1. Click to edit Master title style A DVOCACY P ROGRESS P LANNER : T OUGH Q UESTIONS, T OUGH A NSWERS Girls Not Brides Workshop Theory of Change and Measuring Impact London, 25-27 January 2015

2. Click to edit Master title style What have we learned about advocacy evaluation? Ask yourselves tough questions Trust and honesty help Look for contribution, not attribution Capacity matters Set meaningful, measurable, manageable benchmarks

3. Click to edit Master title style Strategic Learning Share, collaborate and improve your plan Check back and learn along the way Adjust strategy Repeat…

4. Click to edit Master title style Components of an Advocacy Plan Impacts and Goals Audiences Contexts Activities Inputs Benchmarks 5/23/2015www.aspeninstitute/apep4

5. Click to edit Master title style Those Tough Questions Goals: What change needs to happen? Audience: Who can make it happen? Context: What else is going on? Activities: How will you get it done? Inputs: What do you have? What do you need? Benchmarks: How will you know you're on the right track? 5/23/2015www.aspeninstitute/apep5

6. Click to edit Master title style The Advocacy Progress Planner: A tool developed by the Aspen Planning & Evaluation Program of The Aspen Institute http://planning.continuousprogress.org/ It’s free! (with thanks to The California Endowment and The William and Flora Hewlett Foundation)

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17. Advocacy Capacity Benchmarks 5/23/2015www.aspeninstitute/apep17

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19. Policy Change Benchmarks – Awareness 5/23/2015www.aspeninstitute/apep19

20. Click to edit Master title style Sample Awareness Benchmark 5/23/2015www.aspeninstitute/apep20

21. Click to edit Master title style Progress Updates/Checking In 5/23/2015www.aspeninstitute/apep21

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23. Questions? 5/23/2015www.aspeninstitute/apep23 David Devlin-Foltz Aspen Planning and Evaluation Program The Aspen Institute david.devlin-foltz@aspeninst.org Find the Advocacy Progress Planner at: http://planning.continuousprogress.org/