4 Initial Screening Basic need Foreign Trade and Investment Specialized productLess specialized productForeign Trade and InvestmentSourceUN’s International Trade Statistics YearbookInternational Trade AdministrationWhy can’t you look at imports?
5 Financial and Economic Screening Market indicatorsSurvey of Buying PowerMarket factorsEstimation by analysisTrend analysisCluster analysisPeriodic updating
6 Political and Legal Screening Entry BarriersProfit Remittance BarriersPolicy Stability
7 Sociocultural Screening DifficultiesSubjectiveHard to get informationHow to get information?
8 Competitive Forces Number, size, and strength of competitors Their market shareTheir marketing strategiesThe effectiveness of their promotional programsThe quality levels of product linesTheir sources of products- imported locally producedTheir pricing policiesTheir levels of after-sale serviceTheir distribution channelsTheir coverage of the market
9 Final Selection Visit the Country Field Trip Government Sponsored Trade Missions and Trade FairsTrade missionAdvantagesTrade fair
10 Final Selection Local Research Hire a local research group? DifficultiesCultural problemsQuestionnairesSocial desirabilityDistrustTechnological problemsMailGovernment rulesCommon Practices
11 Segment Screening Across nations Difficulties Definable Large AccessibleActionableCapturable