1. SEO Introduction & Process SEO Team S-Axxis Software Solutions www.s-axxis.com

2.  Introduction to SEO  Why Every Website needs SEO  Steps We carry out in SEO › On Page Optimization › Off Page Optimization  Our SEO Process What We’ll Cover Today

3. › SEO is the process of modifying & preparing a website to increase its ranking in search engines for targeted keywords which are related to your websites offerings. › SEO is more technical part of Web marketing. SEO helps in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. › Sometimes SEO is also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. SEO Introduction

4.  The Internet has turned into a lucrative business channel and this is no different for what we sell.  Many people ask, I have a created website and the address is included in all of our advertising. Then why wouldn't people be able to find it? Why do I need SEO?  But, What about the people who don't read the magazines or newspapers where you chose to place advertisements? This is where SEO comes in. Why Every Website needs SEO Your logo here

5. Benefits of SEO Your logo here › Worldwide Exposure for your business › SEO can increase sales more than you can imagine. (depend on demand of the product or services you offer) ‏ › Unlike other conventional methods of advertising. SEO works 24x7x365. (till you maintain good rankings) ‏ › SEO is among the most cost-effective ways of marketing & brings you a higher Return On your Investment than any comparable form of marketing.

6. Steps In SEO Your logo here Complete seo process can be defined in 2 steps:  On Page optimization › Meta tag optimization › HTML optimization › SEO Copywriting › Internal Link Optimization › Url Structure Optimization  Off Page optimization › Submitting to Search engines/ Web Directories › Press Release Writing & distribution › Inclusion in Local Business directories › Building links to our site from other relevant & quality websites › Blog Optimization › Social media optimization

7. As the term suggests, it involves modification of web pages to make easier for search engines robots (a program built to visit & read your webpage) to crawl & index the page in their database. › On Page optimization  As the term suggests, it involves modification of web pages to make easier for search engines robots (a program built to visit & read your webpage) to crawl & index the page in their database. › Meta tag optimization  Meta tags are nothing but a small description n of your page, which will help search engines to recognize your content & show your web page when a related query is made by a searcher. › HTML optimization  Validating web page to make sure no matter which browser visitors use, they see the page properly. Also making the web page Search engine friendly by doing required changes in HTML. Continued on next page….. On Page Optimization

8. › SEO Copywriting  It is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms.  It should be informative  It should Clearly describe your services or offering.  It should be keyword riched (so it get ranked for related terms in Search engines) ‏ › Internal link optimization  It involves lining from one page to another related page either from navigation or in content. This help surfers as well as search engines to find more related pages easily. › Url Structure Optimization  URL or file names of web pages plays a crucial role in SEO. File names with keywords will rank better compared to dynamic Urls. for e.g.  This is SEO friendly URL  http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm  This is dynamic URL) ‏  http://www.somesites.com/forums/thread.php?threadid=12345&sort=date http://www.somesites.com/forums/thread.php?threadid=12345&sort=date On Page Optimization

9. Off Page optimization  Submitting to Search engines  Once the site is live, it must be submitted to search engines to notify them about your site. So that they index & include your site in they listings.  Submitting to Web Directories.  Web directories same as yellow pages of the internet. They list categorically for reference.  Press Release Writing & Distribution  writing a press release & submitting to PR sites for distribution will help in maximizing the visibility your Brand &site in the news search engines and media databases. It helps generate online publicity. increases link popularity of your website.  Local Business directories  Lot of people search for local services providers. If you are listed in those local business directories it will generate lot of leads & sales too.

10. Off Page Optimization  Link Building › Getting links from relevant & quality sites is very important. This is one of the most important factor in. Links can be from  other related sites  Web directories  Reviews of your products on other sites.  By generating buzz about the website.  Social media sites  Blog Optimization › Blogs are the best method to index faster in search engines. a blog page can sometimes get indexed in few hours. But this requires some optimization in your blog platform.  Social Media Optimization › Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

11. S-Axxis SEO Success  Site 1 : Fast Home Auction : Fast Home Auction provides access to REO properties currently for sale. › URL: http://www.fasthomeauction.com/ › Keywords:Position On Google.com › Home auction online1 › Online fast Home auctions1 › House auctions online1 › Online home auction1 › Online home auctions2 › Online house auction2 › Online property auction2 › Property auctions online2 › US home auction5  Site 2 : Fast Home Solutions : Buyers & sellers of Homes in USA. › URL: http://www.fasthomesolutions.com/ › Keywords:Position On Google.com › we sell house1 › Buy My House in Tampa1 › sell houses fast in Tampa1 › buy house fast 7 › selling home fast4 › Sell My House in Tampa 2

12.  Site3: Jostockdental: Jostockdental.com provides the Local Sterling Heights Dentist, Troy, Warren and Macomb County.  URL: http://www. jostockdental.com/  Keywords:Position On Google.com  sterling heights dentists15  warren dentists4  troy dentists4  macomb county dentists 5  dentistry sterling heights 15  macomb county dental offices 3  macomb dentists 4 S-Axxis SEO Success

13.  S-Axxis SEO Success  Site4: Ashsolicitors.com: Ashsolicitors.com provides access to Family and Property Solicitors London | Conveyance Solicitor | Personal Injury Solicitors | Ash Solicitors in London, UK  URL: http://www. Ashsolicitors.com/  Keywords:Position On Google.com  Conveyancing in Hounslow1  convincing solicitor31  Hounslow Law Firm1  hounslow legal services5  Hounslow Solicitors3  property solicitors Middlesex1  Solicitors in Middlesex5