customers Thousands of targeted users Uses all available FirePond Value Engines to drive personalized PCS solutions FP Commerce FirePond Application Suite (Enterprise) Strategic Impact

12. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE BREScenarioFinanceOther FP CommerceFP Sales FP Sales Manager FirePond Application Suite (Enterprise) Customer Example: Empire BCBS FP Web driving business-to-consumer e-commerce FP Sales driving independent agent selling FP Sales Manager handles customer information administration FP Process Server connects channels and common view of the customer to enterprise processes Integrated platform for e-business, sales, and marketing Strategic Impact

13. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE BREScenarioFinanceOther FP CommerceFP Sales FP Sales Manager FirePond Application Suite (Enterprise) Customer Example: KLA-Tencor FP Sales deployed to drive direct mobile selling FP Web for direct business-to-business e-commerce FP Sales Manager handles customer information administration FP Process Server connects channels and common view of the customer to enterprise processes Integrated platform for e-business, sales, and marketing Strategic Impact

14. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Customer Testimonials “Before we looked deeply into the integrated technology platform of the FirePond Application Suite, we were skeptical that such a complete software solution actually existed.” Kenneth Klepper, Sr. Vice President at Empire BCBS “FirePond will position Renault VI as a visionary in the trucking industry in the areas on-line selling and business to business electronic commerce.” Bruno Chazalette, CRM Director, Renault VI

15. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Analyst Testimonials “FirePond’s new product suite fits well with our vision of how to succeed in e-business - by capturing consumer intelligence, unifying business processes and delivering highly personalized offerings to your customers.” Chris Selland, The Yankee Group, July 1999 “FirePond will be the only interactive selling leader through the year 2000.” GartnerGroup, April,1999

16. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Appendix

17. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Vertical Markets and Customers Transportation High-Tech / Telecom Manufacturing Insurance and Services

18. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Office Locations and Global Presence DUSSELDORF TOKYO STOCKHOLM AMSTERDAM (EUROPE/ASIA HQ) LONDON PARIS MANKATO MINNEAPOLIS DETROIT OAKLAND BOSTON (HQ) USAEuropeAsia 3009010 60%35%5% Personnel Customers

19. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Executive Team Lee Ginsburg, SVP Organizational Growth Scott Schwartzman, VP Professional Services Steve Waters, VP Marketing Graham Williams, SVP Europe and Asia Klaus Besier CEO “Keep an eye on Mr. Besier and his team as the new millennium dawns” AMR Research, November, 1998 Jerry Johnson Founder and Chairman Paul McDermott CFO Ilya Gorelik, SVP Product Strategy & Development

20. FirePond Proprietary and Confidential -- DO NOT DISTRIBUTE Application Architecture FP Sales, FP Sales Manager FP Commerce Presentation Layer Application Server(s) FP Enterprise Workbench FirePond Process Server Document Catalog Document Catalog Process Server Repli- cation Engine Consolidated Database BRE Other Engines Business Components Repli- cation Engine Local DB Mobile Apps Integration Connectors FirePond Standard Connectors External Custom Connectors Back + Front Office Investments Data Stores Software Systems Data Warehouse Corporate Servers ERP Supply Legacy Business Analyst Designer Activity Designer Integration Designer Value Engine Designers Admin. Console BRE Other Engines Business Components Application Designer