1. Michael Koester Designer Marketing Manager The World of Expression

2. Agenda Microsoft User Experience technologies & tools: The Microsoft UX platform Designer – Developer workflow Microsoft Expression Toolset for Designers Demo: Build a „real“ application: Create the visual design and UI Add some data Build functionality for data filtering Add interaction, fit and finish Wrap-Up, Q&A

3. Introducing: The Agency

4. A Project Briefing Monday, 9:00 AM, The Agency, Meeting Room Client: Client: Museum of Antiques The Project: The Project: We need an application that will run on the information kiosks in the museum, displaying the museum catalog. The application will be used by our visitors to get more information on the exhibition, so it needs to be easy to use and look good! Later, we might want to reuse this application and publish it to our web site. Also, we might want to use audio and video at a later stage...

5. UX Richness (Features) > Platform Reach > Microsoft UX Technologies ASP.NET 2.0 (HTML) Win32 Direct 3D v9 ASP.NET AJAX (DHTML) WPF Silverlight 2 SL 1.0 Console ;-) Direct 3D v10

6. Designers & Developers: better together The Designer role: Today: Designer creates static UI concepts that have no form or functional correlation to development or presentation technology that will be used to deliver the content/application. The Developer role: Today: Developer evaluates UI and considers development approach, inevitably encounters project/time scoping issues, and re-design is necessary. Expression = Better designer-developer workflow.

7. Designer-Developer Experience Designers & Developers: Speak the same language Designers designDevelopers add business logic Designers & Developers: Speak different languages

8. XAML Declarative Programming Extensible Application Markup Language – XAML UI is defined in XAML (text format, XML) XAML markup and code are peers in functionality and performance. XAML markup can contain code and can be compiled for execution. Easy for tools to consume/generate, enables interop between design and developer tools. Expression offers a full toolset for XAML. OK HorizontalGradient White LtBlue Button b1 = new Button(); b1.Content = "OK"; b1.Background = new SolidColorBrush(Colors.LightBlue); b1.Width = new Length(100); Dim b1 As New Button b1.Content = "OK" b1.Background = New SolidColorBrush(Colors.LightBlue) b1.Width = New Length(100)

9. Brainstorming! Application will run on Windows OS machines WPF desktop application Screen size is 1024x768 pixels Window size is 800x600 Dynamic XML data Data filtering Transparent/shadows Rounded corners Displays text & images Optional: Web site re-use

10. The Tools Expression Blend (WPF, Silverlight 1.0, Silverlight 2) Expression Design Visual Studio

11. Microsoft Expression Expression 1.0 Supports WPF Expression (Studio) 2 Supports WPF and Silverlight 1.0 Trial version available for download On Sale Now! Expression Blend 2.5 Supports WPF, SL 1.0 and SL 2 Beta available for download Release 2009

12. Expression Design Expression Blend - Visual Studio 2008 Demo

13. Wrap Up What you have seen today are basic concepts of both WPF and Silverlight application development: XAML/Designer-Developer Workflow Data Templates/Control Templates Try it! Download the trial version of Expression: http://www.microsoft.com/expression Also download Expression Blend 2.5 Preview! Get the ArtViewer application Hands-On lab here: http://koestie.wordpress.com Visit the Expression community for more samples: http://expression.microsoft.com

14. Questions?