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1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007.

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Presentation on theme: "1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007."— Presentation transcript:

1 1 © 2007 Nokia Mistä kännykät on tehty Prof. Yrjö Neuvo 26.3.2007

2 2 © 2007 Nokia Nokia today 850 million people globally use a Nokia device daily. Consumer devices and experiences Mobile network equipment, solutions and services Solutions for enterprise customers Supplier to 58 WCDMA networks. 9 phones manufactured each second. Nokia for Business mobilizes enterprises globally. Sources: Nokia estimates

3 3 © 2007 Nokia Sources: Nokia 2005 & 2006, GSM Association 2006 3 billion mobile subscribers by 2007. Over 1 billion wireless broadband subscribers by 2009. Up to 90% of the 6 billion will have mobile coverage by 2010. We currently expect:

4 4 © 2007 Nokia Towards the 3 Billion Milestone Mobile phone subscriptions globally, millions Source: Nokia 3 billion in 2007 3 billion in 2007 0 -92-93-94-95-96-97-98-99-00-02 -03 -04-05 -07e 200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000 2 200 2 400 2 600 2 800 3 000 Current global penetration 33 %

5 5 © 2007 Nokia Nokia serves a very diverse customer base

6 6 © 2007 Nokia Impact of decline in Total Cost of Ownership Mobile ownership is now pushing into the circled area. The graph shows that, at these income levels, even a small reduction in the cost of ownership will increase the potential market by a large amount Income ($/day)

7 7 © 2007 Nokia Multimedia computer the truly personal computer All of my connected applications, always with me

8 8 © 2007 Nokia Nokia N95 SPECS Up to 160 MB internal dynamic memory Up to 2 GB microSD memory cards Large 2.6" QVGA (240 x 320 pixels) TFT display. up to 16 million colors WiFi (802.11 b/g) and UPnP (Universal Plug and Play) WCDMA 2100 (HSDPA) with simultaneous voice and packet data (max speed 3.6Mbps) Integrated Bluetooth v.2.0 EDR USB 2.0 via Mini USB 3.5 mm stereo headphone plug and TV out support (PAL/NTSC) 5 megapixel camera (2592 x 1944 pixels), Carl Zeiss optics, Tessar lens Integrated flash & Auto focus MPEG-4 VGA (640x480) video capture of up to 30 fps MP3/AAC/AAC+/eAAC+/WMA/M4A support Stereo FM radio (87.5-108MHz /76-90MHz) with Visual Radio support Built-in GPS Nokia Web Browser with Mini map

9 9 © 2007 Nokia Connected camera Nokia N95 Carl Zeiss optics 5 megapixels Auto focus Online sharing

10 10 © 2007 Nokia

11 11 © 2007 Nokia

12 12 © 2007 Nokia 400% of original size

13 13 © 2007 Nokia Maps and navigation City guides to help you find the points of interest GPS, maps and navigation to find your way in the world Nokia N95 Now you’ll never get lost again!

14 14 © 2007 Nokia 12345 11 8 Antennas 2G/3G Cellular WLAN Blue tooth DVB-H GPS FM UWB NF C diversity RX 7 9 10 6 Diverging application needs are driving for diversity of radios 2G/3G together with UWB, WLAN, RFID, Bluetooth, FM Radio, DVB-H, GPS, … Multiradio integration

15 15 © 2007 Nokia Wibree brings ease of integration, low power and low cost Easy integration with Bluetooth – minor digital additions to BTH chip Bluetooth-equivalent performance Lower power consumption Low production cost Small size Streamlined usability (UI, pairing) Stand-Alone IC Dual-Mode IC ISM bandwidth2.4 GHz Data rate1 Mbps Range5-10 m PowerBTH x 10-25%BTH x 75-80% Size<6 mm²BTH + 0.2 mm²

16 16 © 2007 Nokia Extending the application domain, NFC Near Field Communications (NFC) allows users to easily & safely use their phones to interact with devices and services with just a simple touch, thereby making the phone a more essential part of the user’s life. Potential use-cases: Payment Ticketing Service discovery Other smart card application Access control Loyalty programs etc.

17 17 © 2007 Nokia Architecture of a mobile device

18 18 © 2007 Nokia Lowest Cost Architecture Limited interface support Single-chip is attractive, if it meets cost, yield and performance targets RF DSP BB RF DISPLAY Charger Headset / audio Application, Core and Protocol SW

19 19 © 2007 Nokia Architecture of a Multimedia Device … etc … FM radio DVB-H WLAN Display Camera Input Device ASIC System Logic DSP MCU SRAM RFI F Audio Codec BB regulators Energy mgmt ASIC SDRAM STD Flash STD System Chip GSM/EDGE/ WCDMA/ CDMA2000 Analog Chip Antennas, RF Flash STD HW acceler. DSP MCU SRAM ASIC Multimedia Chip Application SW Symbian OS GPS Protocol SW Bluetooth Memory Card

20 20 © 2007 Nokia Open Interfaces Mobile Industry Processor Interface (MIPI) promotes faster and broader adoption of interface standards MIPI Compliant Multimedia Chip FlrDA I2SI2S I2CI2C Modem I/F SDRAM Controller NAND Controller GPIOs LCD I/F USB OTG MMC SD Camera IF UART PCM Keyboard I 2 C or SPI Audio Codec Power Management Modem BlueTooth Mobile DDR NAND Flash LCD Ctrl USB LCD Display IrDA

21 21 © 2007 Nokia Block Diagram of a Cellular Phone BiCMOS GaAs HBT 0.25  m CMOS 0.13  m CMOS 720mAh ~ ÷ Battery Charging Control Regulators Power Supply ADC DAC Audio Codec Bottom Connector SIM card Mixed-Signal BB Memory Control Interfaces Logic DSP 160 MHz MCU 50 MHz SRAM Flash Keyboard LCD Backlight LCD 64 Mbit 128x128 64k colors Infra Red Vibra Microphone Earpiece Handsfree SYNTH PA RF 1900 1800 900 1800/ 1900

22 22 © 2007 Nokia POWER, W 3 2 6 2004 2002 Gross Power Consumption Exceeds Thermal Dissipation Capability of Mobile Device 4 1 5 2006 COOLING REQUIRED 100cc plastic monoblock 100cc metal monoblock 100cc plastic clamshell,open Cellular RF Miscellaneous Cellular BB Local Connectivity Display+backlight Camera Cellular RF Audio Apps Engine Mass Memory Power conversion Cellular BB Large plastic communicator, open Small metal communicator,open

23 23 © 2007 Nokia


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