1. Windows Logo Program For Hardware To Windows Vista and beyond
Raghu Ram – Group Manager, Windows Logo Program
Dave Block – Sr. Product Manager, Product Marketing

2. Session Objectives
At the end of this session, you should have clarity on
Logo Value Proposition
The road to Windows Vista launch
Current state of the logo requirements
Post-Windows Vista engagement model

3. Logo Value Proposition

4. The Windows Ecosystem Commitment to our hardware partners
Software Quality
Generating Demand
Premium Scenarios
Logo Program

5. Scenario Definition
A complete and compelling PC-based value proposition built around customer purchase drivers and adoption blockers
A scenario should
Increase Windows Vista PC sales
Drive desire for Windows Vista Premium
Drive attach of relevant partner products and services
Be well defined, well scoped, and “purchasable”
Showcase innovation in the product and ecosystem
Benefits to the scenario approach
Customer – Deliver increased value by focusing on the tasks and outcomes customers are trying to accomplish
Partners – Proactively align partners around key purchase drivers to accelerate industry growth opportunities; build on the Windows Vista marketing momentum
Windows – Grow the Windows Vista addressable market and drive PC industry health and relevance

6. Windows Vista Scenarios
Consumer
Small Business
Enterprise/ Mid Market
Memories
#1 upgrade driver
Data Backup and Security
# 1 IT concern for SB
Optimize Desktop Infrastructure
Deployment top adoption blocker
TV and Movies
Rapid device growth, Top Mix Shift opp.
Sales and Marketing
#1 Small Business concern
Find, Use, Share Information
People Ready
Gaming
Strong partner, consumer community
Financial Management
3 of top 8 software purchased/used in SB
Enable Mobile Workforce
Mobile platform adoption
Music
High growth opportunity
Collaboration and Mobility
Mobile fastest growth
Security and Compliance
Top IT concern
Communication
Top consumer priority, device proliferation
Productivity
# 2 software purchased Dual home/work User

7. Logo Devices And Scenarios Memories
Windows Media Center
Windows Photo Gallery
Mobile Device Sync
Windows Backup
Windows Movie Maker
Lets you build professional looking home movies, with titles, transitions, and music
Helps you to automatically archive your most important memories for safekeeping
Lets you quickly perfect, organize, and find your pictures in ways that make sense to you
Lets you play music while watching slideshows on your TV in your living room
Helps you to get your pictures from your camera to your computer
Can connect to 12 stations in ad-hoc mode*
Support Wireless Multimedia*
Responds to Send/ Receive actions in 25ms*
Driver implements XPSDrv*
Complies with Windows color fidelity*
Stream-based image transfers with WIA 2.0*
Supports MTP functionality in firmware*
Supports streaming media requirements
Supports DXVA 2.0 capabilities*
WDDM driver model
Supports minimum display mode and timings*
Complies with PlaysForSure
Support DVD-R/DVD-RW or DVD+R/DVD+RW
Supports USB Mass Storage Class Spec V1.2
Networking
Imaging
Portable devices
Graphics
Storage
Minimum of one digital connector*
Display meets color fidelity requirements*
Supports link protection (06/01/2007)*
Memories
Display
* Indicates Premium hardware logo feature

8. Windows Vista Logos
Systems
Devices
Premium Logo
Basic Logo

9. Windows Vista Logo Program For Devices Available for holiday ’06
“Certified for Windows Vista” logo for Premium
Higher standard of performance and functionality
Designed to help deliver the best Windows Vista experience
Align with premium experiences in Windows Vista
“Works with Windows Vista” logo for Basic
An evolution of the Designed for Windows XP logo
Establish a baseline compatibility bar for devices
Provide end users a way to “know” a device will work and meet basic functionality bar

10. Current Status And The New Engagement Model

11. Feedback Since WinHEC 2005 Simplify the structure
Increase the relevancy of requirements
Provide more flexibility for form factors and regions
Take into consideration component cost and availability of components
Consider time to market issues faced by partners
Streamline and Improve the documentation
Ensure clear customer messaging

12. We Listened… …and we are committed to listen and improve
Reduced the complexity and kept the requirements relevant
Reduced # of Premium requirements by 50%
Actively enable innovation and differentiation with Logo
“If Implemented” requirements can be implemented to differentiate your product
Provide feedback on new innovations
Aligned with new form factors
Ultra Mobile, Ultra Portable, and All-in-One PCs
Rollout of a collaborative engagement model around defining future requirements
Closed loop and collaborative process
Improved mechanism to communicate the requirements and gather feedback
Process improvements to increase effectiveness
…and we are committed to listen and improve

13. Thanks To Our Industry Partners
Logo requirements for Windows Vista Client, Server, and Devices Ver 1.0 is now released
Thank you for the valuable feedback and support
Continue to send us any feedback
Feedback on the logo program can be sent to

14. Future Direction – Driving Quality And Improving Partnership
Requirements
Microsoft Product Teams
Windows Logo Program Management
Hardware Partners
Review and Provide Feedback
LogoPoint
“If Implemented”
New requirements refreshed annually – better alignment with the hardware refresh cycles
New requirements are introduced as “If Implemented”
Requirements are moved to Premium, Basic or retired when specific criteria is met

15. Introducing LogoPoint
Improved requirements communication and feedback response process
Requirements – clarity and consistency
Expanded Hardware Newsletter to highlight Logo updates
Rollout of Microsoft
Qualitative improvements in requirement contents
Closer coordination between various product groups
Requirements linked to Scenarios
Partner Collaboration – coming in FY07
Will be a part of Winqual for safe and secure access
No more logo document releases – you get notified when requirements are introduced or updated
Ability to interactively query the requirements database
Ability to provide feedback online

16. Logo Refresh Plan Annual refreshes to Logo Requirements
New requirements go into effect 1st June of each year – better alignment with hardware refresh cycles
Advance notification of new requirements
6 Months
Updates to existing requirements that has minimal impact (eg., Drivers, Aesthetic, or usability changes)
12 Months
Most hardware requirements except those that are major
18 Months
Major chipset, architecture, or chassis changes
What if we need a little more time to address contingent issues?

17. The New Exception Process
Addresses temporary mitigation of partner specific technical implementation issues
Review process based on business and customer impact
Provides for a day exception period to help address the technical issues
Based on
Technical or business reasoning
Customer impact and mitigation plan
Committed plan on path to meeting the requirements
Discuss with your Microsoft Contact or the Logo Team if you have any specific questions

18. Finally – let’s rock and roll!!
Call To Action
Begin planning for Windows Vista launch now
Have your products ready for the Logo and certify them for Windows Vista through the Windows Vista Hardware Logo Program for launch by October 2006
Go to and review Windows Vista 101 to learn more about how you can plug into the Windows Vista opportunity
June 2007 requirements are now ready – finalize your post-Vista plans for new products
Participate actively in the long term logo strategy
We want to know about your roadmaps
Check out a preview of LogoPoint at the Windows Logo Booth
Let us know if you want to participate in the LogoPoint Beta (August/September 2006)
Finally – let’s rock and roll!!

19. Where To Go For More Information
Positioning and scenarios
Logo requirements and process
Sign up for the Windows Hardware Newsletter – logo communications will be sent using this mode
Send any feedback to
Hardware and driver development resources

20. What Else To Do At WinHEC
Attend more Logo sessions
Ask the experts – check at the Logo Booth
Future of the Hardware Logo Program – panel discussion and Q&A session 11AM – room #208)
Check out the logo process improvements at the Logo Booth
Meet with the Logo Team – they are really cool 

21. © 2006 Microsoft Corporation. All rights reserved
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.