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The Mirror PR Plan Erik Skeim. Intro Thank you If you have any questions throughout the presentation I urge you to ask them to avoid any confusion.

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Presentation on theme: "The Mirror PR Plan Erik Skeim. Intro Thank you If you have any questions throughout the presentation I urge you to ask them to avoid any confusion."— Presentation transcript:

1 The Mirror PR Plan Erik Skeim

2 Intro Thank you If you have any questions throughout the presentation I urge you to ask them to avoid any confusion

3 Public analysis Internal publics -UNC students who work for The Mirror -Employees that are non-students -The University of Northern Colorado -The Greeley Tribune. External publics - UNC students and faculty -Local businesses who advertise with The Mirror -Greeley locals -Businesses that have The Mirror newspapers in their place of business

4 Goals 1) To change the perspective of how The Mirror is viewed to a more positive light. 2) To get people excited and energized about The Mirror.

5 Objectives To increase hard copy readership from UNC students by 70% by December 31, 2013 To increase online activity from UNC students by 80% by December 31, 2013

6 Target Audiences UNC Students and Faculty

7 Key Message The Mirror, stay connected to what matters to YOU!

8 Strategy To increase readership of the print editions and online editions of The Mirror by increasing exposure at UNC events, connecting students to a more personal experience to The Mirror, new forms of advertising, and gaining awareness early to incoming freshman.

9 Tactics/Components 4 main tactics and components

10 Tactics/Components 1 st Involvement at UNC events Sporting events, concerts, job fairs,ect. Booths Free giveaways

11 Tactics/Components

12

13 2 nd UNC Computers Background slides Teasers

14 Tactics/Components

15 3 rd Idea sharing Getting students more involved Potentially great stories Posters

16 Tactics/Components

17 4 th Freshman Before they even start classes Incentives Future promotions

18 Tactics/Components

19 Budget Up to 800 dollars Not necessarily going to cost that much

20 Timeline 1 st tactic 2 nd tactic 3 rd tactic 4 th tactic

21 Evaluation Readership Viewership Survey


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