1. The Articulation of Scientific Paradigms and Social Representations in Science Diffusion Clélia Maria Nascimento-Schulze UFSC - CNPq VIII International Conference on Social Representations Rome - 2006

2. The Scientific Revolution of the 50’s and 60’s *Wittgenstein *Kuhn *Lakatos *Feyerabend

3. Thomas Kuhn (1962) “The Structure of Scientific Revolutions” “to learn a paradigm means to learn a way of viewing the world.”

4. *Paolo Rossi (1983) *Ludwig Fleck (1935,1983) *Moscovici and Vignaux (2000) *Themata = “framework of pre-existing thought”

5. Social Psychology, Paradigms and *Farr (1996) *Markova (1982) *Incompatibility between Cartesian X Hegelian paradigms Social Representations

6. Purkhardt (1993) *Cartesian Paradigm:- dualism -mechanistic, reductionist *Hegelian paradigm- mutualism/relationism - organic or relational

7. Social Representations and Science *Interdisciplinary approach *Jodelet (1989) - Complexity of SR *Moscovici(1984) - Scientific myth

8. The notion of paradigms as applied to *Health paradigms (Nascimento-Schulze et al., 1995) *Environmental Paradigms (Dunlap and Van Lière, 1978 – Nascimento-Schulze et al., 2002) research in Social Psychology

9. Environmental Paradigms and the use of *Environmental Paradigms and DNA *Environmental Paradigms and Water on the Planet *Environmental Paradigms. The case of Transgenics Communicative media 3 Scientific Exhibitions (Nascimento-Schulze, 2003 - Nascimento-Schulze, 2004)

10. Old Environmental Paradigm (OEP) *Beliefs of abundance, progress, endless natural resources. New Environmental Paradigm (NEP) *World conceived as a system.

11. E D N A

14. This scientific exhibition is the result of a of a set of studies developed by researchers in social psychology directed to social representations and attitudes about the environment and nature. Environment is considered here in a broader sense, taking into account both the micro and macro universes. Thus, we deal with the issues of DNA intervention affecting the human body and food, and also with the impact upon the physical environment and biosphere.

21. E Á G U A

22. Among the eight goals laid down by the United Nations for this millenium, the seventh makes explicit the measures to be taken by relevant political institutions regarding the environment and the availability of treated water for populations.

23. Goal 7: Ensure environmental sustainability  Integrate the principles of sustainable development into country policies and programmes; reverse loss of environmental resources.  Reduce by half the proportion of people without sustainable access to safe drinking water.  Achieve significant improvement in the lives of at least 100 million slum dwellers, by 2020 From : http://www.un.org/millenniumgoals/http://www.un.org/millenniumgoals/

27. E TRANSGÊNICOS

30. This is the planet in which we live. Light, oxygen, water and mineral salts that serve as food for animals and vegetables are our life source. The Earth is a living being, a planet that pulses and breathes.

31. According to the ideas of sustainable development, men and women will only be able to live fully if the planet’s web of life is preserved and respected. This vision of the world demands deep transformations on the part of modern citizens, especially from the most developed nations. It requires a radical change in the relationships among human beings themselves and also human beings and nature.

33. Human life is, and has always been, full of risks. If on the one hand scientific and technological development brings benefits to human beings, it is evident that such development also contributes to the creation of new threats.

35. “I don’t know if science, in its congenital voracity, is able to listen to the other’s voice. Anyway, it needs the criticism of culture to enlarge its horizons of legitimacy and denounce the symbolic reification of the world of life, that is established through systemic determinations...” “The new meeting of science with ethics, in a relationship of shared responsibility, can bring forward a new era in the lives of peoples that are emancipated or in a process of emancipation...” (Source: Eduardo Portella, COMEST/UNESCO, Rio de Janeiro, 2003)