1. IBM Application Performance Management (SaaS)
C&SI Straight Talk:
IBM Application Performance Management (SaaS)

2. Caution on forward-looking statements
This presentation has been prepared specifically to discuss IBM’s upcoming beta release of its new Application Performance Management Software as a Service offering, and the roadmap for that offering. Screen captures shown here may not exactly match screens ultimately delivered by the service, and no commitment to a particular availability date, or particular pieces of functionality is being made here.
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
Legal disclaimer
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

3. Why our APM customers are considering SaaS…
Many enterprise customers have expressed their intention to investigate SaaS:
Modern DevOps require practical APM tools for pre-production and production support
Customers with APM in production recognize the ROI value in finding bugs pre-production
Your business is changing as new Services are being provisioned faster
Embedded, autonomic monitoring of rapidly or automatically provisioned services is essential
Capital budgets are shrinking
SaaS tools require less IT skills and are easier to use, creating demonstrable ROI through reduced TCO.
Lowered
TCO
Capital Costs reduced
Operation Expenses Reduced (no monitoring infrastructure to maintain)
Provisioning new services quicker increases the opportunity to monetize your customers
Rapid Deployment of new Services Enabled
Stand-up implementation
Easy migration / upgrade & roll back
Add sophisticated root cause analysis tools to new workloads in minutes
Faster Root Cause Determination
IBM’s APM portfolio is marching to SaaS
Web based UI –available on multiple devices
Intuitive navigation
Rapid root cause with few clicks
Small budget, small team? SaaS is the answer!
Do more with Less
Operation & Capital Expense Challenges

4. Shift GTM focus on Application Owners
Existing Clients
Next-Gen
(Direct to Consumer)
Next-Gen (Svc Providers’
Customer)
Segment
How we’ll sell
Business as usual, but with better offerings
Existing customer base influences LOB
Build new channel of svc provider partners
APM Digital Marketing
Client Trial
Inside Sales
Follow Up
Service Provider Embedding Amazon, Heroku,
Azure, etc.
Client Trial
Inside Sales Follow Up
Direct Sales
Business Partners
Traditional MSPs
Routes
Key Message: We currently sell to IT OPS and the MSP today, we don't sell to the application owner / New Routes - New Buyer – New Segments
Competing for the hearts and minds of Application Stakeholders:
APMaaS Vendor (that’s us): Offers APMaaS direct to consumer to monitor apps deployed in-house or on a public cloud
PaaS Provider: “Broker,” offers APM as a value-add service for their hosted customers, can offer multiple options
MSP: “Buys” APM from a vendor, and provides dashboards for hosted applications
IT Ops: Provides APM dashboards to internal application stakeholders
Users Influencers
Buyers
IT OPS
OPS Director
CIO
App Owner
App Developer
LOB Manager
IT Ops
Provides dashboards to
Lots of people “selling” to them
APMaaS Vendor
Provides APMaaS
MSP
Provides dashboards for hosted app
PaaS Vendor
Broker for APM
Power Shift
Orange = New focus with this release

5. Key personas and their challenges
IT Ops
Application Developer
LoB Owner
Top of Mind issue:
Availability and performance of systems and apps
Quick time to value with intelligent visualizations - ability to solve issues in 2 click
Visibility to end user experience of propriety applications with plugin capability
Quickly view business application context with dynamic, automated grouping of monitoring resources
Top of Mind issue:
Avoiding and resolving bugs in an efficient manner
Diagnose performance issues in traditional applications and with new Cloud Based Applications running Ruby, MongoDB, and MySQL
Quickly transition to production by enabling developers to correct operational issues
Reduce time to repair with light weight deep dive diagnostics for .NET and J2EE applications
Top of Mind issue:
Customer satisfaction leading to Profit in the Line of Business
Reduce downtime & optimize performance of Worklight based mobile applications
Monitor performance of current enterprise applications and new Cloud Based applications running Ruby, MongoDB and MySQL.
Accelerates problem resolution through rapid analysis of structured and unstructured application data (SmartCloud Analytics)
Quickly integrate with 3rd party tools to get consolidated monitoring view

6. Next-Gen (Svc Providers’ Customer)
APMaaS is going to protect application revenue & provide immediate TCO relief
Existing Clients
Next-Gen
(Direct to Consumer)
Next-Gen (Svc Providers’ Customer)
On-premises vs SaaS, which should I choose?
Don’t choose, we’ll continue to offer both to support your needs
Will the SaaS offering do everything that my current APM solution does?
Before you know it, yes.
Will I have to learn to use two different tools?
Nope. Your dashboards and drill-down views will be exactly the same.
I’m a practitioner at GloboCO. Is this for me?
Sure. Impress IT Ops with your APM insights.
I’m a one-man show, operating on a shoe-string. I don’t have the time or budget for APM
Check out the low monthly price, budget won’t be a problem
Takes less time to check the health of your app than it does to check your fantasy football team
No offense, but IBM is kind of old-school, and I’m using the latest technologies here
Like Python, PHP and Ruby you mean? Got that, and more.
I want to get out of maintaining APM infrastructure
No problem, we’ll host it
My PaaS vendor offers SLAs, why do I need APM?
Service up-time and application health are two different things
Monitor your users’ experience, not your providers performance
Your provider may have the widgets, but you still own your code
I’m worried about being too tightly tied to my PaaS vendor, and worried about lock-in.
Your monitoring service lives at IBM. Move your workloads to another host, and the monitoring comes with you.
When we go to an existing client, What are we saying to them? How are we going to tell them about on-prem and SaaS? What is the message for them?
You have ten seconds to tell me why I shouldn't throw you out and use a competitor
Same thing for white space:
python and ruby, 20-something, great lightweight solution that you can download over the web to monitor all of the modern applications.
Public facing strategy...
Do the same for the GB and invest/PaaS partners...
Make sure that differentiators are part of this.
Make this really simple, just a few words
End Users -> Message -> Mechanics

7. IBM Application Performance Management (SaaS) Delivers
IBM Application Performance Management (SaaS) identifies the early occurrence and root cause of performance issues, not just the symptoms, throughout the application lifecycle. SaaS delivery makes it more convenient for stakeholders of all types to benefit from APM.
Client Needs
IBM Application Performance Management (SaaS) Delivers
A convenient way for ANY application stakeholder to ensure the availability of their applications and promote customer loyalty, with a simple solution that is managed for them as a service
Hosted application dashboards that give users a quick, intuitive way to assess the health of what matters most to them – their applications
Ability to download monitoring agents, point them at the hosted service, and see metrics on the hosted dashboard in minutes, with little or no configuration for the customer
Subscription pricing provides immediate total cost of ownership benefits, allowing customers operating on OpEx budgets to enjoy robust Application Performance Management
Support for “modern” Cloud application languages
A “zero-infrastructure” APM solution that collects data from their application, but is deployed and managed by someone else
Comparable application health monitoring throughout the application life-cycle – from development to production – to speed delivery and provide consistency
An application monitoring solution that can follow applications wherever they’re hosted
Ability to seamlessly combine resource monitoring with user experience monitoring, and add code- level diagnostics.
Reduction in outages taken from client case studies. Savings based on avoiding 4 hours of outage at $5M per hour for financial services sector
2013 State of Devops Report – Puppet Labs
Large Health Benefits Company:
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In six months following the deployment of Tivoli software, the company has seen a measurable difference in service availability. “We prevented approximately 8,000 outages and 70,000 impact hours and reduced capacity related outages by 68 percent,” says the director of IT Service Management Strategy. “In the next 12 months, we expect to reduce our outages by 25 percent and improve detection automation by 10 – 30 percent.” And with these improvements, the business’ view of IT is changing. “We’re no longer viewed as a reactive IT organization,” says the director of IT Service Management Strategy. “We’re now seen as a proactive, innovative organization.” 7 7 7 7

8. SaaS capabilities emerging

9. IBM’s APM Technology: Adapting to Market Changes
How is IBM’s APM portfolio adapting to changes in the Application Performance Market, and providing new opportunities for partners?
Increased Breadth
Extending platform coverage to new application languages, such as Ruby, Python, PHP, mySQL, Mongo DB and Node.js
Modern Workloads
Expanding APM architecture to manage different types of workloads, such as Cloud applications
Flexible Delivery Options
Streamlining APM delivery by creating SaaS, test/dev, public Cloud, and virtual appliance deployment options
Enterprise customers can seamlessly transition between deployment options with consistent technology and user interface
Mobile
User experience monitoring for mobile users, as well as mobile infrastructure monitoring
DevOps
Integration with diagnostic tools to speed root cause analysis and make Continuous Delivery and DevOps initiatives practical
Highlights of the technology initiatives driving the evolution of IBM’s APM portfolio, which partners can leverage…
SaaS beta planned for 1Q ‘14

10. Your Application Might Live Anywhere…or Everywhere
You could install application monitoring at each of these spots...
Private cloud
Hybrid cloud
Public cloud
...or use an application monitoring service in the IBM cloud that can connect to all of those places
It’s precisely this model, and the difficulty in deploying our on-prem solutions to public clouds, that spawned the SaaS initiative…
Performance data is fed to the APM service in the IBM Cloud...
Your applications run anywhere, with a local monitoring agent collecting performance data...
And your application stakeholders get dashboards showing application health, no matter where the app is running

11. The Five Dimensions of Application Performance Mgmt
4/16/2017
The Five Dimensions of Application Performance Mgmt
This is the familiar view of the range of APM capabilities, which we’re accustomed to describing to customers.
While not as complete today as the on-prem portfolio, the January APM SaaS release several of these areas, with others coming in 2Q
Visibility, control and automation to intelligently manage critical applications in cloud, physical and hybrid environments.
1Q ’14
2Q ’14
End User Experience
Ensure SLA compliance
Transaction Tracking
Rapid problem isolation
Diagnostics
Domain-specific deep-dive and repair
Discovery
Quickly find application resources
Predictive Analytics
Reduce outages & improve business performance
This slide is a one-minute reminder of the “dimensions” of APM… the activities or disciplines that make up Application Performance Management. We include it here to remind our audience that we’re talking about APM specifically, not a more general “monitoring” conversation.
There’s little debate that it’s important to monitor the performance of our mission-critical applications. But what does that really mean, from a practical standpoint? Well to start, you can’t monitor what you can’t see, so discovering and identifying the components of your application is a critical first step in being able to manage them. It sounds simple enough, but this has become infinitely more challenging as workloads have become more dynamic in their agility and mobility. They disappear and reappear more frequently and move from cloud to cloud, making it difficult for monolithic APM solutions to keep up.
In terms of what to actually monitor, to assess the health of our applications, we’re all familiar with traditional “resource monitoring” approaches, which capture performance metrics on things like web and application servers, databases and host operating systems. These are important metrics, particularly for root cause analysis, but do they really tell you what your users are experiencing when they try to use your application? Application stakeholders want to start with a holistic view of application health, in a way that intuitively translates to their users’ experience. Monitoring actual transactions and user experience tells them this, and only when they discover that conditions aren’t ideal, do they need to drill down into the detailed resource metrics, using sophisticated diagnostics to help interpret the vast amount of performance data.
Moving beyond holistic health assessments, or problem diagnostics, stakeholders want to be PROACTIVE, rather than reactive. Once these tools are in place, monitoring both user experience and application resource health, analytics provides the ability to make predictions of future health, helping to forestall crises.
These APM disciplines, while undeniably sensible and valuable, have traditionally required a significant investment in software licenses, hardware infrastructure, and administrative headcount to deploy, configure and manage them – a very capital-intensive model. By offering these capabilities as a hosted service, the power of the solution is placed in the hands of the application stakeholder, but they’re insulated from the complexity of the solution’s inner workings. The user simply puts a data collector on their application server, and lets the hosting provider do the rest, providing them with that application health dashboard they want, and the detailed drill-down capability. SaaS also relieves them of the capital burden, offering these capabilities via a convenient, low-risk subscription model.
shared data & common services
Follow changing
workloads
Understand the
end-user experience
See steps
across the cloud
Highly virtualized applications, storage & networks
Private, public & hybrid clouds
Mobile devices & smart endpoints

12. A new generation of lightweight agents
Data is collected from agents installed on the Virtual Machines in your environment
New agents are included in SCM-AI, and bundled into SCAPM Standard where they can work with the existing environment or on a separate installation of SCM-AI.
Agents are designed specifically to:
Be reliable and available
Provide useful, real-time metrics into resource availability and transactions
Deepen the insight on the application
Fully integrate with the dashboard and navigation
New Agents available now:
Operating Systems (Linux and Windows)
Response Time (Web Traffic)
MySQL Database
Ruby
MongoDB
WebSphere

13. Application Performance Diagnostics Capabilities
IBM APD is easy to deploy
The lightweight infrastructure deploys in < 15 minutes with no configuration
Monitoring agent for WebSphere can be deployed in < 15 minutes
IBM APD has an easy to use UI
Web based UI guides you to the source of your application performance problems
Step 1 – Identify a problem
Step 2 – Identify the source
Step 3– Deep dive to find root cause
IBM APD scales for production environments
The lightweight infrastructure will scale up or down elastically
Intelligent sampling enables method-level tracing in production environments 13 13 13

14. IBM APM SaaS IBM APM Deployment Options This is the Vision
As we migrate on-prem capabilities to the SaaS platform, we’ll approach the goal of ultimate flexibility in how APM is deployed
Works together, Works the same, Modular
Application Insight
Target: LOB, MSPs
GB market, LE departmental
Application Performance Management
Standard Edition
Target: IT Ops, LOB
Large Enterprise
Entry Edition
Target: LOB, IT Ops
Lite Edition (Low cost offering)
Target: Developers
LE, GBLE, GB
Application Performance Diagnostics
Standard Edition
On-Premises
Cloud
SaaS
Ultimate Flexibility
Legacy
New in 2013
New in 2014
2015

15. Lots of APM Agents to Migrate
The Job at Hand…
Lots of APM Agents to Migrate
As you can see from our prioritization spreadsheet (based on customer and sales feedback, market analysis and development input) we have lots of collection agents to enable for SaaS delivery.
Fortunately, our new lightweight, nimble architecture makes what might have looked impossible a year ago feasible

16. Specific capabilities in SaaS vs on-premises

17. Review of what’s available in APM on-premises
SC APM Standard
SC APM Entry
SCM-AI
APD
End User Monitoring
User Response Time
Track Transactions
Diagnostics
Deep Dive Diagnostics (Java)
Resource Monitoring
OS Monitoring
Partial
WebServer
Database
Microsoft Application
Application Server
Cloud workload (Ruby, MySQL, MongoDB)
Mobile Application Monitoring
SOA infrastructure
ERP Systems – SAP, Siebel, PeopleSoft
Usability Features
Dynamic threshold
Linear & Non-linear prediction
APM Search + Log Analysis: Expedite Problem Resolution
Unified Dashboard Experience with APM UI
Install and deploy time
< 1 week
< 2 hours
< 15 minutes
Review of what’s available in APM on-premises
Operating System: Windows, Unix, Linux
WebServer : Apache, IHS, Sun Java Web Server, Microsoft Internet Information Server/ IIS
Application Server: WebSphere Process Server, WebSphere Portal Server, WebSphere CloudBurst, eXtreme Scale, Websphere Extended deployment (except Computer Grid), eWAS, BPM (coming in Q4 2012) ,
Operational montirong of app servers; WebSphere Application Server (Base, ND, VE), Microsoft. Net (not deep dive) , JBoss, WebLogic, SAP NetWeaver, Oracle Application Server, Sun Java System App Server, Apache Tomcat
ESB/SOA: (not deep dive) WESB (WebSphere Enterprise Service Bus), WebSphere Message Broker, WebSphere Service Registry and Repository, Datapower Appliances
Database: DB2, ORacle, Sybase, Microsoft SQL Server
Messaging: WebSphere MQ, WebSphere MQ File transfer, WebSphere Message Broker, Tuxedo Server, Tuxedo MQI
ERP: PeopleSoft EnterPrise, Siebel, SAP
Virtual Servers (linux Kernel- based, NetApp Storage, VMWare)
Priced feature of SM Monitoring adding in 1Q 2013: Citrix XenApp, Citrix XenServer, Citrix Xen Desktop, Cisco UCS
OS Coverage (Windows, Unix, Linux)
Other: Cics Transaction Server, Cics Transaction Gateway, IBM workload deployer,
Microsoft support : .NET framework, Lotus Domino, Microsoft Active Directory, Microsoft BizTalk Server, Microsoft Cluster server, Microsoft Exchange server, Microsoft Host Integration server, Microsoft Hyper-V Server, Server (Forefront Threat mgmt Gateway), Microsoft Office Communication Server (microsoft Lync Server), Microsoft SharePoint Server,.. Also includes Custom Monitoring via UA, Network Monitoring (*lite), and Discovery (lite)
Other: Lotus Sametime
- SCM-AI agents: WRT, Linux OS (Red Hat only, auto-config), Windows OS (auto-config), WAS(auto-config), Ruby (on Rails only), MongoDB, MySQL. 17

18. What’s available (or coming soon) in APM SaaS…

19. (cont’d)
What’s available (or coming soon) in APM SaaS…

21. Demonstrating capabilities with service engage
Note that we will only use these slides if it’s impractical to do a live demo of Service Engage
Demonstrating capabilities with service engage

22. From now on, this is where we do sales enablement, and customer pitches…
Service Engage is more than the portal to our SaaS offerings. It is where we illustrate to customers that we understand their problems, know how to address them, and share our expertise and the magic of our solutions.

23. Key Value Propositions

24. The Screenshots tab offers a series of views illustrating key capabilities:
Application Status
Application Response Time
Transaction Details
Diagnose Application Problems
For a quick conversation, these can drive home the value of APM. The same capabilities can also be demonstrated live, the demo sandbox (see slides to follow)
The proverbial “Application Dashboard,” offering a quick, intuitive way to assess the health of all your applications

25. Drilling into a specific application from the dashboard, looking at user experience data…

26. Drilling further still into an application, to assess specific transactions that are affecting user experience

27. Looking at the individual components of the troubled application, to diagnose the issue

30. The Extend tab caters (initially at least) to existing customers, showing how APMaaS integrates with existing on-premises investments

31. This is a very interactive “sandbox” environment, where the value propositions we’ve been discussing can be demonstrated with live data.
If you’re familiar with the tool, or talking to a typical operator, jump into the Live Demo, and conduct an instant POC. If not, or if you’re with a non-technical executive, use the video.

32. Note how the Guided Demo scenario on the right guides the user how to accomplish the key task…