1. Introduction to Microsoft Mobile Devices 22 April, 2003 ysamkim@microsoft.com

2. Agenda Mobile Device Strategy Mobile Device Strategy PocketPC/PocketPC P.E. PocketPC/PocketPC P.E. Demo Demo

3. I. Mobile Device Strategy

4. .NET and Mobile Device Windows XP, Windows CE Windows Server,.NET Enterprise Servers.NET Framework Visual Studio.NET

5. Mobile Device Strategies Device determine ultimate user experience Device determine ultimate user experience There is no one single ideal device for all There is no one single ideal device for all Focus on Smart & Connected Devices Focus on Smart & Connected Devices Rich Runtime Environment & Fully data and service-aware Rich Runtime Environment & Fully data and service-aware Devices differentiated by hardware Devices differentiated by hardware Feature Phone Smart Phone PocketPC Phone Edition PocketPCLabtop ( Data Oriented ) ( Business Oriented ) ( Voice Oriented ) ( Personal Life Oriented )

6. Microsoft Mobile Devices Platform WinCE PDA PocketPCPocketPC Phone Edition SmartPhone O/SWinCEWinCEWinCEWinCE Apps Basic Apps - PocketIE - ActiveSync - WMT - Etc.. Basic Apps + PocketOutlook + PocketWord + PocketExcel + Etc.. Basic Apps + PC Apps + Cellcore + Phone Apps Basic Apps + Cellcore + Phone Apps Resolution OEM dependent 320 x 240 ( 640 x 480 ) 320 x 240 ( 640 x 480 ) 176 x 220 ( 320 x 240 ) ( 144 x 176 ) IME Touch Screen Key Pad Good for Vertical Device Industrial Use General PDA General PDA + Communication Communication + Simplified PDA ( 괄호 ) 는 2004 버전

7. II. PocketPC/PocketPC P.E.

8. Key factors for Enterpise PDAs 1.All-in-one-device is the most key factor. 2.Familiar interface, icons and applications are key to shorten the learning curve. 3.Remote syncronization very welcomed. Security is too natural to be mentioned. Security is too natural to be mentioned. Game is less important. Game is less important. * Based on a research by Cheskin ( 108 60-minute-one-to-one-interview of Information managers, country managers and sales reps )

9. PocketPC PocketPC A Better Pocket PC A Better Pocket PC  Incorporate customer requests  Evolve (not overhaul) Pocket PC The Best Enterprise Device The Best Enterprise Device  Deliver new functionality targeted to biz users The Most Connected PDA The Most Connected PDA  Offer the most connectivity choices  Provide the best platform for wireless communications

10. A Better PockePC A Better PockePC Shell Shell  WinCE based  Windows XP look and feel  Improved memory management

11. A Better PocketPC A Better PocketPC Shell Shell  Customizable “Skin”s and backgrounds

12. A Better PocketPC A Better PocketPC New Input Methods New Input Methods  Transcriber and Graffiti support in ROM Improved PIMS Improved PIMS

13. A Better PocketPC A Better PocketPC Windows Media Player Windows Media Player eBook Reader eBook Reader Pocket Office Pocket Office

14. The Most Connected PDA The Most Connected PDA Universal Beaming (OBEX) Universal Beaming (OBEX) Desktop Passthrough Desktop Passthrough New Connection Manager New Connection Manager

15. The Most Connected PDA The Most Connected PDA Inbox Improvements Inbox Improvements  Multiple sub folder sync  Attachments handling  Voice Attachments (dictation reply)  ISP AutoConfig  Secure SMTP  Spell Check

16. The Most Connected PDA The Most Connected PDA Exchange and MSN Messenger Exchange and MSN Messenger  Buddy List Management  Passport  QuickText

17. The Most Connected PDA The Most Connected PDA Pocket Internet Explorer Improvements Pocket Internet Explorer Improvements  HTML 4.0 tags  WAP ( PPC2003 = WAP2.0 지원 )  XML – IE5.0 compatible  XHTML (PPC2003)  Web Services (add-on)  Integrated Flash support

18. Best Device for Enterprise Best Device for Enterprise Security Security  Strong Power-On Passwords  Time Delay (including ActiveSync)  Virus APIs

19. Best Device for Enterprise Best Device for Enterprise Corporate Network Access Corporate Network Access  VPN Client (PPTP)  Network Browse  Auto Proxy Set

20. Best Device for Enterprise Best Device for Enterprise Terminal Server Client Terminal Server Client  With positioning buttons

21. Best Device for Enterprise Best Device for Enterprise Integration with.NET Server Integration with.NET Server ASP.NET Mobile Controls Windows Media Player for Pocket PC/ Smartphone SQL Server CE SQL Server Notification Services Exchange Active Sync Outlook Mobile Access Outlook Web Access

22. Best Device for Enterprise Remote Web Pages.NET Mobile Control.NET Compact Framework Mobile Web Browser Device Operating System Smart Device Extensions Local Code SQL Server CE 1.1 / 2.0 Strong.NET Development story Strong.NET Development story

23. Business Applications Business Applications SAP (ERP) SAP (ERP)

24. Business Applications Business Applications Siebel (CRM) Siebel (CRM)

25. Business Applications Business Applications Financial Service Financial Service

26. Market Forecast Source: IDC, November 2002 APEJ Converged Handheld Unit Shipments (000) by OS, 2001-2006 APEJ Pen and Keypad-based Unit Shipments (000) by OS, 2001-2006

27. 1.Mobile Collaboration 2.Mobile Terminal Service