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IBM Application Performance Management (SaaS)

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1 IBM Application Performance Management (SaaS)
C&SI Straight Talk: IBM Application Performance Management (SaaS)

2 Caution on forward-looking statements
This presentation has been prepared specifically to discuss IBM’s upcoming beta release of its new Application Performance Management Software as a Service offering, and the roadmap for that offering. Screen captures shown here may not exactly match screens ultimately delivered by the service, and no commitment to a particular availability date, or particular pieces of functionality is being made here. IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Legal disclaimer Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

3 Why our APM customers are considering SaaS…
Many enterprise customers have expressed their intention to investigate SaaS: Modern DevOps require practical APM tools for pre-production and production support Customers with APM in production recognize the ROI value in finding bugs pre-production Your business is changing as new Services are being provisioned faster Embedded, autonomic monitoring of rapidly or automatically provisioned services is essential Capital budgets are shrinking SaaS tools require less IT skills and are easier to use, creating demonstrable ROI through reduced TCO. Lowered TCO Capital Costs reduced Operation Expenses Reduced (no monitoring infrastructure to maintain) Provisioning new services quicker increases the opportunity to monetize your customers Rapid Deployment of new Services Enabled Stand-up implementation Easy migration / upgrade & roll back Add sophisticated root cause analysis tools to new workloads in minutes Faster Root Cause Determination IBM’s APM portfolio is marching to SaaS Web based UI –available on multiple devices Intuitive navigation Rapid root cause with few clicks Small budget, small team? SaaS is the answer! Do more with Less Operation & Capital Expense Challenges

4 Shift GTM focus on Application Owners
Existing Clients Next-Gen (Direct to Consumer) Next-Gen (Svc Providers’ Customer) Segment How we’ll sell Business as usual, but with better offerings Existing customer base influences LOB Build new channel of svc provider partners APM Digital Marketing Client Trial Inside Sales Follow Up Service Provider Embedding Amazon, Heroku, Azure, etc. Client Trial Inside Sales Follow Up Direct Sales Business Partners Traditional MSPs Routes Key Message: We currently sell to IT OPS and the MSP today, we don't sell to the application owner / New Routes - New Buyer – New Segments Competing for the hearts and minds of Application Stakeholders: APMaaS Vendor (that’s us): Offers APMaaS direct to consumer to monitor apps deployed in-house or on a public cloud PaaS Provider: “Broker,” offers APM as a value-add service for their hosted customers, can offer multiple options MSP: “Buys” APM from a vendor, and provides dashboards for hosted applications IT Ops: Provides APM dashboards to internal application stakeholders Users Influencers Buyers IT OPS OPS Director CIO App Owner App Developer LOB Manager IT Ops Provides dashboards to Lots of people “selling” to them APMaaS Vendor Provides APMaaS MSP Provides dashboards for hosted app PaaS Vendor Broker for APM Power Shift Orange = New focus with this release

5 Key personas and their challenges
IT Ops Application Developer LoB Owner Top of Mind issue: Availability and performance of systems and apps Quick time to value with intelligent visualizations - ability to solve issues in 2 click Visibility to end user experience of propriety applications with plugin capability Quickly view business application context with dynamic, automated grouping of monitoring resources Top of Mind issue: Avoiding and resolving bugs in an efficient manner Diagnose performance issues in traditional applications and with new Cloud Based Applications running Ruby, MongoDB, and MySQL Quickly transition to production by enabling developers to correct operational issues Reduce time to repair with light weight deep dive diagnostics for .NET and J2EE applications Top of Mind issue: Customer satisfaction leading to Profit in the Line of Business Reduce downtime & optimize performance of Worklight based mobile applications Monitor performance of current enterprise applications and new Cloud Based applications running Ruby, MongoDB and MySQL. Accelerates problem resolution through rapid analysis of structured and unstructured application data (SmartCloud Analytics) Quickly integrate with 3rd party tools to get consolidated monitoring view

6 Next-Gen (Svc Providers’ Customer)
APMaaS is going to protect application revenue & provide immediate TCO relief Existing Clients Next-Gen (Direct to Consumer) Next-Gen (Svc Providers’ Customer) On-premises vs SaaS, which should I choose? Don’t choose, we’ll continue to offer both to support your needs Will the SaaS offering do everything that my current APM solution does? Before you know it, yes. Will I have to learn to use two different tools? Nope. Your dashboards and drill-down views will be exactly the same. I’m a practitioner at GloboCO. Is this for me? Sure. Impress IT Ops with your APM insights. I’m a one-man show, operating on a shoe-string. I don’t have the time or budget for APM Check out the low monthly price, budget won’t be a problem Takes less time to check the health of your app than it does to check your fantasy football team No offense, but IBM is kind of old-school, and I’m using the latest technologies here Like Python, PHP and Ruby you mean? Got that, and more. I want to get out of maintaining APM infrastructure No problem, we’ll host it My PaaS vendor offers SLAs, why do I need APM? Service up-time and application health are two different things Monitor your users’ experience, not your providers performance Your provider may have the widgets, but you still own your code I’m worried about being too tightly tied to my PaaS vendor, and worried about lock-in. Your monitoring service lives at IBM. Move your workloads to another host, and the monitoring comes with you. When we go to an existing client, What are we saying to them? How are we going to tell them about on-prem and SaaS? What is the message for them? You have ten seconds to tell me why I shouldn't throw you out and use a competitor Same thing for white space: python and ruby, 20-something, great lightweight solution that you can download over the web to monitor all of the modern applications. Public facing strategy... Do the same for the GB and invest/PaaS partners... Make sure that differentiators are part of this. Make this really simple, just a few words End Users -> Message -> Mechanics

7 IBM Application Performance Management (SaaS) Delivers
IBM Application Performance Management (SaaS) identifies the early occurrence and root cause of performance issues, not just the symptoms, throughout the application lifecycle. SaaS delivery makes it more convenient for stakeholders of all types to benefit from APM. Client Needs IBM Application Performance Management (SaaS) Delivers A convenient way for ANY application stakeholder to ensure the availability of their applications and promote customer loyalty, with a simple solution that is managed for them as a service Hosted application dashboards that give users a quick, intuitive way to assess the health of what matters most to them – their applications Ability to download monitoring agents, point them at the hosted service, and see metrics on the hosted dashboard in minutes, with little or no configuration for the customer Subscription pricing provides immediate total cost of ownership benefits, allowing customers operating on OpEx budgets to enjoy robust Application Performance Management Support for “modern” Cloud application languages A “zero-infrastructure” APM solution that collects data from their application, but is deployed and managed by someone else Comparable application health monitoring throughout the application life-cycle – from development to production – to speed delivery and provide consistency An application monitoring solution that can follow applications wherever they’re hosted Ability to seamlessly combine resource monitoring with user experience monitoring, and add code- level diagnostics. Reduction in outages taken from client case studies. Savings based on avoiding 4 hours of outage at $5M per hour for financial services sector 2013 State of Devops Report – Puppet Labs Large Health Benefits Company: bin/ssialias?infotype=RF&subtype=CS&htmlfid=LWIS- 8Z5KUH&appname=crmd In six months following the deployment of Tivoli software, the company has seen a measurable difference in service availability. “We prevented approximately 8,000 outages and 70,000 impact hours and reduced capacity related outages by 68 percent,” says the director of IT Service Management Strategy. “In the next 12 months, we expect to reduce our outages by 25 percent and improve detection automation by 10 – 30 percent.” And with these improvements, the business’ view of IT is changing. “We’re no longer viewed as a reactive IT organization,” says the director of IT Service Management Strategy. “We’re now seen as a proactive, innovative organization.” 7 7 7 7

8 SaaS capabilities emerging

9 IBM’s APM Technology: Adapting to Market Changes
How is IBM’s APM portfolio adapting to changes in the Application Performance Market, and providing new opportunities for partners? Increased Breadth Extending platform coverage to new application languages, such as Ruby, Python, PHP, mySQL, Mongo DB and Node.js Modern Workloads Expanding APM architecture to manage different types of workloads, such as Cloud applications Flexible Delivery Options Streamlining APM delivery by creating SaaS, test/dev, public Cloud, and virtual appliance deployment options Enterprise customers can seamlessly transition between deployment options with consistent technology and user interface Mobile User experience monitoring for mobile users, as well as mobile infrastructure monitoring DevOps Integration with diagnostic tools to speed root cause analysis and make Continuous Delivery and DevOps initiatives practical Highlights of the technology initiatives driving the evolution of IBM’s APM portfolio, which partners can leverage… SaaS beta planned for 1Q ‘14

10 Your Application Might Live Anywhere…or Everywhere
You could install application monitoring at each of these spots... Private cloud Hybrid cloud Public cloud ...or use an application monitoring service in the IBM cloud that can connect to all of those places It’s precisely this model, and the difficulty in deploying our on-prem solutions to public clouds, that spawned the SaaS initiative… Performance data is fed to the APM service in the IBM Cloud... Your applications run anywhere, with a local monitoring agent collecting performance data... And your application stakeholders get dashboards showing application health, no matter where the app is running

11 The Five Dimensions of Application Performance Mgmt
4/16/2017 The Five Dimensions of Application Performance Mgmt This is the familiar view of the range of APM capabilities, which we’re accustomed to describing to customers. While not as complete today as the on-prem portfolio, the January APM SaaS release several of these areas, with others coming in 2Q Visibility, control and automation to intelligently manage critical applications in cloud, physical and hybrid environments. 1Q ’14 2Q ’14 End User Experience Ensure SLA compliance Transaction Tracking Rapid problem isolation Diagnostics Domain-specific deep-dive and repair Discovery Quickly find application resources Predictive Analytics Reduce outages & improve business performance This slide is a one-minute reminder of the “dimensions” of APM… the activities or disciplines that make up Application Performance Management. We include it here to remind our audience that we’re talking about APM specifically, not a more general “monitoring” conversation. There’s little debate that it’s important to monitor the performance of our mission-critical applications. But what does that really mean, from a practical standpoint? Well to start, you can’t monitor what you can’t see, so discovering and identifying the components of your application is a critical first step in being able to manage them. It sounds simple enough, but this has become infinitely more challenging as workloads have become more dynamic in their agility and mobility. They disappear and reappear more frequently and move from cloud to cloud, making it difficult for monolithic APM solutions to keep up. In terms of what to actually monitor, to assess the health of our applications, we’re all familiar with traditional “resource monitoring” approaches, which capture performance metrics on things like web and application servers, databases and host operating systems. These are important metrics, particularly for root cause analysis, but do they really tell you what your users are experiencing when they try to use your application? Application stakeholders want to start with a holistic view of application health, in a way that intuitively translates to their users’ experience. Monitoring actual transactions and user experience tells them this, and only when they discover that conditions aren’t ideal, do they need to drill down into the detailed resource metrics, using sophisticated diagnostics to help interpret the vast amount of performance data. Moving beyond holistic health assessments, or problem diagnostics, stakeholders want to be PROACTIVE, rather than reactive. Once these tools are in place, monitoring both user experience and application resource health, analytics provides the ability to make predictions of future health, helping to forestall crises. These APM disciplines, while undeniably sensible and valuable, have traditionally required a significant investment in software licenses, hardware infrastructure, and administrative headcount to deploy, configure and manage them – a very capital-intensive model. By offering these capabilities as a hosted service, the power of the solution is placed in the hands of the application stakeholder, but they’re insulated from the complexity of the solution’s inner workings. The user simply puts a data collector on their application server, and lets the hosting provider do the rest, providing them with that application health dashboard they want, and the detailed drill-down capability. SaaS also relieves them of the capital burden, offering these capabilities via a convenient, low-risk subscription model. shared data & common services Follow changing workloads Understand the end-user experience See steps across the cloud Highly virtualized applications, storage & networks Private, public & hybrid clouds Mobile devices & smart endpoints

12 A new generation of lightweight agents
Data is collected from agents installed on the Virtual Machines in your environment New agents are included in SCM-AI, and bundled into SCAPM Standard where they can work with the existing environment or on a separate installation of SCM-AI. Agents are designed specifically to: Be reliable and available Provide useful, real-time metrics into resource availability and transactions Deepen the insight on the application Fully integrate with the dashboard and navigation New Agents available now: Operating Systems (Linux and Windows) Response Time (Web Traffic) MySQL Database Ruby MongoDB WebSphere

13 Application Performance Diagnostics Capabilities
IBM APD is easy to deploy The lightweight infrastructure deploys in < 15 minutes with no configuration Monitoring agent for WebSphere can be deployed in < 15 minutes IBM APD has an easy to use UI Web based UI guides you to the source of your application performance problems Step 1 – Identify a problem Step 2 – Identify the source Step 3– Deep dive to find root cause IBM APD scales for production environments The lightweight infrastructure will scale up or down elastically Intelligent sampling enables method-level tracing in production environments 13 13 13

14 IBM APM SaaS IBM APM Deployment Options This is the Vision
As we migrate on-prem capabilities to the SaaS platform, we’ll approach the goal of ultimate flexibility in how APM is deployed Works together, Works the same, Modular Application Insight Target: LOB, MSPs GB market, LE departmental Application Performance Management Standard Edition Target: IT Ops, LOB Large Enterprise Entry Edition Target: LOB, IT Ops Lite Edition (Low cost offering) Target: Developers LE, GBLE, GB Application Performance Diagnostics Standard Edition On-Premises Cloud SaaS Ultimate Flexibility Legacy New in 2013 New in 2014 2015

15 Lots of APM Agents to Migrate
The Job at Hand… Lots of APM Agents to Migrate As you can see from our prioritization spreadsheet (based on customer and sales feedback, market analysis and development input) we have lots of collection agents to enable for SaaS delivery. Fortunately, our new lightweight, nimble architecture makes what might have looked impossible a year ago feasible

16 Specific capabilities in SaaS vs on-premises

17 Review of what’s available in APM on-premises
SC APM Standard SC APM Entry SCM-AI APD End User Monitoring User Response Time Track Transactions Diagnostics Deep Dive Diagnostics (Java) Resource Monitoring OS Monitoring Partial WebServer Database Microsoft Application Application Server Cloud workload (Ruby, MySQL, MongoDB) Mobile Application Monitoring SOA infrastructure ERP Systems – SAP, Siebel, PeopleSoft Usability Features Dynamic threshold Linear & Non-linear prediction APM Search + Log Analysis: Expedite Problem Resolution Unified Dashboard Experience with APM UI Install and deploy time < 1 week < 2 hours < 15 minutes Review of what’s available in APM on-premises Operating System: Windows, Unix, Linux WebServer : Apache, IHS, Sun Java Web Server, Microsoft Internet Information Server/ IIS Application Server: WebSphere Process Server, WebSphere Portal Server, WebSphere CloudBurst, eXtreme Scale, Websphere Extended deployment (except Computer Grid), eWAS, BPM (coming in Q4 2012) , Operational montirong of app servers; WebSphere Application Server (Base, ND, VE), Microsoft. Net (not deep dive) , JBoss, WebLogic, SAP NetWeaver, Oracle Application Server, Sun Java System App Server, Apache Tomcat ESB/SOA: (not deep dive) WESB (WebSphere Enterprise Service Bus), WebSphere Message Broker, WebSphere Service Registry and Repository, Datapower Appliances Database: DB2, ORacle, Sybase, Microsoft SQL Server Messaging: WebSphere MQ, WebSphere MQ File transfer, WebSphere Message Broker, Tuxedo Server, Tuxedo MQI ERP: PeopleSoft EnterPrise, Siebel, SAP Virtual Servers (linux Kernel- based, NetApp Storage, VMWare) Priced feature of SM Monitoring adding in 1Q 2013: Citrix XenApp, Citrix XenServer, Citrix Xen Desktop, Cisco UCS OS Coverage (Windows, Unix, Linux) Other: Cics Transaction Server, Cics Transaction Gateway, IBM workload deployer, Microsoft support : .NET framework, Lotus Domino, Microsoft Active Directory, Microsoft BizTalk Server, Microsoft Cluster server, Microsoft Exchange server, Microsoft Host Integration server, Microsoft Hyper-V Server, Server (Forefront Threat mgmt Gateway), Microsoft Office Communication Server (microsoft Lync Server), Microsoft SharePoint Server,.. Also includes Custom Monitoring via UA, Network Monitoring (*lite), and Discovery (lite) Other: Lotus Sametime - SCM-AI agents: WRT, Linux OS (Red Hat only, auto-config), Windows OS (auto-config), WAS(auto-config), Ruby (on Rails only), MongoDB, MySQL. 17

18 What’s available (or coming soon) in APM SaaS…

19 (cont’d) What’s available (or coming soon) in APM SaaS…

20

21 Demonstrating capabilities with service engage
Note that we will only use these slides if it’s impractical to do a live demo of Service Engage Demonstrating capabilities with service engage

22 From now on, this is where we do sales enablement, and customer pitches…
Service Engage is more than the portal to our SaaS offerings. It is where we illustrate to customers that we understand their problems, know how to address them, and share our expertise and the magic of our solutions.

23 Key Value Propositions

24 The Screenshots tab offers a series of views illustrating key capabilities:
Application Status Application Response Time Transaction Details Diagnose Application Problems For a quick conversation, these can drive home the value of APM. The same capabilities can also be demonstrated live, the demo sandbox (see slides to follow) The proverbial “Application Dashboard,” offering a quick, intuitive way to assess the health of all your applications

25 Drilling into a specific application from the dashboard, looking at user experience data…

26 Drilling further still into an application, to assess specific transactions that are affecting user experience

27 Looking at the individual components of the troubled application, to diagnose the issue

28

29

30 The Extend tab caters (initially at least) to existing customers, showing how APMaaS integrates with existing on-premises investments

31 This is a very interactive “sandbox” environment, where the value propositions we’ve been discussing can be demonstrated with live data. If you’re familiar with the tool, or talking to a typical operator, jump into the Live Demo, and conduct an instant POC. If not, or if you’re with a non-technical executive, use the video.

32 Note how the Guided Demo scenario on the right guides the user how to accomplish the key task…


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