1. Splash Screen

2. Section 1 Economic Choices Economics is the study of how we make decisions in a world in which resources are limited as well as the study of how things are made, bought, sold, and used

3. Section 1 Economic Choices (cont.) Citizens must make economic choices every day. Needs and Wants: –Needs are required, such as food and shelterNeeds –Wants make life more comfortable and enjoyable, like vacationsWants –Choices occur because resources cannot meet all wants and needs.

4. Section 1 Economics:Economics –Studies decisions made in a world of limited resources –Studies how things are made, bought, sold, and used Economic Choices (cont.)

5. Section 1 Economic models include microeconomics and macroeconomicsEconomic models microeconomicsmacroeconomics –Microeconomics focuses on the small pictureMicroeconomics –Macroeconomics focuses on the big pictureMacroeconomics Economic Choices (cont.) United States functions on free enterprise capitalism

6. Section 1 The Problem of Scarcity The limits on, or scarcity of, resources forces people to make careful economic choices.

7. Section 1 The Problem of Scarcity (cont.) A scarcity of resources forces people to make economic decisions.scarcityresources No country has enough resources to produce all necessary goods and services. Choices All Societies Face

8. Section 1 Countries have choices: –What to produce must balance needs –How to produce must balance problems and benefits –For whom to produce and how to distribute The Problem of Scarcity (cont.)

9. Section 2-Main Idea Guide to Reading Big Idea An economic system is the way a society organizes the production and consumption of goods and services.

10. Section 2 Trade-Offs Economic decision making requires us to understand all the costs and all the benefits of a choice.

11. Section 2 Trade-Offs (cont.) People must understand the costs and benefits of economic choices in order to best make those choices. A trade-off requires someone to decide to do one thing rather than anothertrade-off –Individuals make trade-offs –Trade-offs made on larger scales— families, businesses, societies

12. Section 2 Opportunity cost is second best use of time or money after choosing one thing over anotherOpportunity cost –Includes money, time, inconveniences, and so on Trade-Offs (cont.)

13. Section 2 Costs and Revenues Economists have developed ways of measuring different types of costs and revenues.

14. Section 2 Costs and Revenues (cont.) There are ways to measure different types of costs and benefits. Types of Costs: –Fixed costs—do not change, have to be paid –Variable costs—change based on what is produced

15. Section 2 Costs and Revenues (cont.) –Total costs—both fixed costs and variable costs –Marginal cost—cost of producing one additional unit of outputMarginal cost

16. Section 2 Types of Revenue: −Total revenue equals number of units sold multiplied by average price per unit −Marginal revenue—revenue made by selling one extra unit of a product Costs and Revenues (cont.)

17. Section 2 Marginal benefit—an additional benefit associated with an actionMarginal benefit Cost-benefit analysis requires rational economic decision makingCost-benefit analysis Costs and Revenues (cont.) –Considers the benefits of making a choice over the costs Cost-Benefit Analysis

18. A.A B.B Section 2 Do you think the benefits of your decisions usually outweigh the costs? A.Yes B.No

19. VS 1 Economics Economics is the study of how we make decisions in a world in which resources are limited. Microeconomics deals with decision making by small units such as individuals and firms. Macroeconomics deals with the economy as a whole and decision making by large units such as government.

20. VS 2 Making Economic Decisions What to produce How to produce For whom to produce Individuals satisfy their unlimited wants in a world of limited resources by making choices. The need to make choices arises because of scarcity, the basic problem in economics. Every society must answer the three basic economic questions:

21. VS 2 Making Economic Decisions Individuals are forced to make trade-offs every time they use their resources in one way and not in another. The cost of making a trade-off is known as opportunity cost—the value of the next best alternative that has to be given up to do the action that is chosen.

22. VS 3 Costs and Revenue Four important measures of cost are total cost, fixed cost, variable cost, and marginal cost. A key measure of revenue is marginal revenue, which is the change in total revenue when one more unit of output is sold.

23. VS 4 Economic Systems Every type of economic system must answer the three basic economic questions. The United States has a free enterprise, or capitalist, economic system.

24. Figure 1

25. Figure 2

26. TIME Trans

27. DFS Trans 1

28. DFS Trans 2

29. Vocab1 needs requirements for survival, such as food, clothing, and shelter

30. Vocab2 wants things we would like to have, such as entertainment, vacations, and items that make life comfortable and enjoyable

31. Vocab3 economics the study of how individuals and nations make choices about ways to use scarce resources to fulfill their needs and wants

32. Vocab4 microeconomics the economic behavior and decision- making by individuals and small businesses

33. Vocab5 macroeconomics economic behavior and decision- making by government or whole industries or societies

34. Vocab6 economic model simplified representation of the real world that economists develop to describe how the economy behaves and is expected to perform in the future

35. Vocab7 economic system nation’s way of producing things its people want and need

36. Vocab8 resource the money, people, and materials available to accomplish a community’s goals; wealth

37. Vocab9 scarcity not having enough resources to produce all of the things we would like to have

38. Vocab10 rational reasonable

39. Vocab11 capable having ability or competence

40. Vocab12 generate to bring into existence

41. Vocab13 trade-off the alternative you face if you decide to do one thing rather than another

42. Vocab14 opportunity cost the cost of the next best alternative use of time and money when choosing to do one thing rather than another

43. Vocab15 marginal cost the additional or extra opportunity cost associated with an action

44. Vocab16 marginal benefit the additional or extra benefit associated with an action

45. Vocab17 cost-benefit analysis economic model that compares the marginal costs and marginal benefits of a decision

46. Vocab18 previous coming before or prior

47. Vocab19 compute to determine or calculate

48. Vocab20 diminish to lessen or reduce

49. Help Click the Forward button to go to the next slide. Click the Previous button to return to the previous slide. Click the Home button to return to the Chapter Menu. Click the Transparency button from the Chapter Menu or Chapter Introduction slides to access the TIME Transparency that is relevant to this chapter. From within a section, click on this button to access the relevant Daily Focus Skills Transparency. Click the Return button in a feature to return to the main presentation. Click the Economics Online button to access online textbook features. Click the Reference Atlas button to access the Interactive Reference Atlas. Click the Exit button or press the Escape key [Esc] to end the chapter slide show. Click the Help button to access this screen. Links to Presentation Plus! features such as Graphs in Motion, Charts in Motion, and figures from your textbook are located at the bottom of relevant screens. To use this Presentation Plus! product:

50. End of Custom Shows This slide is intentionally blank.