1. REFRESHINGLY HONEST HONEST 1 U.S.-China Greener Consumption Forum March 22, 2013 The Journey Towards Sustainable Business

2. REFRESHINGLY HONEST HONEST 2 Co-founders Seth and Barry start operations out of Seth’s house in Bethesda, MD - February, 1998 First sale was to Whole Foods regional office with five thermoses and empty Snapple bottle Introduced world’s first organic bottled tea – 1999; Introduced the world’s first Fair Trade Certified™ bottled tea – 2003 February 2008 – The Coca-Cola Company makes a minority investment (40%) in Honest Tea March 2011 - The Coca-Cola Company acquired Honest Tea “We Were Thirsty” Company Background

3. REFRESHINGLY HONEST HONEST 3 Help spread Fair Trade labor standards in the developing world Help eliminate billions of calories from the American diet Support the growth of organic agriculture; promote recycling Honest Tea 15 Years Ago…

4. REFRESHINGLY HONEST HONEST 4 Why Honest Tea Works As a Brand Authentic Ingredients Authentic Taste Authentic Relationships Just A Tad Sweet Authentic Marketing Honest Company Culture

5. REFRESHINGLY HONEST HONEST 5 Taking Mission to Scale

6. REFRESHINGLY HONEST HONEST 6 Taking The Great Recycle to Scale

7. REFRESHINGLY HONEST HONEST 7 Taking Community Impact to Scale 0 4000 lbs. recycled in year one 0 200,000 lbs. recycled in first two years

8. REFRESHINGLY HONEST HONEST 8 Honest Tea created a lower-calorie, less-sweet, organic thirst quencher for kids, but The material used to make these pouches is a multi-layer laminate, it isn’t recyclable and most end up in a landfill. Honest Tea and TerraCycle teamed up to launch the Drink Pouch Brigades Drink Pouch Brigades

9. March 2011

10. REFRESHINGLY HONEST HONEST 10 1999 – introduced first organic certified bottled tea Partnered with I’tchik Herb, a woman-owned company on the Crow Reservation, to supply peppermint Our Journey Toward Fair Trade

11. REFRESHINGLY HONEST HONEST 11 Quenching Mission Before Taste

12. REFRESHINGLY HONEST HONEST 12 Quenching Mission and Taste

13. REFRESHINGLY HONEST HONEST 13 Organic & Fair Trade Tea Garden – Tamil Nadu, India

14. REFRESHINGLY HONEST HONEST 14 2009 1/12 Varieties 2011* * Tulsi is in the process of being converted to FT 19/19 FT Tea Varieties 2003 A Fair Trade Journey

15. REFRESHINGLY HONEST HONEST 15 Early Stage Tulsi Agriculture – Organic but not yet FairTrade

16. REFRESHINGLY HONEST HONEST 16 Proving Product First 66% Annual Growth

17. REFRESHINGLY HONEST HONEST 17 Sustainability is a journey Products must be market-driven or market-driving: mission is not enough Supply chain reliability is critical Each community has different needs Closing Thoughts

18. REFRESHINGLY HONEST HONEST 18

19. REFRESHINGLY HONEST HONEST 19