1. Economics as a Business Environment Master of Business Administration Welcome to

2. Environment Business Economics Quantitative Methods

3. Introductions... u Economics u Lecturer u Students

4. Economics & Statistics ZEW Zentrum für Europäische Wirtschaftsforschung - Mannheim Peter Schmidt Who am I market. research. culture

5. You u are highly motivated students u have to carry your individual workload: NrDateUnit / contents 1 Mon, 27 April 2009 Section I: Introduction - 10 Principles of Economics (Mankiw); Basic Concepts of Economics - Chapter 1: Economics for Business 2 Section II: Understanding Markets - Chapter 2: Consumers in the Market Place - Chapter 3: Firms in the Market Place (part I) 3 - Chapter 3: Firms in the Market Place (part II) - Chapter 4: Markets in Action 4 Section III: Competition and Profitability Chapter 5: Market structure and Firm Performance Chapter 6: Strategic Rivalry 5 Review Microeconomics and questions Section IV: Domestic Macroeconomics Chapter 9 : An introduction to the macro economy 6 Chapter 10: Measuring Macroeconomic Variables and Policy Issues Chapter 11: Fiscal and Monetary Policy Economic Theory and Policy: The IS/LM-Model 7 Completion of chapter 11. Overview chapter 12: Supply Side Policies 8 Section V Global Economics Overview chapter 13 Exchange Rates and the Balance of Payments and Chapter 14 Globalization Review, questions, exam preparation

7. (10) Principles of Economics

8. Every field of study has its own terminology Mathematics axioms integrals vector spaces Psychology ego id cognitive dissonance Law torts venues Promissory estoppel

9. Every field of study has its own terminology Economics Supply Demand Elasticity Consumer Surplus Comparative advantage Opportunity cost Deadweight loss

10. Economics trains you to.... uThink in terms of alternatives. uEvaluate the cost of individual and social choices. uExamine and understand how certain events and issues are related.

11. The Economist as a Scientist The economic way of thinking... uInvolves thinking analytically and objectively. uMakes use of the scientific method.

12. The Scientific Method uUses abstract models to help explain how a complex, real world operates. uDevelops theories, collects, and analyzes data to prove (or dismiss) the theories. Observation, Theory and More Observation!

13. Ten Principles of Economics Chapter 1 Copyright © 2001 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed to: Permissions Department, Harcourt College Publishers, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777.

14. A household and an economy face many decisions: uWho will work? uWhat goods and how many of them should be produced? uWhat resources should be used in production? uAt what price should the goods be sold?

15. Society and Scarce Resources: The management of society’s resources is important because resources are scarce.

16. Scarcity...... means that society has limited resources and therefore cannot produce all the goods and services people wish to have.

17. Economics Economics is the study of how society manages its scarce resources.

18. Economists study... uHow people make decisions. uHow people interact with each other. uThe forces and trends that affect the economy as a whole.

19. Ten Principles of Economics 1.People face tradeoffs. 2.The cost of something is what you give up to get it. 3.Rational people think at the margin. 4.People respond to incentives. I How People Make Decisions

20. 5.Trade can make everyone better off. 6.Markets are usually a good way to organize economic activity. 7.Governments can sometimes improve economic outcomes. II How People Interact Ten Principles of Economics

21. 8.The standard of living depends on a country’s production. 9.Prices rise when the government prints too much money. 10.Society faces a short-run tradeoff between inflation and unemployment. III How the Economy as a Whole Works