1. Reed Exhibitions Latin America Background Reed Exhibitions is the world’s leading event organizer with 500+ events serving 52 industry sectors in 38 countries attracting more than 6 millions industry professionals

2. Reed Exhibitions Latin America 42 events across 20 industry sectors+1M industry professionals during 2008Events in USA, Brazil, Mexico and Argentina

3. Buyers and sellers (visitors & exhibitors) are demanding higher quality in fewer events worldwideT&E costs, and time constraints on key buyers mean new challenges reaching the target audienceROI on tradeshows are criticalIt’s simply too crowded out there… “Easy” days for event organizers are over…

4. 50 years old with 25 editions+650k paid visitors expected in 10 days+100 exhibitors on waiting list+ 45k net square meters event (450k sq.ft)Actions to integrate face to face, print and online activities on this consumer show Integrating Trade Shows with print and online Reinventing the wheel. Brazil car show case study

5. Understanding the differences… The world is not completely flat…Venue, show hours, media partner deals, visitors and exhibitors local needs, etc.Europe vs US, Brazil vs ArgentinaChoose your best international partners, but don’t forget your best LOCAL partners.Be global, but play as a local

6. Cross marketing activities with sponsors (Ambev, Pioneer, TIM mobile, etc.) Segmented marketing campaign (print-online) for women, men, youth, etc. Social Bookmarking with myspace, orkut, youtube, flickr, secondlife, etc. Non traditional media marketing (TAM, Polo, etc.)

7. A new model Events are no longer “events”Integration of face to face, online, print, TV, etc. into 365 days communities Strategic partnerships and alliances are key for successBuyers and sellers attitude is changing fast, revolutionizing our industry during the next 5 years.