1. Remco F. Zeeuw Minister (economic) Royal Netherlands Embassy #NLintheUSA

3. Current account balance (% of GDP) (IMF World Economic Outlook, October 2013)

5. economicties.org

6. Promoting sustainable economic growth in The Netherlands, by strengthening bilateral trade, incoming FDI and knowledge transfers with the United States Economic diplomacy - I

7.  Focus on NL’s top performing industries  Integrated approach 1.The Hague and Washington 2.Embassy and consulate generals 3.Experts (a.o. innovation, FDI acquisition, agriculture)  Focus on SME’s Economic diplomacy - II

9. Economic diplomacy – III Commercial promotion / Business support  Starting point (in the Netherlands): NL Agency  Online presence (Holland branding and positioning economicties.org)  Trade policy (TTIP)  Custom made business support (e.g. business requests, market scans, business partner scans, warm introductions; NBSO)

10. Our online presence

11. FDI acquisition Targets 2014 1600 jobs turnover € 350 million 60 projects 60% high skilled

12. Waterdiplomacy: from threat to opportunity

13. Thanks! Remco F. Zeeuw remco.zeeuw@minbuza.nl @rfzeeuw