1. Jack Massa Guidance Communications, Inc. www.guidancecommunications.com jack@guidancecommunications.com Using PowerPoint as a Graphics tool

2. © 2012 Nexidia, Inc. Corporate Objectives Identify target media sets Select Metrics Set Thresholds Evaluation Analysis Reports View results Search Listen/view interactions Evaluate interactions Evaluation Form My Evaluations page Save/ publish Coach Agents Audits, Appeals, Calibrations, Reports Analysis Report Data Evaluation templates Select Manage Define Quality Initiatives

3. Evaluate Quality Cycle Corporate Objectives Track Performance Analysis Reports “Measure” Standardize Scoring Audits Appeals Calibrations Reports Examine Interactions Search Score Performance Evaluation forms Coach Agents Coaching forms “Improve” Analysis Report Data

4. Usability Audit and Standards Project Usability Audit (Heuristic Analysis of Products) Financial Industry Research Web Usability Research Web Application UI Guidelines Heuristic Checklist Problem Score Sheet Product/ User Task Matrix Sources Reusable Tools Findings UI Standards & Guidelines Audit Reports

6. Two types of appeal Appeal by supervisor Appeal by auditor Decided by Judge

7. Evidence from neuroscience At least 50% of the brain’s processing capacity is visual.

10. Report Results How Report Filters Work All files

13. VOTE

16. Decoration is a slippery slope engagement distraction your learner

18. Source: http://www.learnnuggets.com/2013/09/sketchnotes-characters-and-locations/

19. The Stereo Advantage: Dual cameras see past overlapping objects to provide an accurate count.

26. Resources: Design principles: The Non-Designer’s Design Book (Robin Williams) PowerPoint Drawing: Nuggethead Stuios, http://nuggethead.net/ Rapid Elearning Blog - http://www.articulate.com/rapid-elearning/ For drawing stick figures, http://www.learnnuggets.com/2013/09/ske tchnotes-characters-and-locations/ Visual Thinking: Unfolding the Napkin, Dan Roam. Resources: Design principles: The Non-Designer’s Design Book (Robin Williams) PowerPoint Drawing: Nuggethead Stuios, http://nuggethead.net/ Rapid Elearning Blog - http://www.articulate.com/rapid-elearning/ For drawing stick figures, http://www.learnnuggets.com/2013/09/ske tchnotes-characters-and-locations/ Visual Thinking: Unfolding the Napkin, Dan Roam.