1. Esri UC2013. Technical Workshop. Technical Workshop 2013 Esri International User Conference July 8–12, 2013 | San Diego, California Esri Maps for Business Intelligence (BI) Pierre Seguin Patrick Brennan

2. Esri UC2013. Technical Workshop. LOCATION ANALYTICS? Esri Maps for Business Intelligence Esri Maps for Business Intelligence (BI)

3. Esri UC2013. Technical Workshop. Location Analytics at Esri Our ‘mission’ ‘Geo-enable’ the Enterprise Do this by creating a portfolio of products that bring the ArcGIS platform to mission critical business systems Esri Maps for Business Intelligence (BI)

4. Esri UC2013. Technical Workshop. 80% of transactional data has a location component Charts and graphs can’t always show what data is trying to tell you Location Analytics The analytics blind spot Put location data where it belongs … on a map! Esri Maps for Business Intelligence (BI)

5. Esri UC2013. Technical Workshop. Location Analytics Geo-enable the enterprise Map data Map-driven analytics Work together World atlas of geographic content Esri Maps for Business Intelligence (BI)

6. Esri UC2013. Technical Workshop. Augment business systems with mapping and analytics Non-disruptive Use existing workflows Enterprise ready Location Analytics & Business Intelligence Core values Bring maps to where the users are! Esri Maps for Business Intelligence (BI)

7. Esri UC2013. Technical Workshop. Location Analytics (2013) Start simple Grow towards ‘spatial maturity’ Leverage the ArcGIS platform Common user experience Esri Maps for Business Intelligence (BI)

8. Esri UC2013. Technical Workshop. LEVERAGING ARCGIS Esri Maps for Business Intelligence Esri Maps for Business Intelligence (BI)

9. Esri UC2013. Technical Workshop. ArcGIS is a platform for Location Analytics We take this … Esri Maps for Business Intelligence (BI)

10. Esri UC2013. Technical Workshop. ArcGIS is a platform for Location Analytics … and this … Esri Maps for Business Intelligence (BI)

11. Esri UC2013. Technical Workshop. ArcGIS is a platform for Location Analytics … allow authors/designers to do this …

12. Esri UC2013. Technical Workshop. Esri Location Analytics helps you to… …. so that analysts can do this: Visualize & Discover Where are there patterns and anomalies? Understand & Predict What is related to what (spatially)? Why do things occur where they do? What is likely to occur where in the future ? Find & Locate What areas the meet criteria? Which location should I select?

13. Esri UC2013. Technical Workshop. Esri Maps for IBM Cognos Esri Maps for Business Intelligence (BI)

14. Esri UC2013. Technical Workshop. Esri Maps for MicroStrategy Esri Maps for Business Intelligence (BI)

15. Esri UC2013. Technical Workshop. Esri Maps for SAP BOBJ (tech preview) Esri Maps for Business Intelligence (BI)

16. Esri UC2013. Technical Workshop. No code solution Esri Maps for Business Intelligence (BI)

17. Esri UC2013. Technical Workshop. ArcGIS is a platform for Location Analytics SaaS or Software

18. Esri UC2013. Technical Workshop.Esri Maps for Business Intelligence (BI)

19. Esri UC2013. Technical Workshop. Location Analytics Core capabilities Esri Maps for Business Intelligence (BI)

20. Esri UC2013. Technical Workshop. ‘Styling’ and ‘grouping’ Heat maps Clusters Comprehensive symbol library Configurable pop- ups Etc. Location Analytics Mapping visualization More than dots on a map! Esri Maps for Business Intelligence (BI)

21. Esri UC2013. Technical Workshop. Location Analytics Spatial Analytics Two-way communication with business system - Map-driven filtering tools - Drilling Esri Maps for Business Intelligence (BI)

22. Esri UC2013. Technical Workshop. Location Analytics Geographic Information Enrichment ArcGIS content is growing rapidly Routing Imagery Streets Topographic Oceans Terrain Geocoding Places Demographics Dynamic Imagery Landscape Elevation Esri Maps for Business Intelligence (BI)

23. Esri UC2013. Technical Workshop. Location Analytics Geographic Information Enrichment ‘Infographics’ are graphic visual representation of data Present complex information quickly and clearly Improve decision making by showing patterns and trends Populated with demographic & lifestyle Information Esri Maps for Business Intelligence (BI)

24. Esri UC2013. Technical Workshop. Querying, Reporting, OLAP Single version of the truth Separation of roles For everyone in the organization Historical, current, predictive Available everywhere Rich Data Visualization and Interactivity Secure, auditable, scalable Business Intelligence (BI) Value proposition “System(s) to organize, disseminate, and analyze information produced within an organization” Esri Maps for Business Intelligence (BI)

25. Esri UC2013. Technical Workshop. Business Intelligence Eliminate Barriers Between Workflows and Disciplines Single version of the truth Esri Maps for Business Intelligence (BI)

26. Esri UC2013. Technical Workshop. How does this all relate to BI? Esri Maps for Business Intelligence (BI) Business Intelligence Platform ArcGIS (SaaS or Software) ArcGIS (SaaS or Software) Esri Maps Framework (Esri JS API) Business Provider (JS) Business System Integration (Java) Business System SDK ?

27. Esri UC2013. Technical Workshop. Augment business systems with mapping and analytics Non-disruptive Use existing workflows Enterprise ready Location Analytics & Business Intelligence Core values Bring maps to where the users are! Esri Maps for Business Intelligence (BI)

28. Esri UC2013. Technical Workshop. Core value: Augment business systems with mapping and analytics Bring maps to where the users are! Esri Maps for Business Intelligence (BI) For the end-users - Esri Maps for IBM Cognos: - Drill-through - Prompting/Map as Prompt - Update Report Objects - Esri Maps for MicroStrategy: - Target/Selector - Drill links - Map synchronization and History List

29. Esri UC2013. Technical Workshop. Bring maps to where the users are! Esri Maps for Business Intelligence (BI) Core value: Non-disruptive - Familiar deployment patterns - IBM Cognos (congruent to Cognos deployment pattern) - MicroStrategy (integrate into plugin arch) - SAP Business Objects (integrate into Dashboards add-on model) - Browser support matrix System Administrators

30. Esri UC2013. Technical Workshop. Bring maps to where the users are! Esri Maps for Business Intelligence (BI) Core value: Non-disruptive Familiar content creation workflows - MicroStrategy - IBM Cognos - SAP BusinessObjects Content Creators

31. Esri UC2013. Technical Workshop. Core value: Use existing workflows Esri Maps for Business Intelligence (BI) MicroStrategy - Configuring target/selector - Configuring Drill Links Cognos - Configuring Set Prompts - Configuring Drill Through SAP Business Objects - Configuring Map in Dashboard Designer

32. Esri UC2013. Technical Workshop. Core values: Enterprise ready Enterprise authentication mechanisms Multiple deployment patterns of ArcGIS Platform Scalability and fail-over. Relies on security patterns of Business System. Esri Maps for Business Intelligence (BI)

33. Esri UC2013. Technical Workshop. Planned Esri Maps for IBM Cognos Integration Points IBM Cognos Report Studio/Report Viewer Active Reports Cognos Portal Mobile* Cognos Workspaces BasicAdvanced Cognos Insight (Desktop) V5.0 V.Next TBD *Mobile Active Report integration is separate from basic Mobile support.

34. Esri UC2013. Technical Workshop. Planned Esri Maps for MicroStrategy Integration Points MicroStrategyWebReportsDocumentsDesign ModeExpress Mode Interactive Mode Flash ModeVisual InsightMobileDocuments Application SDK V1.0 V.Next TBD

35. Esri UC2013. Technical Workshop. Planned Esri Maps for SAP Business Objects Integration Points* SAP Business Objects BI Dashboards Design Mode ViewerHTML/SWF Publish to Intelligence Server Other BI Workspaces Mobile Web Intelligence AuthoringDesktop Advanced Web Basic WebWeb Crystal Reports * Currently subject to change Beta 1 V.Next TBD

36. Esri UC2013. Technical Workshop. Location Analytics & BI Road Ahead

37. Esri UC2013. Technical Workshop. Road Ahead – Version ‘next’ and beyond Themes Localization release SAP BOBJ Beta More analytics - Leverage ArcGIS - Focus on simplicity “Borrow” good ideas from other LA products Deeper integration into BI systems New platforms

38. Esri UC2013. Technical Workshop. Analytics – “Under consideration” Summarize data - Aggregate points - Summarize nearby - Summarize within Find Locations - Find suitable locations Analyze Patterns - Explore correlations - Find hotspots Use Proximity - Create buffers - Create drive time areas - Find nearest Data manipulation - Dissolve boundaries - Extract data - Merge layers - Overlay layers Esri Maps for Business Intelligence (BI)

39. Esri UC2013. Technical Workshop. Please fill out the session evaluation Offering ID: 1302 Online – www.esri.com/ucsessionsurveys Paper – pick up and put in drop box Thank you…

40. Esri UC2013. Technical Workshop.Esri Maps for Business Intelligence (BI)