2 What You Get Marketing Planning Customer Acquisition Customer Relationship MarketingAdvertising & CommunicationsOnline Marketing & Social MediaDatabase Analysis & AppendingResearch & Other Support Services
3 We Can Help… Small Business Businesses Seeking Growth Larger Businesses Needing Outsourced Marketing ResourcesBusiness-to-Business MarketersBusiness-to-Consumer Marketers
4 Some of the Companies We’ve Served… The following examples are clients we’ve successfully helped over the past few years. Most were trying to reach college students – a lucrative but elusive market. If we can help them, we can help you, as the principles of good marketing are the same regardless of market or product.
12 Comcast Back-to-School Integrated campaign to students at targeted campusesSummer mailing to students at homeblast to students prior to school startAds on on-line college newspaper sitesFirst issue inserts in college newspapersMailing to students in dorms
14 JP Morgan/Chase BankChase Bank needed to open new Hispanic retail bank accountsMarkets included: NY, Chicago, Houston, Dallas/Ft Worth, San Antonio, El Paso, PhoenixTarget: Customers that had not had a banking relationship, but had to pay monthly bills (cuentas)14
15 MadPackers Direct Mail Bulk Mailing to Sororities & FraternitiesSelf-Mailer to Dorms
19 DELL disOrientation Tour Produce an integrated college marketing campaign generating excitement & awareness for Dell & Microsoft productsPartnered with National Lampoon for national casting call competitionNationwide tour to 24 major campuses in branded semi-trailerEvent included product displays, live music, prize drawings & on-site casting calls
20 DELL disOrientation Tour Tour hosted by MTV reality stars “CT” & David BurnsPre-Tour promotion including space ads, posters, street teams, door hangers, blastTour micro-site aired casting call videos, students voted for national casting call winner
21 DELL disOrientation Tour National Lampoon campus TV aired commercials for Tour, Dell & MicrosoftOpt-in database of drawing entries & web site voters for future Dell/Microsoft marketing effortsRole in upcoming National Lampoon TV show awarded to national casting call Grand Prize winner
23 Eastern Mountain Sports Space ad campaign designed to drive traffic to retail locations near campusesManaged ad placement, including space purchase, quality control & paymentSuccessfully managed growth from 24 to 95 campuses over 3 campaigns in same calendar year
25 Hiawatha Log HomesSales staff needed improved contact management functionalityWorked with sales staff to design database for critical information capture, lead prioritization & follow-upAnalyzed data & recommended changes to lead generation tactics for improved ROI
27 Freshman OrientationResearch specific school orientation opportunities – distribution, timing, space ad and/or insertsPlacement in orientation materialsHanded to students/parents at on-campus sessionsMailed to students/parents at homeHanded to students/parents during school tours
28 Freshman Orientation Participating clients include… Ford Chase Dell MadPackers
29 The TMC TeamElaine Burn, founder, has more than 30 years of marketing management experience, and she is a recognized expert in both direct marketing and college marketing. She started a successful direct marketing agency when she was in her 20s, then held various top-level marketing positions, mostly with direct marketing companies where every marketing dollar is tracked, results measured and only successful tactics are repeated. She founded TMC to service businesses of all types with that same philosophy of solid marketing planning and cost-effective implementation.
30 The TMC TeamJim Bilello brings 15 years of experience including executive management positions with CASS Communications/Alloy/360 Youth, as well as Hollywood film distribution and promotion for Fox, Disney, and Lions Gate. He has worked with brands like MasterCard, Cingular Wireless, Sprite, GM, McDonald’s & Columbia House. Jim founded U.S. Marketing in 1999 to bring segment marketing expertise to companies with young adult and Hispanic targets. TMC partners with him to service our clients needing fully-integrated campaigns.